Full-Time

Ad Operations Associate

Posted on 9/20/2024

Roku

Roku

1,001-5,000 employees

Streaming devices and content distribution platform

Consumer Software
Consumer Goods
Entertainment

Compensation Overview

$77k - $117kAnnually

Junior, Mid

New York, NY, USA

Category
General Marketing
Growth & Marketing
Requirements
  • 2+ years of experience in digital ad operations or QA at a publisher, an ad tech company, ad agency, or ad network, though familiarity with OTT advertising would be a plus
  • Analytical, project management, deadline-driven, and process-oriented personality
  • Experience in display and video advertising with a premium publisher or agency
  • Experience with IAB VAST
  • Experience with GAM
  • Worked on Direct IO and Programmatic campaigns
Responsibilities
  • Use 3rd party tools to ensure creatives running in our ad servers comply with our ad specifications
  • Schedule direct-sold and programmatic campaigns in Roku’s 1st party OMS and 3rd party ad servers
  • Validate and track Nielsen Digital Ad Ratings data to ensure we are serving ads to the correct audience
  • Generate aggregated reporting to allow Senior Ad Ops Associates and Account Managers to make strategic campaign optimization decisions
  • Delegate work to outsource trafficking team and ensure excellence in execution
  • Contribute to strategic projects that will help drive revenue growth for Roku

Roku operates in the streaming television market, providing a variety of products such as Roku-branded TVs, streaming players, and audio equipment. Their products are powered by a specialized operating system that enhances the home theater experience. Roku also creates exclusive content through Roku Originals, which is available on The Roku Channel, a free streaming service that reaches around 80 million households. Unlike many competitors, Roku's business model combines hardware sales with advertising revenue and content distribution, allowing them to generate income from both product sales and ad-supported streaming services. The company's goal is to deliver an accessible and enjoyable streaming experience to consumers.

Company Stage

IPO

Total Funding

$241M

Headquarters

San Jose, California

Founded

2002

Growth & Insights
Headcount

6 month growth

2%

1 year growth

8%

2 year growth

-4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Integration with The Trade Desk boosts advertising revenue through targeted ad-buying options.
  • New QLED TV models in the UK expand Roku's European market presence.
  • Seasonal programming on The Roku Channel increases viewership and ad revenue potential.

What critics are saying

  • Dolby lawsuit poses legal and financial challenges for Roku.
  • Intense competition from Amazon Fire TV and Apple TV threatens market share.
  • Supply chain issues could disrupt hardware production and distribution.

What makes Roku unique

  • Roku's proprietary OS offers a seamless and user-friendly streaming experience.
  • Roku Originals provide exclusive content, enhancing The Roku Channel's appeal.
  • Roku's diverse product range includes TVs, streaming players, and audio equipment.

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Benefits

Unlimited vacation days

Medical, wellness, and financial benefits

Free snacks and access to fitness center at headquarters

INACTIVE