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Enpal

Residential solar leasing with energy ecosystem

Head of Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeMilan, Metropolitan City of Milan, Italy€53k - €63k /yrIn-person

About the Job

Requirements

  • Fluency in Italian and English.
  • At least 7 years of marketing experience, with a strong performance marketing, acquisition, or growth component.
  • Established experience managing and developing teams, ideally for at least 2–3 years.
  • Proven experience managing significant budgets, defining marketing strategies, and achieving growth targets.
  • Ability to connect marketing metrics to lead quality, conversions, revenue, and financial outcomes.
  • Familiarity with major digital advertising platforms, including Google Ads and Meta, and ability to challenge strategy and execution without necessarily managing platforms daily.
  • Familiarity with analytics and tracking tools such as GA4 and GTM, CRM systems, and attribution and measurement principles.
  • Leadership, strategic thinking, and prioritization skills in complex, fast-paced environments.
  • Ability to work autonomously and communicate effectively with senior stakeholders, including Sales, Finance, and headquarters.
  • Regular use of AI tools for analysis, creative work, automation, and productivity, and ability to identify and implement practical AI use cases within a team.

Responsibilities

  • Own acquisition and growth targets for the Italian market, balancing volume, quality, and cost.
  • Define the marketing strategy for Italy in line with business objectives and translate it into executable priorities, plans, and roadmaps.
  • Manage an annual budget of €X million, including planning, forecasting, allocation, and return on investment.
  • Define and monitor end-to-end key performance indicators, linking performance marketing, the commercial funnel, and business results.
  • Present results, trade-offs, risks, and action plans to the management team.
  • Lead, develop, and evaluate a seven-person team; set clear objectives and accountability, and support career growth.
  • Evolve the team's structure, capabilities, processes, and operating model according to business priorities.
  • Build a culture of experimentation, feedback, ownership, and continuous learning.
  • Manage hiring and talent development, responding promptly to skills or performance gaps.
  • Define the paid acquisition strategy across Google Ads, Meta, and other relevant channels.
  • Guide ongoing optimization of campaigns, budget allocation, creative assets, audiences, and funnels.
  • Challenge the team's performance strategy without requiring daily hands-on management of every platform.
  • Oversee tracking, attribution, and measurement across GA4, GTM, and CRM; align with Sales and Finance on definitions, targets, and financial interpretation of performance.
  • Guide analysis of customer acquisition cost, cost per lead, conversion funnels, lead quality, return on ad spend and payback, cohorts, and impact on revenue and contribution margin.
  • Oversee CRM and email marketing strategy and key lifecycle marketing levers.
  • Ensure the quality, speed, and effectiveness of creative production, supporting structured testing and learning.
  • Ensure consistent tone of voice and messaging throughout the customer journey.
  • Oversee SEO strategy and organic growth initiatives.
  • Guide brand discoverability across traditional and generative search engines, including relevant generative engine optimization and large language model visibility practices.
  • Ensure brand consistency across channels and touchpoints.
  • Oversee competitive positioning, value proposition, and messaging for the Italian market, translating market insights into concrete decisions.
  • Select and manage tools, platforms, agencies, and external partners that support the team.
  • Identify and implement practical AI use cases to improve analysis, creative work, automation, execution speed, and team productivity.
  • Assess new technologies based on their actual impact on effectiveness, efficiency, and scalability.
  • Work with B2B and external Partnerships teams on shared initiatives.
  • Serve as the marketing point of contact for internal stakeholders and coordinate effectively with headquarters.

About the Company

Enpal

Residential solar leasing with energy ecosystem

Enpal provides residential renewable energy solutions in Germany, offering solar energy systems and a connected home energy ecosystem. Its model originally used a solar PV subscription that covers installation, maintenance, insurance, and repairs for a fixed monthly fee, and it now also offers direct purchase and financing options; its packages include PV panels, battery storage, EV charging, and heat pumps connected by the Enpal.One smart energy management system. The company differentiates itself with an all-in-one, hands-off approach that covers equipment, installation, and ongoing maintenance under a flexible subscription, plus digital platforms like Enpal.pro for installers and a Virtual Power Plant for energy trading. Its goal is to make solar energy affordable and convenient for homeowners, helping families decarbonize and increase energy independence.

Company size
1,001-5,000
Company stage
N/A
Total funding
$6.5B
Headquarters
Berlin, Germany
Founded
2017

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