Search Engine Optimization/AEO/GEO Manager - Digital Marketing

About Leviton

For more than 120 years, Leviton has been powering innovation and connecting people to what matters most. As a global leader in electrical, lighting, data networking, and energy management solutions, we are driven by a passion for excellence and a commitment to making everyday life better. Our success is built on the creativity, expertise, and dedication of our people. Join our team and be part of a collaborative culture where you can grow your career, make an impact, and help build what’s next.

About the role

As digital discovery evolves, we are transforming how our products and expertise are found, moving beyond traditional search into AI-driven platforms where answers matter more than rankings.

Our Digital Marketing team plays a critical role in making sure Leviton is not just visible, but trusted, structured, and recommended across search engines and AI assistants.

We are looking for an SEO / AI Manager to lead the evolution of search into AI-driven discoverability (AEO / GEO). This role goes beyond traditional SEO. You will shape how Leviton content is surfaced across Google and AI platforms like ChatGPT, Gemini, Perplexity, and Bing Copilot, ensuring our content is not only indexed, but selected as the answer. You’ll partner across teams to optimize content, structure data, and build authority signals that improve how Leviton shows up in both search results and AI-generated responses.

Responsibilities

You will lead initiatives that connect SEO, content, and AI to drive measurable business outcomes:

• Develop and execute an integrated SEO, AEO, and GEO strategy
• Optimize content for AI answer engines, including FAQs, how-to content, and structured product data
• Identify content gaps based on search behavior and emerging AI prompts
• Improve visibility across AI platforms by strengthening content clarity, authority, and attribution
• Partner with product marketing, content, and web teams to align optimization with business priorities
• Implement and scale structured data (schema markup) to improve machine readability
• Analyze performance using tools like Google Analytics, Search Console, and SEO platforms
• Track new success metrics such as:
• AI answer presence and visibility
• Brand mentions and citations in AI-generated responses
• AI-driven referral traffic
• Monitor competitor performance and identify opportunities to improve Leviton’s share of voice in AI search
• Build dashboards and reporting to track both traditional SEO and AI-driven performance

Qualifications

• Experience optimizing content for AI assistants or generative search platforms
• Understanding of structured data, schema markup, and content architecture
• Ability to think beyond rankings and focus on authority, trust, and answer visibility
• Curiosity and adaptability in a fast-changing digital and AI landscape

Education & Experience

We’re looking for a data-driven marketer who is curious about the future of search and excited to apply new approaches:

• 3–6+ years of experience in SEO, digital marketing, or content strategy
• Strong understanding of SEO fundamentals (keyword strategy, on-page optimization, technical SEO)
• Familiarity or interest in AI-driven search, AEO, or GEO strategies
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog
• Working knowledge of Google Analytics (GA4) and Search Console
• Strong analytical, research, and problem-solving skills
• Ability to translate data into clear, actionable insights
• Strong writing and content structuring skills, especially for clear, answer-based formats
• Detail-oriented with a collaborative mindset

What We Offer

This is an opportunity to help shape how a global brand is discovered in the next era of digital marketing:

• Work on cutting-edge SEO and AI discoverability initiatives
• Influence how customers find and choose Leviton solutions
• Collaborate across digital, product marketing, and technology teams
• Gain exposure to emerging tools and strategies shaping the future of search
• Make a measurable impact on traffic, engagement, and business growth

What You’ll Gain

• Hands-on experience leading the shift from SEO to AI-driven discovery
• Exposure to real-world applications of AEO and GEO strategies
• Mentorship and collaboration with experienced marketing professionals
• Opportunity to drive high-impact initiatives across Leviton.com

Comprehensive benefits include:

• Medical, dental, and vision insurance programs
• 401K plans with employer-matching contributions
• Tuition reimbursement
• PTO
• Paid holidays
• Volunteer time off

For more information about benefits, please go to: https://careers.leviton.com/benefits

Leviton is an EEO/AA Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

Leviton is committed to transparency and security in the recruitment process and will never ask for financial information, payment, or government identification numbers during the application process. For any questions, or to ensure the legitimacy of a job posting, visit the Leviton career site, or contact us at 631.812.6544.

The future looks brighter than ever.  Join our team now!

#LI-Hybrid, #IND-Corp
Pay Range

$100,000.00 - $120,000.00 per year