Associate Director
Publicis Groupe
Associate Director
Publicis Groupe
Runs advertising and digital transformation services
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global practices deliver client value and drive growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.
As Associate Director, Commerce, you will lead the development of commerce strategies that drive revenue growth, improve product conversion, strengthen customer engagement, and advance retailer partnerships. The AD serves as a key leader within the integrated commerce organization and is responsible for turning business strategy into actionable planning and activation across commerce channels.
You will partner closely with Strategy, Retail Media, Search, Programmatic, Analytics, Audience, Creative, Investment, Operations, and retailer teams to develop and deliver end-to-end commerce solutions. The ideal candidate combines strategic vision, deep retail commerce expertise, operational discipline, and the ability to align multiple stakeholders around clear priorities and measurable outcomes.
This is an opportunity to help shape the future of some of the most recognized brands in personal care while working in a truly integrated environment.
At Publicis, our Power of One model brings creative strategy & development, media strategy, commerce, analytics, and activation together as one team. That means you will have a voice earlier in the process, work across disciplines, and help drive business decisions, not just execute against them.
You will work on an exceptional portfolio of brands including Schick, Cremo, Banana Boat, Hawaiian Tropic, Billie, Wet Ones, and Jack Black. From reinvigorating iconic brands with fresh thinking and innovative media strategies to accelerating emerging brands and embedding them into culture, the opportunities for impact are significant.
And most importantly, we are evolving the client-agency partnership. Together, we are focused on driving real business outcomes, connecting media and commerce performance to growth, and operating as a true extension of the Edgewell team.
This is a chance to do meaningful work, influence the future of great brands, and help take the business to the next level.
Commerce Strategy Leadership
Help lead development of commerce strategies that drive growth, conversion, customer engagement, and measurable business impact.
Own the development of retail strategy for key brands and translate retailer, category, audience, and performance insights into actionable plans.
Plan and develop commerce strategies from brief development through RFP management across retail media networks and offsite partners.
Advance innovation across paid search, display, social, influencer, onsite activation, DSP, and emerging commerce opportunities.
Develop strategic recommendations, point-of-views, and marketplace solutions that strengthen the teams position with key retailers.
Ensure commerce initiatives are connected to broader brand and business objectives and are integrated upstream in client planning.
Client and Retailer Leadership
Interpret client needs and develop solutions that address business goals, brand priorities, retailer dynamics, and executional realities.
Manage and nurture partnerships with retail media networks and third-party vendors to maximize effectiveness and efficiency.
Provide a clear agency point of view when retailer recommendations do not align with the client’s strategy or desired business outcomes.
Build client confidence through proactive communication, transparency, sound judgment, and clear accountability.
Cross-Functional Integration
Partner with the broader team to deliver connected commerce plans across Commerce, National Media, Creative, Analytics, Audience, Measurement, Investment, and Operations.
Direct the development, presentation, and maintenance of commerce strategy plans, including objectives, initiatives, updates, and POVs.
Align execution across multiple brands, retailers, client teams, and agency disciplines.
Ensure commerce recommendations connect to broader brand strategy, media plans, sales priorities, and annual planning.
Process and Operational Ownership
Manage budget pacing, investment tracking, forecasting inputs, change requests, campaign readiness, and financial stewardship in partnership with senior leadership and Operations.
Establish clear ownership, documentation, decision paths, review cadences, and escalation procedures.
Identify inefficiencies and implement repeatable processes that improve speed, transparency, accountability, and client trust.
Anticipate changing client needs and adapt resources, priorities, and strategies accordingly.
Team Leadership and Development
Supervise, mentor, and develop commerce strategists and emerging leaders, fostering career growth and skill development.
Provide clear direction, coaching, performance feedback, and professional development opportunities.
Foster a culture of collaboration, accountability, learning, and continuous improvement.
Bachelor’s degree in business, marketing, advertising, or a related field preferred.
5+ years of account management, ecommerce, retail media, commerce strategy, or related experience; agency experience strongly preferred.
Extensive experience across retail media strategy, media planning and buying, search, programmatic, activation, and performance measurement.
Strong background working with major retail media networks, including Amazon (required), Walmart (required), Target, Kroger, and Instacart.
Proven ability to lead cross-functional teams and align stakeholders in complex, matrixed organizations.
Strong financial and operational management skills, including budget pacing, investment tracking, forecasting, and process governance.
Demonstrated ability to transform data and insights into clear narratives, recommendations, and action plans.
Excellent communication, presentation, organizational, interpersonal, analytical, and problem-solving skills.
Experience in CPG and across complex brand portfolios strongly preferred.
Strong comfort with retail media technologies, automation tools, buying platforms, DSPs, and measurement partners.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].
All your information will be kept confidential according to EEO guidelines.
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Runs advertising and digital transformation services
Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.
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