Full-Time

Art Director

Posted on 11/20/2024

goop

goop

501-1,000 employees

Wellness and lifestyle brand offering products

Consumer Software
Healthcare
Consumer Goods

Compensation Overview

$120k - $165kAnnually

Senior

Santa Monica, CA, USA

Hybrid work policy requires in-office presence on Tuesdays and Thursdays, and Mondays for those within a 15-mile radius.

Category
Graphic Design
Illustration
Art, Graphics & Animation
Required Skills
Adobe Creative Suite
Graphic Design
Requirements
  • Bachelor's degree in Graphic Design, Visual Arts, or a related field (or equivalent experience).
  • 7-10+ years’ experience in a design related role with experience working with fashion/beauty brands.
  • Proficiency in Adobe Creative Suite or similar design software.
  • Strong portfolio showcasing a range of design projects across various platforms and mediums.
  • In-depth on-set photoshoot experience.
  • Excellent communication skills, highly organized and meticulous attention to detail.
  • Ability to work efficiently in a fast-paced environment, managing multiple projects and deadlines simultaneously.
Responsibilities
  • Responsible for delivering on-set art direction for asset deliverables.
  • Lead photoshoots, ensuring a consistent visual identity and brand message.
  • Collaborate with the production team to develop model casting and crew of photographers and stylists, selecting for shoots as needed.
  • Create shot lists for campaigns, taking into consideration the needs across various channels and platforms.
  • Participate in post-production responsibilities including retouching and overseeing the delivery of assets to teams.
  • Ensure that images are of the highest quality and that deadlines are consistently met within the established budget.
  • Provide leadership to the Graphic Design team to create visually distinctive and brand-elevating assets across all channels.
  • Collaborate with cross-functional partners to ensure best in class business practices.

Goop is a wellness and lifestyle brand that offers a variety of products and services, including skincare, fashion, wellness supplements, and curated travel experiences, primarily targeting affluent women. The company combines e-commerce with content marketing, selling its own products and those from other high-end brands while generating revenue through advertising and sponsored content. Goop sets itself apart by positioning as a thought leader in the wellness industry, often sparking discussions with its unconventional health advice. The goal is to cater to health-conscious consumers willing to invest in premium products and experiences to enhance their well-being.

Company Stage

N/A

Total Funding

$68.1M

Headquarters

Santa Monica, California

Founded

2008

Growth & Insights
Headcount

6 month growth

24%

1 year growth

84%

2 year growth

103%
Simplify Jobs

Simplify's Take

What believers are saying

  • Goop's strong brand recognition and celebrity endorsement by Gwyneth Paltrow provide significant marketing advantages and consumer trust.
  • The company's diverse product range, from skincare to curated travel experiences, offers multiple revenue streams and growth opportunities.
  • Goop's ability to spark conversations and controversies keeps it in the public eye, driving traffic and potential sales.

What critics are saying

  • Goop's controversial health advice and luxury lifestyle recommendations can lead to legal challenges, as evidenced by the recent lawsuit from Good Clean Love.
  • The niche focus on affluent women may limit market expansion and alienate potential broader audiences.

What makes goop unique

  • Goop uniquely combines e-commerce with content marketing, leveraging its platform to drive product sales through engaging and often controversial wellness content.
  • The brand's focus on affluent women interested in holistic health and luxury living sets it apart from more general wellness brands.
  • Goop's collaborations with high-end brands and celebrities, such as the recent partnership with Ruggable, enhance its luxury appeal and market positioning.

Help us improve and share your feedback! Did you find this helpful?