Full-Time

Marketing Operations Lead

Digital and Web Analytics

Posted on 8/7/2024

Apollo.io

Apollo.io

1,001-5,000 employees

Sales intelligence and engagement platform

Enterprise Software
Cybersecurity

Mid, Senior

Remote in USA

Category
General Marketing
SEO Marketing
Growth & Marketing
Required Skills
SQL
SEO
Looker
Data Analysis
Google Analytics
Requirements
  • 6-8 years in a Business Operations, Analytics, or a Strategy/Insights role with expertise in leading complex, cross-functional projects
  • Exceptional analytical experience and prior experience implementing Google Analytics, managing Google Tag Manager, and an understanding of tools such as Mutiny. Experience using SQL and Looker is a huge plus
  • Ability to distill complex insights into clear, actionable steps for the business
  • Ability to build trust with stakeholders, proactively collaborate with marketers to design a repeatable framework for tracking top-of-funnel web metrics
  • Strong presentation, communication skills, and the ability to drive several cross-functional projects in parallel is important
Responsibilities
  • Be a thought partner to marketers and guide investments in our SEO and SEM strategy by creating top-of-funnel metric instrumentation
  • Own top-of-funnel tools such as Google Analytics and Google Tag Manager, and certify metrics and definitions with a high level of confidence
  • Collaborate with the demand generation team in tracking the effectiveness of digital ad campaigns by measuring conversion rates, attribution, and return on ad spend
  • Collaborate with the Business Intelligence team to build new data products, and operationalize data infrastructure. As one of their business stakeholders, create comprehensive requirements documents and support engineering builds
  • Through weekly reporting, proactively identify gaps in the rep-led and self-serve funnels. Evaluate how the business is trending towards goals, and advise stakeholders on ways to course-correct

Apollo.io provides a platform designed to enhance sales processes and improve outreach for businesses. Its main features include prospecting intelligence, which helps users identify and research potential leads, and enrichment job change alerts that keep databases accurate with extensive data points. The platform also offers sales engagement analytics, allowing users to create multi-channel outreach sequences. Additionally, Apollo.io supports API integrations for data enrichment and custom workflows. Unlike many competitors, Apollo.io focuses on a subscription-based model that offers various pricing tiers, catering to both small businesses and large enterprises. The company's goal is to optimize sales strategies and increase revenue for its clients while ensuring data privacy and security through compliance with industry standards.

Company Stage

Series D

Total Funding

$244.3M

Headquarters

San Francisco, California

Founded

2015

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Apollo.io ranked 125 on the 2024 Deloitte Technology Fast 500 with 954% growth.
  • The company raised $250 million, reaching a valuation of $1.6 billion.
  • Apollo.io's multi-channel outreach aligns with rising sales engagement trends.

What critics are saying

  • Rapid growth may strain Apollo.io's operational capabilities and customer service.
  • New executive hires could lead to strategic shifts misaligned with customer expectations.
  • Emerging competitors like Zitadel may challenge Apollo.io's market position.

What makes Apollo.io unique

  • Apollo.io offers verified contact data for over 210 million B2B contacts.
  • The platform integrates sales intelligence with engagement tools in one unified solution.
  • Apollo.io's compliance with ISO, SOC 2, and GDPR ensures high data security standards.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Financial Planning

INACTIVE