Heavy Equipment Sales Representative
No salary listed
Junior
Richmond Hill, GA, USA
In PersonSupports the Savannah location and covers an assigned territory.
Sales & Account ManagementField Sales
About the job
Requirements
- A minimum of two years of sales experience is required; prior industry experience is desired.
- Graduation from high school or a GED equivalent is required. A college degree is a plus.
- Basic competence in Microsoft Word and Excel, along with basic typing and computer skills, is required.
- The candidate must be able to understand, read, and follow verbal and written instructions.
- The candidate must be able to multitask, demonstrate attention to detail and follow-through, and use organizational and interpersonal skills.
- The candidate must have or be willing to obtain a valid Class A commercial driver's license.
- A clean driving record is required.
- Knowledge of industry practices and working knowledge of equipment-related hazards and safety precautions are required.
Responsibilities
- Market new and used equipment, products, and services using effective interviewing, demonstration, negotiation, and closing skills.
- Maintain the best possible profit margin per transaction.
- Call on potential and existing customers to increase and maintain the customer base, and promptly follow up on leads and phone calls.
- Meet annual sales projections for the assigned territory and participate in related customer shows and associations.
- Interact with contacts professionally, courteously, and promptly, providing solutions that improve equipment operations and address customer concerns.
- Arrange product demonstrations for qualified customers and, when needed, assist in training personnel on equipment use.
- Respond promptly to customer issues and needs, involving the relevant company departments to resolve them.
- Submit weekly call reports and customer hot lists.
- Provide accurate, professional price quotes in a timely manner and evaluate customer equipment to determine trade allowances with sales manager assistance.
- Maintain accurate customer information, including quotes, notes, equipment purchased, and sales reports, in the existing database.
- Accurately complete warranty cards, delivery agreements, demonstration agreements, rental agreements, financial documents, and other related documentation, and submit it within the required timeframe.
- Follow proper recording procedures when transporting equipment from the dealership.
- Follow up on unpaid equipment invoices.
- Follow the proper procedures for preparing equipment for sale, rental, or demonstration, and give the service department adequate notice for equipment inspections.
- Develop in-depth knowledge of Vermeer and competing equipment, communicate product features and benefits in relation to customer needs, and understand equipment operation, applications, limitations, specifications, and daily maintenance requirements.
- Prepare a strategic written action plan each day and maintain market balance and territory coverage across assigned counties to maximize market share.
- Maximize time in the territory cultivating relationships with existing customers and consistently call on prospective accounts to seek new business.
- Use a GPS mapping program to improve efficiency and territory coverage, and use customer management software to track customer data accurately.
Desired Qualifications
- Bilingual ability in English and Spanish is a plus.
About the company
Vermeer Southeast sells new and used Vermeer equipment, offers rentals, and provides parts and extensive service support across Florida, Georgia, and Alabama. The company runs a network of service centers and on-site service trucks with technicians trained by Vermeer to maintain and repair machinery. Its product lines cover utility installation, trenching, vacuum excavation, pipeline, renewable energy, and tree care plus wood waste processing equipment. As an ESOP since 2019, the employee-owned structure aligns staff with customer service goals to support customers in underground utility work, tree care, landscape, wood waste, and organic recycling industries.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
1967
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Simplify's Take
What believers are saying
- August 2026 Huntsville expansion strengthens North Alabama coverage and should lift service revenue.
- March 2026 sales and operations leadership hires signal active execution, not retrenchment.
- September 2026 promotions and trainings suggest management is still investing in customer acquisition and technician throughput.
What critics are saying
- Vermeer Corporation’s 600-location dealer network pressures margins and customer loyalty across Georgia, Florida, and Alabama.
- Heavy dependence on Vermeer equipment leaves Vermeer Southeast exposed to OEM allocation changes or dealer termination.
- An economic slowdown in utility, tree care, or recycling spending would hit sales, rentals, and service quickly.
What makes Vermeer Southeast unique
- Since 1967, Vermeer Southeast has specialized in utility, tree care, and recycling equipment.
- Its 2019 ESOP aligns 200-plus employees around service quality and customer retention.
- The August 2026 Huntsville facility adds nine bays, dual cranes, and faster regional service.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Accounts (FSA)
- Company Equity
- 401K Retirement Plan
- Paid Holidays
- Paid Vacation
- Paid Training