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Full-Time

Junior Brand Marketing Manager

Zenless Zone Zero

Posted on 7/10/2024

HoYoverse

HoYoverse

1,001-5,000 employees

Creates immersive games and digital content

Consumer Software
Entertainment
Gaming

Compensation Overview

$66k - $95kAnnually

+ Company Bonuses + Sign-on Bonuses + Relocation Package

Junior

Montreal, WI, USA + 1 more

More locations: Santa Monica, CA, USA

Remote team across North American time zones. Flexible working options available: remote, in-office, or hybrid. Offices located in downtown Montreal and downtown Santa Monica.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 2 years of experience in gaming industry
  • Wide network in vendors and key partners
  • Stay informed about the forefront content of brands
  • Good data analysis ability
  • Enthusiasm in anime is preferred
Responsibilities
  • Engage in local marketing of games
  • Promote brand awareness and acquire users through marketing campaigns
  • Plan and monitor marketing campaigns
  • Explore new collaboration opportunities with partners and vendors

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This model keeps players engaged and encourages spending. Besides gaming, HoYoverse also produces animations, comics, music, and merchandise related to its games, which helps build brand loyalty and create additional revenue. The company stands out in the competitive gaming market by focusing on high-quality content and continuous investment in new technologies, aiming to provide the best possible experiences for its global audience.

Company Stage

N/A

Total Funding

N/A

Headquarters

null, Indonesia

Founded

2022

Simplify Jobs

Simplify's Take

What believers are saying

  • HoYoverse's strong reputation in the gaming community and commitment to innovation ensure a dynamic and engaging work environment.
  • The company's successful game titles like Genshin Impact and Honkai Star Rail provide a stable revenue base and opportunities for creative projects.
  • Collaborations with brands like iBUYPOWER and HYTE highlight the potential for cross-industry partnerships and new market opportunities.

What critics are saying

  • The highly competitive gaming market requires constant innovation to maintain player interest and market share.
  • Reliance on in-game purchases for revenue can be risky if player spending habits change or regulatory environments shift.

What makes HoYoverse unique

  • HoYoverse excels in creating immersive virtual worlds with rich storytelling and stunning visuals, setting it apart from many competitors in the gaming industry.
  • Their free-to-play model with in-game purchases has proven highly lucrative, encouraging continuous player engagement and spending.
  • The company's expansion into animations, comics, music, novels, and merchandise based on its game concepts diversifies its revenue streams and strengthens brand loyalty.

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