At least four years of fast-moving consumer goods experience.
Experience, understanding, and appreciation of brand marketing and social influencing.
Proficiency in Microsoft Office applications.
Strong organisational and analytical skills.
Excellent written and verbal communication abilities.
A valid driver's license and access to a vehicle.
Responsibilities
Develop and implement an annual operational trade marketing plan for assigned brands.
Translate brand plans into channel-specific executions and develop promotional calendars.
Ensure strong in-market execution and brand visibility, including correct point-of-sale placement, coordinated brand activation, and consistent brand standards across all channels.
Work closely with Brand and Sales teams to develop and procure point-of-sale materials for assigned brands, and ensure stock is adequately managed and controlled.
Manage allocated trade budgets in collaboration with Commercial Managers, ensuring all expenses are accounted for and tracked.
Work closely with Sales, Merchandising, and Promo teams to ensure all in-store promotional activities are executed according to plan.
Negotiate placement of permanent and semi-permanent point-of-sale materials in collaboration with Sales and Merchandising.
Monitor and report all competitive activity in the trade for assigned brands.
Coordinate, manage, and execute all required trade marketing activations for assigned brands.
Desired Qualifications
A diploma or degree in Marketing or a related discipline.
Trade Marketing Coordinator, Wines & Spirits
Stansfeld Scott (Barbados) Ltd is seeking a highly organised Trade Marketing Coordinator to ensure optimum sales, visibility and promotion of the assigned brands within existing and new trade channels.
Key Responsibilities
Develop and implement annual Operational Trade Marketing plan for assigned brands
Translate brand plans into channel-specific executions and develop promotional calendars
Ensure strong in-market execution and brand visibility, including correct point-of-sale placement, coordinated brand activation and consistent brand standards across all channels
Work closely with Brand & Sales teams in the development and procurement of point-of-sale materials for assigned brands & ensure stock is adequately managed and controlled
Manage the allocated trade budgets in collaboration with Commercial Managers, ensuring that all expenses are accounted for and tracked
Work closely with Sales, Merchandising & Promo teams to ensure that all in-store promotional activities are executed according to plan
In collaboration with Sales & Merchandising, negotiate placement of permanent & semi-permanent point-of-sale materials
Monitor and report all competitive activity in the trade for assigned brands
Coordinate, manage & execute all required Trade Marketing activations for the brands assigned
Requirements
At least four (4) years FMCG experience
Experience, understanding and appreciation of brand marketing and social influencing
Proficient in Microsoft Office applications
Strong organisational and analytical skills
Excellent written and verbal communication abilities
Valid drivers license and access to a vehicle
A Diploma or Degree in Marketing or related discipline preferred