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Frank & Eileen

Head of Brand Partnerships

Full-TimeUpdated on 10/20/2026
$200k - $225k
Expert
Los Angeles, CA, USA
In Person
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • 10+ years of experience across partnerships, talent, influencer or creator marketing, brand marketing, entertainment, events, or related fields.
  • Demonstrated experience developing relationships with founders, entrepreneurs, creators, brands, cultural leaders, organizations, and select high-profile talent.
  • Deep understanding of the fashion, lifestyle, entertainment, creator, and cultural landscape.
  • Strong relationship-building ability and a reputation for being thoughtful, credible, responsive, and trusted.
  • Strong strategic judgment and an instinct for what feels culturally relevant and right for the brand.
  • Experience managing agencies and external partners.
  • Strong commercial instincts and the ability to evaluate opportunities against brand and business objectives.
  • Excellent communication and presentation skills.
  • Highly organized, with the ability to manage multiple complex relationships and initiatives simultaneously.
  • Comfort operating in an entrepreneurial environment where strategy and execution often happen side by side.
  • Genuine enthusiasm for Frank & Eileen's mission, customer, and commitment to supporting women.
Responsibilities
  • Build and manage a high-value network of relationships that can meaningfully elevate Frank & Eileen.
  • Develop and nurture relationships with female founders, entrepreneurs, creative leaders, cultural voices, influential women, select talent, and other individuals who authentically align with Frank & Eileen.
  • Build relationships with women-led businesses and organizations that can become part of the broader Frank & Eileen community.
  • Build long-term relationships that move beyond one-off transactions toward genuine brand advocacy.
  • Develop strategies for product seeding, organic engagement, paid partnerships, campaigns, appearances, and other opportunities.
  • Partner with the CMO and leadership team on priority external relationships and opportunities.
  • Maintain a clear pipeline of priority relationships and opportunities.
  • Identify and develop partnerships with companies and organizations that expand Frank & Eileen's cultural relevance and introduce the brand to new audiences.
  • Develop the strategy and pipeline for brand collaborations, strategic partnerships, sponsorships, hospitality partnerships, and other external opportunities.
  • Proactively identify brands, emphasizing women-led and female-founded businesses, with strong customer and values alignment.
  • Evaluate inbound opportunities against strategic and commercial criteria.
  • Lead partnership development from initial outreach and concept through negotiation, execution, and hindsight.
  • Work cross-functionally with Creative, Integrated Marketing, Growth, Retail, Ecommerce, Product, and other teams to bring partnerships to life.
  • Pursue fewer, bigger, more meaningful partnerships rather than partnerships for their own sake.
  • Build a modern creator strategy that balances scale with highly curated, brand-right relationships.
  • Own Frank & Eileen's overarching creator and influencer relationship strategy.
  • Develop direct relationships with priority creators and their management teams.
  • Oversee external creator and influencer agencies, ensuring they deliver against clear objectives and KPIs.
  • Partner with Performance Creative and Growth Marketing to identify creator content that can extend into paid media.
  • Develop a mix of organic seeding, long-term relationships, paid creator partnerships, and larger talent programs.
  • Establish measurement and reporting to understand which relationships, creators, and programs drive meaningful impact.
  • Identify new voices and communities that can introduce Frank & Eileen to the next generation of customers while remaining authentic to the brand.
  • Lead the strategy for events and experiences that bring the Frank & Eileen brand and community together in real life.
  • Own the annual strategy and calendar for brand events, partnership activations, community experiences, dinners, store events, and other high-touch moments.
  • Determine where events can support brand storytelling, customer acquisition, community building, retail, partnerships, and public relations.
  • Develop event concepts in partnership with the Creative and Integrated Marketing teams.
  • Oversee external event partners and agencies as needed.
  • Manage guest strategy and ensure the right mix of customers, talent, creators, founders, press, and cultural connectors are in the room.
  • Build repeatable event formats where appropriate while identifying moments that warrant larger, one-of-a-kind experiences.
  • Establish clear objectives and post-event reviews to understand impact.
  • Build and develop a high-performing team, providing mentorship, structure, and clear direction to execute efficiently and deliver results.
  • Work closely with Creative, Integrated Marketing, Public Relations, Social, Growth Marketing, Performance Creative, Retail, Ecommerce, and Product to integrate partnerships into the broader marketing strategy.
  • Serve as a senior external representative of Frank & Eileen, building relationships, developing partnership ideas, negotiating with talent managers, briefing agencies, presenting recommendations to leadership, and working with internal teams to execute.
Desired Qualifications
  • Experience negotiating talent, creator, collaboration, sponsorship, and/or partnership agreements is a plus; the candidate should be at least comfortable in this area.

About the company

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