Binance

Runs a global cryptocurrency trading exchange

Regional Branding & Partnerships Manager

Product MarketingPosted on Nov 13

Full-timeNo salary listedRemote

About the Job

Requirements

Strong interest and experience in the cryptocurrency space and community.
A strong track record of spearheading launches and marketing campaigns that drove significant business results.
Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives.
Strong business acumen and extensive experience with core analytical concepts such as lifetime value and incrementality.
Strong ability to synthesize insights and leverage them to influence key decisions.
A scrappy and resourceful way of operating, with the ability to unblock yourself, achieve goals, and think creatively about problems.
An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives.
Exceptional written and verbal communication skills, including the ability to communicate effectively with all stakeholders.
A self-starter with the ability to work with a high sense of urgency and entrepreneurial spirit.

Responsibilities

Drive the go-to-market strategy across multiple products.
Define goals, audience, positioning, and messaging, and drive execution of growth initiatives to achieve business outcomes.
Collaborate across business, marketing, and regional teams to deliver on business goals and priorities.
Gather competitive, market, and customer insights to inform product development, business plans, and marketing strategies.
Represent the voice of the market and customer to improve customer experience.
Launch insights-driven marketing programs that drive business metrics, customer behaviors, and product objectives across audiences and channels.
Champion marketing experimentation by testing measurable and scalable programs, then optimizing and launching them based on learnings.
Attract, coach, and develop a team of product marketers.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

What you'll do:

Drive the go-to-market strategy across multiple Binance products
Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes
Collaborate across business, marketing and regional teams to deliver on business goals and priorities
Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings
Attract, coach and develop a talented team of world-class product marketers.

What we're looking for:

Strong interest and experience in cryptocurrency space and community
A strong track record of spearheading launches and marketing campaigns that drove significant business results
Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives
Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders
A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

Why Binance

Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About the Company

Binance

Runs a global cryptocurrency trading exchange

Binance runs a cryptocurrency exchange for individual traders and institutions, with markets for buying digital assets outright and trading contracts tied to their prices. Its platform combines spot trading with margin, futures, and options tools, letting users manage several trading strategies through a single account. Customers also buy crypto using supported payment methods, track market prices, and manage portfolios through its website and mobile app. Binance earns trading fees, with rates based on trading volume, account tier, and the type of transaction, and runs research and education services for people learning about digital assets. The business launched in July 2017.

Company size: 5,001-10,000
Company stage: Growth Equity (Venture Capital)
Total funding: $2B
Headquarters: Decentralised
Founded: 2017

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