Senior Field Marketing Manager
Northern Europe
Posted on 1/6/2024
INACTIVE
Lacework

501-1,000 employees

Security platform for the cloud
Company Overview
Lacework's mission is to become the security platform for the cloud. The company focuses on building modern, robust security infrastructure at scale.
Cybersecurity
Data & Analytics
B2B

Company Stage

Series D

Total Funding

$1.9B

Founded

2015

Headquarters

Mountain View, California

Growth & Insights
Headcount

6 month growth

-17%

1 year growth

-21%

2 year growth

-19%
Locations
United Kingdom
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Lead Generation
Salesforce
Marketing
Asana
CategoriesNew
Product
Growth & Marketing
Requirements
  • 5+ years B2B field marketing experience preferably in cloud security & SaaS
  • Strong knowledge of ABM and demand generation practices
  • Experience working in a sales led marketing role, presenting to and working with sales teams
  • Ability to work closely with a geographically dispersed marketing team
  • Proficient in Salesforce, Thoughtspot, Marketo, Zoom Webinar, Asana, and 6Sense with the ability to learn new technologies, especially AI tools, quickly
Responsibilities
  • Create and lead the regional field marketing strategy
  • Manage multi-channel lead generation programs to meet pipeline targets
  • Analyze results and identify opportunities for optimization
  • Partner with the Northern Europe sales team to understand business requirements and to create, manage and drive quarterly/fiscal year marketing plans
  • Drive execution and optimization of multi-channel marketing programs to generate demand, create pipeline for sales, and meet company revenue goals
  • Identify key industry events in your region and drive an impactful presence; including sponsorships, speaking opportunities, and guerilla marketing
  • Develop messaging, creative, landing pages, and campaign touch points to support your programmes, including website, email, account-based marketing, webinars, direct mail, paid and organic social, and content syndication
  • Build local marketing programmes with PR, Brand, Digital and Product Marketing teams to drive multi-touch, thematic campaigns, that are not boring
Desired Qualifications
  • Ability to execute quickly with adaptability to pivot on direction as needs change
  • Ability to work in a high-pressure environment with competing priorities and directional changes
  • Travel as needed