Product Marketing Manager
Updated on 4/11/2024
WalkMe

1,001-5,000 employees

Digital adoption platform
Company Overview
WalkMe wants to fundamentally transform the productivity of humanity by harnessing the power of technology.
Data & Analytics

Company Stage

N/A

Total Funding

$579.5M

Founded

2011

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-11%

2 year growth

-14%
Locations
Raleigh, NC, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Requirements
  • 5-8 years of experience in product marketing, preferably within SaaS companies with a product-led-growth (PLG) motion
  • Proven track record in developing and executing successful marketing campaigns that drive user retention and expansion
  • Strong analytical skills with the ability to derive actionable insights from data
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
  • Curiosity, creativity, and a passion for innovation
Responsibilities
  • Drive product adoption and growth across WalkMe's customer base
  • Utilize deep analytical skills to understand customer usage behaviors and identify patterns that drive retention across different customer segments
  • Collaborate closely with customer success, product, and marketing teams to design customer-first user journeys and activation programs
  • Develop a comprehensive understanding of WalkMe's product offerings and effectively communicate its value proposition to customers
  • Execute successful marketing campaigns that promote user adoption and engagement