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Full-Time

Marketing Operations Manager

Digital and Web Analytics

Confirmed live in the last 24 hours

Apollo.io

Apollo.io

501-1,000 employees

Sales intelligence and engagement platform

Data & Analytics
Consulting

Senior

Remote in USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
SQL
SEO
Marketing
Looker
Data Analysis
Google Analytics
Requirements
  • 6-8 years in a Business Operations, Analytics, or a Strategy/Insights role with expertise in leading complex, cross-functional projects
  • Exceptional analytical experience and prior experience implementing Google Analytics, managing Google Tag Manager, and an understanding of tools such as Mutiny. Experience using SQL and Looker is a huge plus
  • Ability to distill complex insights into clear, actionable steps for the business
  • Ability to build trust with stakeholders, proactively collaborate with marketers to design a repeatable framework for tracking top-of-funnel web metrics
  • Strong presentation, communication skills, and the ability to drive several cross-functional projects in parallel is important
Responsibilities
  • Be a thought partner to marketers and guide investments in our SEO and SEM strategy by creating top-of-funnel metric instrumentation
  • Own top-of-funnel tools such as Google Analytics and Google Tag Manager, and certify metrics and definitions with a high level of confidence
  • Collaborate with the demand generation team in tracking the effectiveness of digital ad campaigns by measuring conversion rates, attribution, and return on ad spend
  • Collaborate with the Business Intelligence team to build new data products, and operationalize data infrastructure. As one of their business stakeholders, create comprehensive requirements documents and support engineering builds
  • Through weekly reporting, proactively identify gaps in the rep-led and self-serve funnels. Evaluate how the business is trending towards goals, and advise stakeholders on ways to course-correct

Apollo.io provides a Sales Intelligence and Engagement Platform designed to help businesses enhance their sales processes and outreach efforts. The platform includes features such as prospecting intelligence, which assists users in finding leads and building targeted lists, and enrichment job change alerts that keep databases accurate with over 200 data points. Users can also utilize sales engagement analytics to create multi-channel outreach sequences. Apollo.io differentiates itself from competitors by offering API integrations that allow businesses to enrich their data and create custom workflows. The company operates on a subscription-based model, providing various pricing tiers to accommodate different client needs while ensuring a steady revenue stream. Apollo.io prioritizes security and complies with ISO, SOC 2, and GDPR standards, fostering trust with clients by protecting sensitive information.

Company Stage

Series D

Total Funding

$251.3M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

6%

1 year growth

32%

2 year growth

151%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent addition of experienced executives from Checkr and Affinity positions Apollo.io for accelerated innovation and enhanced customer experience.
  • The release of the 'Outbound Sales' book and the establishment of Apollo Academy demonstrate the company's commitment to educating and empowering sales professionals.
  • Apollo.io 3.0's AI-powered assistance promises to significantly boost sales effectiveness, potentially transforming the sales processes of its clients.

What critics are saying

  • The competitive landscape in sales technology is intense, with numerous players vying for market share, which could impact Apollo.io's growth.
  • Rapid expansion and the integration of new leadership may lead to strategic misalignments or operational challenges.

What makes Apollo.io unique

  • Apollo.io's platform integrates prospecting intelligence, data enrichment, and multi-channel sales engagement, offering a comprehensive solution that many competitors lack.
  • The company's strong focus on security compliance with ISO, SOC 2, and GDPR standards sets it apart in the sales technology market, where data privacy is paramount.
  • Apollo.io's subscription-based model with flexible pricing tiers allows businesses of all sizes to access advanced sales tools, unlike some competitors with more rigid pricing structures.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning