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Interactive Strategies

Strategy-driven digital agency for web experiences

Senior Digital Fundraising Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USARemote

About the Job

Requirements

  • A bachelor's or master's degree is required.
  • Five to eight or more years of digital marketing and/or digital fundraising experience; agency experience is a plus but not required.
  • Experience creating conversion-driven strategies and campaigns that map marketing activities to steps in the user journey or funnel.
  • Experience planning and deploying results-driven email marketing campaigns, with working knowledge of HTML and CSS.
  • Experience working with email marketing platforms and tools such as Engaging Networks, EveryAction, or similar platforms.
  • Strong understanding of digital advertising channels and how they work together and with other digital channels to achieve goals and conversion objectives.
  • Strong analytical skills and data-driven thinking.
  • Experience with reporting analysis and website analytics tools such as Google Analytics and Google Tag Manager.
  • Experience conducting digital marketing audits, providing detailed analysis, and creating data-informed strategies.
  • Current knowledge of digital marketing trends and best practices.

Responsibilities

  • Create multichannel and integrated digital marketing strategies that engage clients' audiences and achieve conversion goals such as donations and lead generation.
  • Build client relationships through communication and project management.
  • Plan and execute creative, conversion-driven email campaigns.
  • Collaborate with design and content teams to develop creative concepts and campaigns that attract, engage, and convert donors.
  • Work with the digital advertising team to implement and track advertising campaigns across paid social, paid search, programmatic, and connected TV.
  • Optimize digital marketing and fundraising campaigns to maximize return on investment across channels.
  • Track and analyze campaign performance, develop meaningful client reporting, and recommend next steps based on past performance.
  • Audit clients' digital marketing and fundraising efforts to assess past performance and set future benchmarks.
  • Evaluate emerging tactics and techniques and recommend adoption where appropriate.
  • Research industry developments and content trends, develop ideas, and anticipate consumer needs.

Desired Qualifications

  • Agency experience is a plus but not required.

About the Company

Interactive Strategies

Strategy-driven digital agency for web experiences

Interactive Strategies is a boutique digital agency that blends strategy, design, content, usability, technology, and marketing to create meaningful web experiences with measurable results. Its team comes from large-agency backgrounds, having worked on online strategies for major brands such as First USA/Bank One, DuPont, Accenture, Bacardi, Budget/Avis, Royal Caribbean, and Ford. The company differentiates itself through deep cross-disciplinary collaboration and attentive client service, ensuring every project addresses strategy, design, content, usability, technology, and marketing equally. The goal is to deliver web experiences that meaningfully improve client performance and provide a clear, trackable return on investment.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Washington DC, District of Columbia
Founded
2001

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