Swarovski designs and manufactures high-quality crystals, gemstones, and finished products like jewelry, lighting, and precision optical instruments. The company uses specialized industrial processes to create precision-cut stones and glass, which are then sold through a global network of retail stores, boutiques, and online platforms. Unlike many competitors who focus solely on fashion, Swarovski operates across three distinct sectors including consumer luxury goods, high-end optics, and industrial grinding tools. Its goal is to maintain its position as a leader in crystal craftsmanship by combining product design with a multi-channel distribution strategy to reach a global audience.
Company Size
N/A
Company Stage
Debt Financing
Total Funding
$605M
Headquarters
Zurich, Switzerland
Founded
1895
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Nespresso and Swarovski launch festive coffee and accessories range. Nespresso rolled out a festive collaboration with Swarovski in October 2026, launching co-branded coffee blends, machines, and accessories ahead of the holiday season. The seasonal lineup includes Festive Crystal Spark Espresso for Original machines and Festive Crystal Spark Double Espresso for the Vertuo system. Packaging across the range adopts Swarovski's octagonal motif and colour scheme, targeting premium gift buyers during the fourth-quarter retail rush. Dual formats and crystal merchandise. The product release spans coffee capsules, drinkware and seasonal collectables. Both Original and Vertuo systems receive dedicated advent calendars, engineered to reveal two capsules on selected countdown dates rather than the standard single pod. Hardware and accessories extend into standalone display pieces. A crystal ornament shaped like the classic Nespresso capsule carries 62 facets with a shimmer effect, finished with a brushed chrome-tone top and pink satin ribbon. The merchandise roster also adds branded travel mugs, mug holders and Pixie Lungo cups designed for the festive sales window. Premium positioning in holiday gifting. Seasonal capsule drops have become standard across the single-serve coffee sector, but tie-ups with luxury jewellers push price points higher. For Nestle, pairing single-portion coffee with crystal glassware helps lift average basket values when discretionary consumer spending faces margin pressure across regional retail networks. Department stores and branded boutiques rely heavily on limited-edition packaging to drive footfall in November and December. Swarovski gains direct placement in kitchen counters and home pantries, extending its brand presence beyond traditional jewellery counters into everyday consumer goods. Earlier retail collaborations. Nespresso previously anchored its holiday campaigns around high-profile fashion designers and pastry chefs to generate seasonal momentum. Integrating crystal design elements represents a pivot toward collectible lifestyle items that outlast the consumable coffee supply inside the box. Inventory across the Swarovski range rolls out through Nespresso boutiques, online channels and selected retail partners ahead of peak holiday trading. Questions & answers. Q. What specific products are included in this collaborative festive range? A. The seasonal lineup features Festive Crystal Spark Espresso and Double Espresso blends, along with dedicated advent calendars for both Original and Vertuo systems. Accessories include a capsule-shaped crystal ornament, branded travel mugs, mug holders, and Pixie Lungo cups. Q. What strategic benefit does this collaboration offer Nespresso, beyond a standard seasonal capsule drop? Q. How does Swarovski benefit from partnering with Nespresso on this festive range? Q. Where will customers be able to purchase items from this new Nespresso and Swarovski collection? Reader pulse Nespresso's luxury pivot: 16,442 votes so far
Nespresso and Swarovski: A festive collaboration that makes every moment shine. Nestlé Nespresso SA has unveiled a sparkling festive collaboration with Swarovski, blending exceptional coffee experiences with crystal artistry. The partnership celebrates discovery, anticipation and joy, transforming everyday rituals into extraordinary moments. At its heart lies the Advent Calendar, a seasonal tradition reimagined to elevate coffee into a celebration worth sharing. At first glance, coffee and crystals may appear to belong to entirely different worlds. Yet both Nespresso and Swarovski share a philosophy of elevating the everyday. One does so through exceptional coffee craftsmanship, the other through design and artistry that has defined luxury for generations. Together, they have created a festive collection that invites consumers to see familiar rituals in a new light, turning daily indulgence into a sparkling celebration. The collaboration is rooted in a simple but powerful idea: today's consumers are not merely buying products, they are seeking experiences. They want discovery, anticipation and moments that feel worth celebrating and sharing. Nespresso has long understood this shift, positioning itself as more than a coffee brand, but as a curator of lifestyle experiences. Swarovski, with its heritage of transforming ordinary objects into extraordinary treasures, brings a complementary dimension to this vision. Brand Management The Advent Calendar embodies this philosophy perfectly. Each year, it becomes one of the season's most anticipated rituals, not because of the final surprise behind the last door, but because of the journey itself. The daily anticipation, the delight of discovery, and the joy of savouring something new are what make the calendar so compelling. In this collaboration, those moments are infused with Swarovski's signature sparkle, ensuring that every coffee ritual feels like a celebration. For Nespresso, the partnership underscores its commitment to creating value beyond the cup. Coffee is no longer just about taste; it is about the stories, emotions and experiences that surround it. By aligning with Swarovski, Nespresso reinforces its position as a brand that understands the evolving desires of modern consumers. It is not enough to deliver quality; brands must deliver meaning, and this collaboration does precisely that. Swarovski, meanwhile, extends its reach into the world of lifestyle rituals, demonstrating how its craftsmanship can enrich even the most everyday moments. A crystal detail on a coffee accessory or the sparkle embedded in a festive calendar transforms the act of brewing coffee into something memorable. It is a reminder that beauty and joy can be found in the smallest gestures, and that luxury is as much about experience as it is about possession. Ultimately, the Nespresso x Swarovski collaboration is more than a seasonal campaign. It is a statement about how brands can work together to create cultural touchpoints that resonate deeply with consumers. By blending coffee and crystals, utility and artistry, anticipation and discovery, the partnership captures the essence of the festive season: moments that shine, rituals that matter, and experiences that linger long after the last sip.
Nespresso and Swarovski invite you to make every coffee moment shine. This year's festive collaboration unveils new limited-edition coffees, flavors, and statement machines, alongside a campaign infused with holiday magic. September 29, 2026 06:00 ET | Source: Nespresso VEVEY, Switzerland, Sept. 29, 2026 (GLOBE NEWSWIRE) - To mark the festive season, Nespresso and Swarovski join together in a collaboration that asks What Else? and answers with a joint venture that is rich in aroma and rich in wonder. Bold, colorful, and extravagant, the two iconic brands merge their expertise, offering glittering gifts and exceptional coffees designed for the holidays and beyond. Nespresso, the world's premium coffee pioneer, introduces a new collection of indulgent limited-edition black and flavored coffee blends with recipes to savor the luxury of now and a shimmering line-up of accessories to ensure every coffee moment shines. The collection is wrapped in vibrant packaging inspired by Swarovski's signature octagonal shape and color palette, capturing the brand's opulence in a collaboration that highlights craft and creativity for the most magical festive celebrations. Exploring a world where every coffee moment shines Light, flavor and craftsmanship come together in a campaign that invites wonder and discovery at every turn. Each moment reveals a new facet of the collaboration, inspired by the interplay of brilliance and color that defines Swarovski's iconic aesthetic. A celebration of curiosity and indulgence, it captures the joy of uncovering the unexpected, echoing the magic of the festive season. With Nespresso's signature What else?, it becomes an open invitation to embrace moments that shine, and to continue exploring their infinite possibilities. Gourmet blends to capture the holiday spirit Inspired by the spirit of refinement, Nespresso and Swarovski unleash the art of coffee taste. Limited-edition coffees, including two flavored blends, are crafted to elevate every moment with unmatched coffee mastery. Inviting you to celebrate the season with a touch of joyful extravagance, the co-created collection includes the Festive Crystal Spark Espresso for Original and Festive Crystal Spark Double Espresso for Vertuo. Unlock a world of festive light, boasting a warm blend of South American Arabicas from Guatemala and Costa Rica, complemented by Asian Robusta. The warmth of toasted cereal and smooth cocoa notes are balanced with hints of caramel and subtle spices, which can be enjoyed as a traditional coffee or fuel some culinary creativity as a Matcha Affogaccino. A world of festive decadence is discovered with Nespresso's flavored coffees blended from Brazilian and Colombian Arabicas. Nespresso's sumptuous Hazelnut Brownie Flavored combines rich fudge brownie with the warm, nutty aroma of roasted hazelnuts for a delicious treat to celebrate the holidays. Or, delight your tastebuds with the Blueberry Cheesecake Flavored coffee. Bursting with jammy blueberries, rich cheesecake, and smooth caramel notes, this delicious blend is sure to surprise your senses. Extravagant gifts and luxurious treats Unwrap the art of gifting with Nespresso's renowned Advent Calendars, designed to elegantly unfold and reveal new coffees while rediscovering old favorites. Thoughtfully crafted for Original and Vertuo, they feature selected days dedicated to sharing, with two coffee capsules to enjoy with a loved one, as well as an exclusive accessory available only through the calendar, making each moment of discovery even more special. The collection also introduces two collectible crystal ornaments inspired by the iconic Original and Vertuo capsules, perfectly combining Swarovski's mastery of light with Nespresso's expertise in coffee. The collaboration further creates joy with the introduction of exclusive Pixie Cups in vibrant pops of green (espresso format) and pink (lungo format). And this year, Nespresso reimagines its classic Travel Mug in a chic green stainless steel, fully decorated with Swarovski's signature pattern, paired with a matching holder adorned with 36 green crystals. Additionally, Nespresso proposes luxurious Madagascan chocolates reflecting the collection's aesthetic through a new gourmand shape inspired by crystal-cut forms. Whether a treat for someone you love or a self-indulgent pleasure, this is a delicious gift you can't go without. A Striking Statement Machine This collaboration redefines the high-end coffee experience by combining Nespresso's brewing excellence with Swarovski's meticulous technical brilliance, to co-create a must-have CitiZ Platinum machine with crystal embellishments. An extravagant gift for those who appreciate exceptional coffee and self-expression. Luxurious Culinary Creations For an extra touch of decadence, Nespresso has developed new recipes to explore endless creations with its limited-edition coffees and flavors. The bold Blueberry Cheesecake Creamy Iced Latte pours a blended combination of the Blueberry Cheesecake Flavored over ice for a refreshing balance of sweetness, color and creativity. While the Hazelnut Pink Brownie Mocktini is a sophisticated fusion of Hazelnut Brownie Flavored coffee, silky milk and a touch of chocolate, for moments when you want your coffee to feel just a little more magical. To elevate your culinary creativity, try a creamy, rich twist on a classic affogato with Nespresso's Crystal Spark Matcha Affogaccino. The delicate sweetness of pistachio ice cream is blended with the warm character of Crystal Spark coffee, then finished with velvety matcha-infused milk foam and a sprinkle of crushed pistachios. An elegant treat that elevates your coffee moments into pure pleasure. The Nespresso x Swarovski Festive Collection will roll out across Nespresso markets throughout September and October and will be available for a limited time online and in Nespresso boutiques, with select items from the collection also available in selected Swarovski boutiques globally. Follow @nespresso to keep up to date with all the latest Nespresso news. Photos accompanying this announcement are available at:
A JOURNEY OF WONDER - SWAROVSKI UNVEILS ITS CAPTIVATING New Retail Landscape in Baku. September 23, 2026 Swarovski continues to evolve its brand story with a spellbinding reimagining of its retail stores. With the rollout of its new store concept around the globe, the transformation is ongoing, and among the latest is Swarovski at Ganjlik Mall, which opened its doors on 18th September. WELCOME TO OUR NEW RETAIL LANDSCAPE Designed to ignite the imagination, Swarovski's refurbished store at Ganjlik Mall pays homage to the shimmering beauty of crystal, whilst reflecting the captivating charm of the city of Baku. Located in the heart of one of Azerbaijan's premier shopping destinations, the Swarovski at Ganjlik Mall is 70 sqm and themed in Swarovski blue, a vibrant color which represents the life force of water - an integral element in the production of crystal. Inside is a light-filled and luxurious shopping experience offering customers an immersion into the creativity, savoir-faire and elegance that defines the 130-year-old Austrian heritage brand. On entering the store, customers can discover Swarovski's joyfully extravagant collections from jewelry, watches, and home décor to eyewear and tableware. Reflecting the brand's new visual identity, overseen by the iconic Swarovski Swan, visitors are welcomed into a sensorial retail space to discover an array of crystal treasures. Different areas in the store are color-blocked in Swarovski's signature brand hues of pink, blue, yellow, and green. A key element of the new concept is its open approach to product presentation. Moving away from the traditional glass showcases of the previous concept, jewelry is now displayed openly, inviting customers to explore the collections more freely and engage with the pieces at their own pace. This creates a more intimate and interactive experience, allowing the products to become an integral part of the surrounding space. Mesmerizing metallic finishes and glass combine with chrome and silk touches throughout the retail space at Swarovski Ganjlik Mall, and with a multitude of octagons adorning the walls in a breathtaking display of product and pattern, the entire concept is a tribute to the wonder of crystal. A feast for the senses that encourages exploration and self-expression, Swarovski at Ganjlik Mall promises a world filled with magic and special moments. In Azerbaijan, Swarovski is represented through its boutiques in Baku, offering visitors the opportunity to discover the brand's latest jewellery, accessories, and iconic crystal creations. Combining innovative design with exceptional craftsmanship, Swarovski continues to bring its distinctive brilliance to contemporary fashion and lifestyle. Discover Swarovski collections at its boutiques: Swarovski Boutique 22 Huseyn Javid Avenue +994 (12) 510 91 35 / +994 (50) 306 34 13 Swarovski Gənclik Mall 14 Fatali Khan Khoyski Street +994 (12) 599 15 53 / +994 (50) 471 47 89 Swarovski Dəniz Mall 26B Mikayil Huseynov Avenue +994 (12) 599 14 66 / +994 (51) 201 92 86 Italdizain is the exclusive partner of Swarovski in Azerbaijan. For more information about the Swarovski brand and its collections, please visit its website:
Motorola's new Edge 70 Plus promises great mid-range value - but I only had eyes for the special edition Razr 70. Given the choice between an affordable mid-ranger or blinged-out flip phone, the winner was obvious 3 September 2026 / 17:00 BST Motorola brought a handful of new handsets to Berlin for this year's IFA show but only one truly stole the show for me - and it wasn't the budget-friendly Edge 70 Plus. A renewed partnership with crystal jeweller Swarovski has delivered the blingiest flip phone yet. The Razr 70 with Crystals by Swarovski, which takes the place of the Razr 60-based model announced last month as part of the new Brilliant Collection, is a special edition take on an already sharp-looking clamshell. It's decked out in a "leather-inspired" texture and a colour picked from the moodier end of the Pantone palette - Meteorite - but the highlight has to be the 32 'silver night' crystals dotted across the quilted back panel, plus three more on the front face directly above the 3.6in cover display. One final, larger crystal has been embedded into the hinge. The moody matching homescreen wallpaper is a nice touch. It's undeniably a head-turner, which feels properly premium to hold and adds real fashion appeal to Motorola's more mainstream flip phone. I was a little surprised the firm didn't use the Razr 70 Ultra as a base, but I guess that phone's larger cover screen would've left less room for Swarovski flair. Hardware-wise it's the Razr 70 through and through, meaning the outer screen gives way to a 6.9in flexible AMOLED, which sits atop a Mediatek Dimensity 7450X chipset, 4800mAh battery and dual 50MP outer cameras. You'll soon be able to snag one, directly from Motorola, for £900 / €1000. The Motorola Edge 70 Plus, meanwhile, is an all-new addition to the firm's mainstream mobile line-up. It borrows styling cues from the pricier Edge 70, namely the offset rear camera island - except here it contains a 200MP main snapper with optical image stabilisation and a 2MP secondary dedicated to macro shots. It'll land in a choice of four distinctive Pantone hues. Mountain View (a dark green) has a finish inspired by silk, while Sage and Milky Blue have a soft, leather-like texture. Gray Lilac uses acetate, which does a convincing impression of marble. Up front, the 6.78in AMOLED display is rocking curved-edge glass rather than repeat the Edge 70's flat panel. Personally I think this is a trend the phone world should probably relegate to the past, as flat screens don't have to content with distracting light reflections in bright sunshine. The panel itself seems decent for the cash though, with a 1.5K resolution, HDR10+ support and a huge 5200 nits peak brightness. Motorola has squeezed a comparatively big 6500mAh battery inside, which promises all-day use and quick 45W wired charging. Gamers will also appreciate the bypass charging mode, which preserves battery health while playing on mains power. Internals are on the money for an affordable mid-ranger, with a Snapdragon 7s Gen 3 chipset, 8GB RAM and up to 256GB of storage. There are currently no plans to bring the Edge 70 to the USA. It'll launch in the UK and Europe later this year, for £530 / €600. Moto will likely be hoping the big battery and high pixel count camera can pull punters away from the slightly cheaper Google Pixel 10a. Motorola also debuted an ultra-slim Qi2.2 25W magnetic wireless charger this week. It'll ship both solo for £40 / €40 and as a bundle with a custom desk stand made from a mix of aluminium and Alcantara - but neither of the new phones will actually support it. Tom Morgan-Freelander Deputy Editor About. A tech addict from about the age of three (seriously, he's got the VHS tapes to prove it), Tom's been writing about gadgets, games and everything in between for the past decade, with a slight diversion into the world of automotive in between. As Deputy Editor, Tom keeps the website ticking along, jam-packed with the hottest gadget news and reviews. When he's not on the road attending launch events, you can usually find him scouring the web for the latest news, to feed Stuff readers' insatiable appetite for tech. Areas of expertise. Smartphones/tablets/computing, cameras, home cinema, automotive, virtual reality, gaming