Head of Marketing
ALL770k/yr+ Variable bonus
Senior, Expert
Milan, Metropolitan City of Milan, Italy
In Person
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- Fluency in Italian and English.
- At least 7 years of marketing experience, with a strong focus on performance marketing, acquisition, or growth.
- Demonstrated experience managing and developing teams, ideally for at least 2–3 years.
- Proven experience managing significant budgets, defining marketing strategies, and achieving growth targets.
- Ability to connect marketing metrics to lead quality, conversions, revenue, and economic results.
- Familiarity with major digital advertising platforms, including Google Ads and Meta, and ability to challenge strategy and execution without necessarily managing platforms daily.
- Familiarity with analytics and tracking tools, including GA4 and GTM, as well as CRM and attribution and measurement concepts.
- Strong leadership, strategic thinking, and prioritization skills in complex, fast-paced environments.
- Ability to work independently and communicate effectively with senior stakeholders, including Sales, Finance, and headquarters.
- Strong AI fluency, including regular use of AI tools for analysis, creativity, automation, and productivity, and the ability to identify and implement concrete team use cases.
Responsibilities
- Own acquisition and growth objectives for the Italian market while balancing volume, quality, and cost.
- Define the marketing strategy for Italy and translate it into executable priorities, plans, and roadmaps.
- Manage an annual budget, including planning, forecasting, allocation, and return on investment.
- Define and monitor end-to-end key performance indicators, connecting marketing performance, the commercial funnel, and business results.
- Present results, trade-offs, risks, and action plans to the management team.
- Lead, develop, and evaluate a seven-person team by defining objectives, accountability, and growth paths.
- Evolve the team structure, capabilities, processes, and operating model according to business priorities.
- Build a culture of experimentation, feedback, ownership, and continuous learning.
- Manage hiring and talent development, addressing skill or performance gaps quickly.
- Define the paid acquisition strategy across Google Ads, Meta, and other relevant channels.
- Lead continuous optimization of campaigns, budget allocation, creative assets, audiences, and funnels.
- Challenge the team on key performance levers without requiring daily operational management of every platform.
- Supervise tracking, attribution, and measurement across GA4, GTM, and CRM, aligning definitions, targets, and economic performance interpretation with Sales and Finance.
- Guide analysis and investment decisions involving CAC, CPL, conversion funnels, lead quality, ROAS, payback, cohorts, revenue, and contribution margin.
- Supervise CRM, email marketing, and lifecycle marketing strategies.
- Ensure the quality, speed, and effectiveness of creative production through structured testing and learning.
- Ensure consistency of tone of voice and messaging throughout the customer journey.
- Supervise SEO and organic growth initiatives.
- Oversee brand discoverability across traditional and generative search engines, including relevant GEO and LLM visibility practices.
- Ensure brand consistency across all channels and touchpoints.
- Oversee competitive positioning, proposition, and messaging for the Italian market, translating market insights into concrete decisions.
- Select and manage tools, platforms, agencies, and external partners supporting the team.
- Identify and implement concrete AI use cases to improve analysis, creativity, automation, execution speed, and team productivity.
- Evaluate new technologies based on their real impact on effectiveness, efficiency, and scalability.
- Work with B2B and external Partnerships teams on shared initiatives.
- Serve as the marketing point of reference for internal stakeholders and coordinate effectively with headquarters.
About the company
Enpal provides residential renewable energy solutions in Germany, offering solar PV, battery storage, EV charging, and heat pumps through an all-in-one model that started as a solar subscription and now includes direct purchase and financing. Its products are connected via Enpal.One, a smart energy management system that optimizes household energy use, while Enpal handles consultation, system design, installation by its own technicians, and grid connection. The differentiator is the end-to-end, flexible subscription plus a growing digital ecosystem, including Enpal.pro for installers and a Virtual Power Plant for energy trading. The goal is to speed up the switch to clean energy, lower barriers to solar adoption, and help households achieve energy independence.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
$6.5B
Headquarters
Berlin, Germany
Founded
2017
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Simplify's Take
What believers are saying
- April 2025 funding backed heat pumps, smart metering, Enpal.pro, and VPP rollout.
- October 2025 M&G facility added €700 million for residential solar and heating loans.
- Enpal reported record revenue months in February and March 2025 after sector consolidation.
What critics are saying
- July 2026 Enpal closed Hamburg and cut about 85 sales and distribution jobs.
- Enpal depends on securitization markets; a funding freeze blocks new customer installations.
- A heat-pump or VPP execution failure would strand Enpal’s platform pivot before 2027.
What makes Enpal unique
- Enpal.One+ links batteries, smart meters, and tariffs into one household energy stack.
- Enpal.pro gives installers financing, planning, and logistics, reducing competitor dependence.
- Enpal’s 2025 M&G warehouse made solar and heating financing equity-light and scalable.
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Benefits
- Professional Development Budget