President – Business Unit

Position Overview 

The Business Unit (BU) President at Cordance is the strategic and operational leader of their business unit, serving as both its product and market authority and its executive anchor. As the P&L owner, the President is accountable for setting strategy, driving disciplined growth, and ensuring scalable and efficient operations. This role requires a leader with deep industry expertise, sharp understanding of customer needs, and the ability to balance long-term vision with hands-on execution. 

The President will define and execute the go-to-market strategy, shape the product roadmap, establish the annual operating plan, and oversee resources and budgets to deliver sustainable business performance. They will champion customer experience, guide product strategy and engineering execution, and embed best practices in sales, pricing, packaging, customer success, and operational excellence. 

As the primary external face of the BU to customers, strategic partners, and the broader industry, the President will engage deeply with stakeholders while mentoring internal teams, fostering a culture of accountability and innovation, and building high-performance organizations aligned with Cordance’s long-term objectives. 

Key Responsibilities

• Strategic Leadership & Market Expertise 

• Serve as the primary product and market expert for the BU, with deep knowledge of customer needs, industry trends, and competitive dynamics. 

• Define and own the BU’s vision, objectives, and long-term growth strategy, aligning with Cordance’s portfolio priorities. 

• Develop and execute the annual operating plan and multi-year investment model, ensuring financial rigor and sustainable results. 

• Own full P&L responsibility, balancing growth initiatives with disciplined cost management. 

• Go-to-Market (GTM) & Product Strategy 

• Lead BU go-to-market strategy, including demand generation, sales execution, and revenue expansion. 

• Shape the product roadmap in alignment with market opportunities, customer feedback, and Cordance’s strategic framework. 

• Partner with Cordance operations to embed best practices in pricing, packaging, customer success, and GTM execution. 

• Act as the external face of the BU and Cordance to customers, partners, and industry stakeholders. 

• Integration & Operational Execution 

• Take ownership of integration strategies for newly acquired businesses, including: 

• Systems integration (data, platforms, shared services) 

• GTM integration (messaging, demand gen, sales alignment) 

• People integration (onboarding, organizational readiness, culture alignment) 

• Ensure milestones are met, risks are managed, and value creation targets are achieved during and after integration. 

• Drive operational excellence across engineering, product delivery, and customer-facing teams. 

• Team & People Leadership 

• Build, lead, and mentor high-performing teams that embody accountability, innovation, and collaboration. 

• Foster a culture of growth, customer obsession, and operational discipline within the BU. 

• Develop leadership talent and ensure organizational structures scale with business growth. 

• Serve as the primary external and internal leader for the BU, representing Cordance with employees, customers, partners, and within the broader industry ecosystem. 

Competencies

• Strategic Thinking & Vision: Defines long-term strategy and translates vision into actionable plans. 

• P&L & Financial Acumen: Manages financial performance, forecasting, budgeting, and value creation. 

• Execution Excellence: Drives accountability, operational discipline, and consistent delivery. 

• Decision-Making Under Ambiguity: Makes timely, informed decisions in complex or uncertain situations. 

• Change Leadership: Leads teams effectively through organizational change and transformation. 

• Industry & Market Expertise: Understands market trends, customer needs, and competitive dynamics. 

• Go-to-Market Leadership: Develops GTM strategies that drive sales execution and revenue growth. 

• Product Strategy & Roadmapping: Guides product priorities and investments based on market opportunities. 

• Customer-Centric Mindset: Keeps customer needs and experience central to business strategy. 

• Team Building & Talent Development: Builds, develops, and retains high-performing teams. 

• Cross-Functional Leadership: Aligns teams and functions to achieve shared business goals. 

• Culture Builder: Fosters trust, accountability, innovation, and high performance. 

• Communication & Influence: Communicates clearly and builds alignment across key stakeholders. 

• Post-Acquisition Integration: Integrates teams, systems, and GTM motions across acquired businesses. 

• Operational Excellence: Builds scalable processes and drives continuous improvement. 

• Stakeholder Management: Effectively balances the needs of internal and external stakeholders. 

• Risk & Opportunity Assessment: Identifies risks early while recognizing and pursuing growth opportunities.

Requirements

• Proven experience as a President, General Manager, or senior P&L leader in a SaaS or B2B software environment. 

• Deep expertise in go-to-market strategy, product strategy, and customer success within a vertical SaaS or B2B context. 

• Strong track record of driving disciplined growth, scaling operations, and managing multi-million-dollar P&Ls. 

• Demonstrated ability to lead post-acquisition integrations, including systems, people, and GTM alignment. 

• Exceptional leadership skills with a focus on building teams, mentoring talent, and fostering accountability. 

• Strong financial and operational acumen, with the ability to balance long-term strategic vision and short-term execution. 

• Excellent communication, relationship-building, and stakeholder management skills. 

What We Offer 

• A leadership role at the forefront of Cordance’s mission to grow and scale high-potential SaaS businesses. 

• The opportunity to shape strategy and execution for an entire business unit, backed by Cordance’s resources and operator community. 

• A collaborative culture that values entrepreneurial spirit, operational excellence, and long-term success. 

• Competitive compensation, performance incentives, and executive-level benefits.