Director of Creator Growth & Creative Strategy
Bidbus
Director of Creator Growth & Creative Strategy
Bidbus
AI-powered consumer-to-dealer online car auctions
Location: Irvine, CA (Onsite)
Compensation: $110,000–$190,000 base salary, performance bonus, equity for strong candidates, and comprehensive benefits.
Think you're a great fit? We'd love to see your work.
Please send your resume, along with cover letter (explaining how you built past creator growth engines) to [email protected] subject line: (Director of Creator Growth & Creative Strategy). Also please include your target salary requirement, and your current city of residence.
Bidbus is reinventing how people sell their cars.
Instead of negotiating with a single dealership, sellers list their vehicle on Bidbus and compete in a live auction where multiple licensed dealerships bid in real time. By creating a transparent marketplace, we're shifting pricing power back to consumers.
With over $18M raised, Bidbus is well-capitalized and scaling rapidly across multiple markets. As we expand nationally, we're building a brand that people genuinely enjoy talking about—not just another automotive marketplace.
We're looking for a Director of Creator Growth & Creative Strategy to build Bidbus's creator growth engine from the ground up.
This is not a traditional influencer marketing role. You'll define our creator strategy, develop breakthrough campaign concepts, and build partnerships with creators—from micro influencers to top-tier talent—to make creator-led growth a major customer acquisition channel.
You'll work directly with the CEO and collaborate closely with Growth, Product, Design, and Performance Marketing.
Build Bidbus's creator and influencer growth strategy from 0→1.
Develop original campaign concepts, creative angles, and storytelling frameworks.
Identify and partner with the right creators across YouTube, TikTok, Instagram, and emerging platforms.
Build scalable influencer, ambassador, affiliate, and long-term creator programs.
Lead campaigns from strategy through execution with internal teams, agencies, and creators.
Measure awareness, traffic, qualified seller leads, listings, and customer acquisition.
Repurpose high-performing creator content for paid channels when appropriate.
Over time, build and lead the creator growth function.
7+ years of experience in creator marketing, influencer marketing, creative strategy, brand, or growth.
Proven experience developing creator or influencer programs for a consumer company.
Strong creative instincts and a portfolio of standout creator campaigns.
Deep understanding of creator platforms, audiences, and partnership models.
Ability to connect creative ideas with measurable business outcomes.
Strategic thinker who is highly hands-on and comfortable building from zero.
Bonus Points
Marketplace, consumer tech, automotive, mobility, fintech, or DTC experience.
Experience building a creator function from scratch.
Experience with ambassador, affiliate, referral, or community programs.
Experience managing agencies or creator operations support.
You'll have the opportunity to define how an entire category uses creators to drive growth.
Rather than inheriting an existing influencer program, you'll build the strategy, campaigns, partnerships, and operating system from the beginning.
Bidbus runs an AI-native online marketplace that lets consumers list used cars and sell to dealerships through a two-hour online auction with a large pool of verified dealers. An AI assistant guides listings, sellers can set a minimum reserve, and Bidbus facilitates the entire workflow from pre-auction to post-delivery without taking ownership of the cars. The platform emphasizes access to privately owned, well-maintained vehicles with lower mileage than typical auction inventory, giving dealers higher-quality sourcing and sellers a chance at better prices than traditional trades. The goal is to expand beyond California into new markets like Arizona and Nevada, improve AI capabilities, and grow the dealer network to optimize vehicle sourcing and selling outcomes.
Explore more opportunities at Bidbus