Forterro

Pan-European ERP provider for mid-market manufacturers

Senior Field Marketing

Growth MarketingUpdated on Nov 13

Full-timeLyon, FranceNo salary listed

About the Job

Requirements

A degree in Marketing, CRM, Sales, or an equivalent qualification is required.
At least 8 years of marketing experience, with a strong focus on digital marketing and preferably in the software industry.
Strong analytical skills and a structured, self-driven approach to work.
Excellent communication skills and a high level of customer and team orientation.
Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, and Pipedrive.
Familiarity with Google Suite tools, including Analytics and Search Console.
Fluency in written and spoken English and French.
Willingness to travel as required.

Responsibilities

Develop and implement scalable, efficient, measurable growth marketing plans aligned with regional business objectives, in close collaboration with the sales team.
Design and execute multichannel marketing campaigns to drive new customer acquisition and pipeline generation.
Own the demand generation funnel and create relevant buyer journeys that deliver measurable business value through key performance indicators and optimize conversion rates.
Regularly analyze and evaluate campaign performance, using data to make informed decisions and continuously improve results.
Manage the NSS budget and allocate resources effectively to maximize return on investment.
Collaborate with Content Marketing, Digital, and business development representative teams, as well as external agencies, while aligning with search engine optimization and search engine advertising colleagues to maintain a coherent overall strategy.
Align marketing initiatives with sales goals and ensure smooth lead handover and follow-up processes.
Translate data insights from across the acquisition funnel into impactful, measurable initiatives.
Monitor industry trends, the competitive landscape, and customer insights to identify new opportunities and adapt strategies.
Define and execute measurable growth initiatives focused on acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France.

Desired Qualifications

Prior management experience is ideal.
Experience in the software industry is preferred.
Knowledge of an additional European language is a plus.

We are looking for a strategic and hands-on Demand Gen Lead, passionate about data-driven marketing, thriving in a collaborative environment, and looking to make a measurable impact by shaping growth strategy in one of our most dynamic markets. Strong understanding of the full revenue engine, including how marketing, BDR, and sales contribute to pipeline quality and velocity. This role is responsible for defining and executing measurable growth initiatives focused on acquiring and retaining customers for Forterro’s Windows & Doors Portfolio in France.

Develop and implement scalable, efficient, and measurable growth marketing plans aligned with regional business objectives in close collaboration with the sales team.
Design and execute multi-channel marketing campaigns to drive new customer acquisition and pipeline generation.
Own the demand generation funnel, creating relevant buyer journeys to deliver measurable business value (KPI-driven) and optimize conversion rates.
Analyze and evaluate campaign performance regularly, leveraging data to make informed decisions and continuously improve results.
Manage the NSS budget, ensuring effective allocation of resources to maximize ROI.
Collaborate closely with internal teams (Content Marketing, Digital, BDRs) and external agencies, while maintaining alignment with SEO/SEA colleagues for overall strategy coherence.
Work with the sales team to align marketing initiatives with sales goals and ensure smooth lead handover and follow-up processes.
Translating data insights from across the acquisition funnel into impactful, measurable initiatives.
Monitor industry trends, competitive landscape, and customer insights to identify new opportunities and adapt strategies accordingly.

Degree in Marketing, CRM, Sales, or equivalent qualification.
Minimum 8 years of experience in marketing, with a strong focus on digital marketing and preferably within the software industry.
Strong analytical skills and a structured, self-driven approach to work.
Excellent communication skills with a high level of customer and team orientation.
Experience with CRM systems and marketing automation tools such as Pardot, Salesforce, Pipedrive and familiarity with Google Suite (Analytics, Search Console, etc.).
Fluent English and French (written and spoken), any other European language is a plus.
Ideally, prior management experience.
Willingness to travel as required.

About the Company

Forterro

Pan-European ERP provider for mid-market manufacturers

Forterro provides ERP software for industrial mid-market manufacturers across Europe. It grows by owning a portfolio of local and vertical ERP brands, each keeping its identity while benefiting from Forterro’s shared resources and cloud options. Revenue comes from software licenses, subscriptions and maintenance, and the group has expanded with Fortee, a cloud ERP for small manufacturers. Its goal is to help European industrial manufacturers manage operations and supply chains through practical, scalable ERP that combines local expertise with centralized support and ongoing product development.

Company size: 501-1,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $33.6M
Headquarters: London, United Kingdom
Founded: 2012

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