Full-Time

Director – Demand Generation

Posted on 1/9/2025

Aera Technology

Aera Technology

201-500 employees

AI system for decision automation and recommendations

Enterprise Software
AI & Machine Learning

Compensation Overview

$195k - $205kAnnually

Senior, Expert

San Francisco, CA, USA

Requires onsite presence in San Francisco for 2-3 days per week.

Category
Growth Marketing
Growth & Marketing
Requirements
  • 7+ years’ experience in enterprise demand generation, preferably in a growing SaaS environment
  • Proven track-record of creating, executing and measuring integrated marketing programs across channels
  • Strong digital marketing background, website and above funnel performance experience
  • Integrated digital campaign creation and execution.
  • Highly creative problem solver
  • Experience improving and optimizing paid media spend, coordinating with advertising and media experts to improve performance.
  • Team player with strong communication and interpersonal skills
  • Strong analytical and quantitative skills
  • Demonstrated experience in business process improvement and implementation
  • Ability to work in a fast-paced environment and across multiple business units to achieve goals
  • Appreciation for metrics, data and process with the ability to tie all three to business objectives
  • Experience with Account Based Marketing and related tools
Responsibilities
  • In collaboration with Aera’s customer facing teams, develop highly effective inbound and outbound demand generation programs across all channels and key market verticals, successfully taking programs from concept to execution to drive pipeline growth
  • Drive operational excellence and marketing ROI - the systems, processes and vendors that comprise the company’s marketing engine
  • Establish and communicate real-time measurement and management of the lead pipeline to help maintain high conversion rate and support pipeline in all sales regions. Manage executive reporting cadence through QBRs and annual reviews
  • Develop an annual plan for physical and digital events (Aera Technology and 3rd party) and drive activation, including an annual user conference.
  • Collaborate with partners in the region to create co-marketing campaigns and events
  • Collaborate with cross functional executives to support a GTM plan and analyze/control expenditures
  • Manage regional lead process, follow up, and reporting. Maintain strong relationship with Client Partners (sales) and stay knowledgeable on all accounts
  • Manage a small, growing team.

Aera Technology focuses on decision automation using artificial intelligence. Its AI system analyzes how businesses operate, providing real-time recommendations and taking autonomous actions to enhance decision-making. This system learns from each decision, improving its future suggestions. Aera Technology primarily targets large corporations with complex supply chains, continuously gathering and refining data from enterprise systems to offer insights into operations. It predicts business risks and opportunities, recommending optimal actions and engaging users to implement decisions. Unlike competitors, Aera's system autonomously drives execution, making it a valuable tool for improving efficiency and profitability. The company's goal is to help businesses make informed decisions quickly, ultimately reducing costs and increasing revenue.

Company Stage

Series C

Total Funding

$168.9M

Headquarters

Mountain View, California

Founded

2017

Growth & Insights
Headcount

6 month growth

1%

1 year growth

0%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Aera Technology is recognized as a leader in Decision Intelligence Platforms for 2024.
  • Generative AI capabilities enhance user experience with a conversational interface for real-time insights.
  • 'AI Test Drives' enable rapid deployment, facilitating faster approvals for large-scale implementations.

What critics are saying

  • Increased competition from companies like NICE and 8x8 threatens Aera's market share.
  • Rapid AI advancements may render Aera's technology obsolete without continuous innovation.
  • Reliance on large language models poses data privacy and security risks if mismanaged.

What makes Aera Technology unique

  • Aera Technology offers a unique AI system for real-time decision automation.
  • The Aera Decision Cloud integrates seamlessly with existing enterprise systems and data sources.
  • Aera's platform continuously learns, improving recommendations and decision-making over time.

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Benefits

Stock Options: We believe every Aera team member should have a stake in our future success

Medical: Benefits provided through your choice of Aetna PPO, Aetna HDHP, or, for California-based team members, Kaiser

Dental: No monthly cost to employee through Delta Dental

Vision: No monthly cost to employee through VSP

401(k) and Additional Benefits Plans: Employees can contribute to: 401(k) plan (Traditional/Roth); Health Savings Account (HSA); Flexible Savings Account (FSA); Supplemental Life Insurance Plan; Short-term Disability; Commuter Benefit Program

Learning and Development: You’ll have access to professional development content through Udemy, our online learning platform. Udemy offers thousands of courses to help you learn new skills - whether for your professional development or your personal interests

Employee Referral Program: Earn cash when your referrals get hired!

Events and Extras: We work hard and get things done, but we also value the importance of having fun: office outings; birthday celebrations; holiday parties; weekly in-office lunches, and more

Paid Time Off: To give our best and live a well-balanced life, we need to take time off for rest, relaxation and rejuvenation. Here at Aera, we offer flexible paid time off. In addition, we have 10 paid holidays each year

Snacks: When you’re working from the office, you’ll have access to our fully stocked kitchen with a selection of snacks and beverages