Full-Time

Art Director

Confirmed live in the last 24 hours

goop

goop

501-1,000 employees

Wellness and lifestyle brand offering products

Consumer Software
Healthcare
Consumer Goods

Compensation Overview

$120k - $165kAnnually

Senior, Expert

Santa Monica, CA, USA

Hybrid work policy requires in-office presence on Tuesdays and Thursdays, and Mondays for those within a 15-mile radius.

Category
Graphic Design
Illustration
Art, Graphics & Animation
Required Skills
Adobe Creative Suite
Graphic Design
Requirements
  • Bachelor's degree in Graphic Design, Visual Arts, or a related field (or equivalent experience).
  • 7-10+ years’ experience in a design related role with experience working with fashion/beauty brands.
  • Proficiency in Adobe Creative Suite or similar design software.
  • Strong portfolio showcasing a range of design projects across various platforms and mediums.
  • In-depth on-set photoshoot experience.
  • Excellent communication skills, highly organized and meticulous attention to detail.
  • Ability to work efficiently in a fast-paced environment, managing multiple projects and deadlines simultaneously.
Responsibilities
  • Responsible for delivering on-set art direction for asset deliverables.
  • Lead photoshoots, ensuring a consistent visual identity and brand message.
  • Collaborate with the production team to develop model casting and crew of photographers and stylists, selecting for shoots as needed.
  • Create shot lists for campaigns, taking into consideration the needs across various channels and platforms.
  • Participate in post-production responsibilities including retouching and overseeing the delivery of assets to teams.
  • Ensure that images are of the highest quality and that deadlines are consistently met within the established budget.
  • Provide leadership to the Graphic Design team to create visually distinctive and brand-elevating assets across all channels.
  • Collaborate with cross-functional partners to ensure best in class business practices.

Goop operates in the wellness and lifestyle market, focusing on health, beauty, and luxury living. The brand offers a variety of products, including skincare, fashion items, wellness supplements, and curated travel experiences, primarily targeting affluent women interested in holistic health. Goop combines e-commerce with content marketing, selling its own products alongside those from other high-end brands, while also generating revenue through advertising and sponsored content on its platform. This approach allows Goop to drive traffic to its online store through engaging articles and guides. The company distinguishes itself from competitors by positioning itself as a thought leader in the wellness industry, often sparking discussions with its unconventional health advice and luxury lifestyle recommendations. Goop's goal is to cater to health-conscious consumers who are willing to invest in premium products and experiences to enhance their well-being.

Company Stage

Series C

Total Funding

$68.1M

Headquarters

Santa Monica, California

Founded

2008

Growth & Insights
Headcount

6 month growth

23%

1 year growth

87%

2 year growth

114%
Simplify Jobs

Simplify's Take

What believers are saying

  • Ruggable collaboration expands Goop's reach into the lucrative home decor market.
  • Summertone Bronzing Gel taps into the growing self-tanning product demand.
  • Partnership with NBPure enhances Goop's wellness supplement offerings, boosting potential sales.

What critics are saying

  • Trademark lawsuit from Good Clean Love poses legal and brand confusion challenges.
  • Increased competition from brands like Purely Elizabeth may overshadow Goop's market presence.
  • Controversial product launches risk potential backlash and reputational damage.

What makes goop unique

  • Goop combines e-commerce with content marketing for a unique lifestyle brand experience.
  • Founded by Gwyneth Paltrow, Goop leverages celebrity influence for brand credibility.
  • Goop offers exclusive collaborations and products, enhancing its luxury lifestyle appeal.

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