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Publicis Groupe

Runs advertising and digital transformation services

Analyst – Search

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timePlano, TX, USA$50.1k - $63.2k /yrIn-person

About the Job

Requirements

  • A search-related internship or 1–2 years of relevant industry experience is preferred.
  • A solid educational foundation in critical thinking, quantitative analysis, and effective writing is needed.
  • Ability to collaborate in teams and solve problems independently is required.
  • Experience managing competing priorities and meeting deadlines in a fast-paced environment is required.
  • Proficiency in Microsoft Office Suite, particularly advanced Excel, is required; familiarity with data visualization tools and search engine marketing platforms is beneficial.
  • Strong attention to detail and commitment to high-quality work are required.
  • Aptitude for learning to use Large Language Models and Python or other programming languages to improve campaign strategies, content generation, and marketing workflows is required.
  • Adaptability and eagerness to learn AI-driven tools and analytics platforms are required.

Responsibilities

  • Continuously learn about the evolving Paid Search landscape and best practices through internal training programs.
  • Assist in developing and optimizing campaign components, including keywords, ad copy, landing pages, and account structure, using AI-driven tools and analytics.
  • Support the Search Manager and Senior Search Manager in managing budgets to meet performance goals and maintaining account oversight.
  • Coordinate daily campaign operations, including trafficking, testing, optimization, and troubleshooting, using data-driven decision-making.
  • Orchestrate teams of AI agents for daily search campaign operations and routine task execution.
  • Cultivate relationships with publisher partners, including Google, Bing, and emerging platforms, and follow industry trends and innovations.
  • Manage monthly media spend accounting for accuracy and accountability.
  • Compile and analyze performance data from multiple sources to produce reports for internal stakeholders and clients.
  • Identify opportunities for improvement and risks in large datasets, and contribute strategic recommendations through detailed analyses.
  • Prepare routine and ad-hoc reports with clear, actionable insights for clients and internal teams.
  • Participate in quality assurance under a RACI framework, guided by Search Strategists and Search Supervisors.
  • Explore new strategies and tools and contribute perspectives to team discussions.

Desired Qualifications

  • A BA/BS in Marketing, Business, Data Analytics, or a related field is preferred.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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