Integrated Marketing Manager

Position Overview

The Integrated Marketing Manager leads integrated B2B marketing initiatives that strengthen Blue Acorn iCi’s market presence, support lead generation, and connect marketing activity to sales opportunities and revenue. The role coordinates corporate events, partner campaigns, digital marketing, and cross-functional programs across the company’s ecosystem.

This role partners with Sales, Adobe, Infosys, and Infosys Aster stakeholders to execute go-to-market campaigns, oversee Pardot and Salesforce marketing activities, manage social and internal communications, and evaluate performance. Success requires proactive ownership, strong program management, attention to detail, and clear communication across teams.

Location: Remote - United States

Key Responsibilities

Corporate Events & Tradeshows

• Coordinate corporate events and tradeshows, including go-to-market strategy, account mapping, client outreach, on-site details, and logistics.
• Recommend, develop, and implement event marketing plans to generate revenue and create engaging experiences.
• Collaborate with Infosys/Infosys Aster corporate, vertical, sales, and marketing leaders and support Adobe partner marketing.
• Lead marketing for one-to-one engagements, one-to-many events, and large sponsorships.

Integrated Marketing & Sales Campaigns

• Develop joint marketing and sales campaigns aligned with Adobe and Infosys priorities.
• Identify marketing opportunities and gaps, create initiatives that influence sales metrics, and collaborate with Sales to anticipate needs.
• Support digital campaigns, including automated Salesforce campaigns, and create content such as blog posts and sales materials.

Partner Marketing & Go-to-Market

• Develop and maintain relationships with technology partners through co-marketing, regular meetings, and business planning.
• Support joint events, activations, and strategic positioning within the digital experience (DX) ecosystem.
• Help articulate the Blue Acorn iCi and Infosys Aster brands within the parent company and Adobe partner ecosystem.

Pardot, Salesforce & Marketing Governance

• Manage Pardot-supported email campaigns, newsletters, custom forms, campaign tracking, and lead uploads.
• Connect Pardot marketing efforts to Salesforce metrics to track investment, engagement, opportunities, and ROI.
• Support Salesforce/Account Engagement marketing administration, dashboards, campaign building, reporting, and email marketing.
• Analyze campaign performance to identify strengths, gaps, and opportunities for improvement.

Social Media Management

• Own Blue Acorn iCi social media strategy, including planning, scheduling, analysis, and reporting.
• Manage LinkedIn campaigns covering events, new solutions, internal awareness, and content releases.

Internal Marketing & Communications

• Build awareness of company insights, solutions, initiatives, and offerings with Infosys digital experience audiences.
• Support Adobe partner newsletters, regional and quarterly Infosys newsletters, client newsletters, and one-off communication campaigns.

Website, Advertising & Digital Marketing

• Help publish, update, and report on the corporate website.
• Develop, manage, and optimize advertising campaigns on LinkedIn and Google; evaluate additional advertising platforms and programs.

Required Skills & Experience

B2B Marketing & Campaign Execution

• 4–6 years of B2B marketing experience.
• Strong experience with Pardot and Salesforce.
• Experience managing both large-scale events, including industry tradeshows, and smaller client gatherings.
• Ability to coordinate marketing campaigns and initiatives across departments and with sales and partner stakeholders.

Communication, Analytics & Program Management

• Strong attention to detail and ability to interpret data and communicate marketing trends and results.
• Excellent written and verbal communication, interpersonal skills, ethics, and cultural awareness.
• Strong multitasking and program management skills.
• Self-motivated, proactive, and able to communicate assertively and professionally.

Preferred Skills & Experience

• B2B marketing experience within technology, consulting, SaaS, digital services, or partner ecosystems.
• Bachelor’s degree, preferably in marketing, communications, or a related field.
• Experience in the B2B services industry, preferably SaaS or technology.
• Experience with Salesforce reporting and administration.

Role Expectations

• Drive integrated campaigns and event initiatives with a proactive, detail-oriented approach; coordinate stakeholders across Sales, Marketing, Adobe, and Infosys; and use performance data to refine marketing activity and support lead generation and revenue outcomes.
• Maintain clear communication, manage competing priorities, and ensure consistent execution across marketing channels.

Compensation
The base salary range for this position is $95,000 - $125,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.

Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

***For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.

Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: [email protected].

California applicants: Please click here for CCPA disclosures.