Account Executive - Healthcare & Education

Account Executive, Central Region: Healthcare & Education

Primary Focus: Clinical Solutions (Digital Therapeutics / SaMD) | Secondary Focus: EdTech / Special Education

Location: Remote, Central Region, USA (ND, SD, MN, IA, NE, KS, MO, WI, IL, IN, KY, TN, OK, TX, AR, LA, MS, AL). Candidates must currently reside within this territory, near a major hub (ORD, MDW, STL, DFW, etc.). This is a firm requirement so in-person visits can be planned efficiently around genuine account need.

Reports to: Vice President of Sales

Role type: Individual contributor

Travel: Up to 50%, deployed strategically based on account need and stage (not a fixed travel cadence)

About Floreo

Floreo is pioneering the use of Virtual Reality (VR) to create immersive, therapeutic, and educational experiences for neurodiverse children and adults. Our evidence-based platform is used across therapy, educational, and family settings, and we are developing a regulated Software as a Medical Device (SaMD) for commercialization in 2026. Beyond 2026, Floreo is developing new AI-powered products, including an ADHD therapeutic and an autism assessment tool. Our mission: a world that is open and accessible to the neurodiverse, improving quality of life for individuals and families through accessible, innovative, and effective solutions.

Overview

The Central Region Account Executive generates new revenue and expands customer relationships primarily within healthcare (clinics, therapy practices, behavioral health organizations, and human services providers), with a secondary focus on education, including K-12 school districts, charter and private schools, vocational/adult residencies, and state education agencies.

This is a hunter role for an individual contributor who owns the customer journey end-to-end: from prospecting through close, onboarding, utilization, and renewal. We're looking for an early-to-mid career sales professional, typically in their second or third sales role, with foundational sales training who is hungry to build and own a territory. Experience selling prescription-based or clinically utilized technologies (DTx, SaMD, or other regulated solutions) is ideal; familiarity with education procurement and IDEA/IEP dynamics is a plus, not a requirement. You'll primarily engage clinical and administrative stakeholders, with the ability to credibly engage special education directors and district administrators as education opportunities arise.

Responsibilities

Drive New Business & Pipeline Development

• Proactively hunt for and generate new business, primarily within healthcare accounts, treating pipeline generation as a daily priority
• Build and manage a robust pipeline with a bias toward action to accelerate time to close
• Prioritize in-person visits strategically based on account need and deal stage, using travel budget efficiently rather than as a default
• Navigate healthcare contracting pathways, and public sector procurement (RFPs, pilot programs, grant-funded purchasing) when pursuing education opportunities

Own the Full Customer Journey

• Own each account end-to-end: identify the opportunity, run the sales cycle, close the deal, and cultivate the relationship long after the sale
• Conduct discovery into clinical workflows and reimbursement context (or IEP goals and classroom workflows for education accounts), positioning Floreo's platform, including its SaMD pathway, in terms relevant to each buyer
• Drive customer utilization and measurable value, then own retention, renewal, and expansion across your territory
• Serve as the voice of the customer internally, informing product and go-to-market strategy

Collaborate & Contribute to Team Success

• Work closely with Market Access, Engineering, Legal, and clinical teams to align sales efforts with Floreo's 2026 commercialization milestones
• Contribute to a team-based selling environment: share market intelligence and support peers
• Stay current on Floreo's product through company-wide testing and feedback cycles, maintaining the ability to confidently demo all features in real time

Maintain Operational Discipline

• Track sales activities, pipeline stages, and forecasts accurately in CRM
• Report regularly to the VP of Sales on territory performance, procurement cycles, and market dynamics

Qualifications

• 3-5 years of sales experience (ideally your second or third sales role) with foundational sales training and a demonstrated hunter mentality
• Bachelor's degree required
• Experience selling into healthcare (clinics, behavioral health organizations, or health systems) required; experience selling DTx, SaMD, medical device, or other clinical technology strongly preferred
• Experience selling into K-12 school districts, state education agencies, or charter/private school networks a plus
• Familiarity with digital health reimbursement pathways (e.g., CPT codes, CMS processes)
• Comfort navigating public sector procurement (RFPs, pilot-to-purchase pathways) a plus
• Tech-savvy and comfortable demoing on VR hardware, in person or virtually
• Must currently reside in the Central Region, near a major hub (ORD, MDW, STL, DFW, etc.)

Who You Are

You're a hunter: a relationship-driven sales professional with a genuine sense of urgency who takes full ownership of your territory, from the first prospecting call through renewal. You earn trust by understanding the problems clinicians and administrators are trying to solve, and you bring the discipline of structured sales training with the hunger of someone building their second or third sales role into a career. You're motivated by a mission: improving outcomes for neurodiverse individuals and families.

You'll thrive here if you are:

• A hunter with a strong sense of urgency who takes initiative rather than waiting for leads
• Comfortable owning an account end-to-end, from prospecting through renewal
• A collaborative team player who shares wins and supports peers
• Comfortable with healthcare's committee-based, multi-stakeholder decisions
• Energized by growth-stage ambiguity

This role may not be the right fit if you:

• Prefer a fully inbound model where leads are handed to you
• Are uncomfortable owning renewal and retention, not just the initial sale
• Require a short, fully-scripted sales cycle
• Are primarily transaction-focused rather than relationship-focused

What We Offer

Floreo offers a collaborative, mission-driven culture with the opportunity to shape the company's commercial growth at a defining moment. We provide competitive compensation, comprehensive benefits, and the tools you need to succeed, including access to our VR platform.

Floreo celebrates diversity and is an equal opportunity employer, committed to an inclusive environment where all employees can thrive.

Compensation

Base salary range 60000 - 90000 USD