RemoteRemote role with travel as client needs require.
Growth & MarketingProduct Marketing
About the job
Requirements
A PhD, Doctor of Pharmacy, or Doctor of Medicine degree is required.
At least 7 years of direct content development experience in advertising, marketing communications, or medical communications is required.
Substantial experience leading at least four of the following activities is required: advertising campaigns, pharmaceutical product launches, promotional education activities, disease education campaigns, promotional medical or marketing initiatives, digital and interactive programs, advisory boards, and key clinical expert identification and development.
Specific industry or therapeutic expertise is required.
The role requires proficiency in Microsoft Office applications, including Word, PowerPoint, Excel, and Outlook.
The role requires the ability to travel as client needs require.
The role requires availability for extra or nontraditional hours as client needs require.
Responsibilities
Provide scientific and strategic direction for pharmaceutical advertising and promotional activities across assigned therapeutic areas and products.
Partner with Account Services, Creative Services, Editorial Services, Project Management, and clients to develop branded and unbranded promotional communications for healthcare professional and patient audiences.
Represent Medical Services at internal functions requiring scientific input and support strategy and scientific or medical components of new-business development.
Represent the company at client meetings requiring medical expertise for planning or acquisition of future projects.
Interact with clients, faculty, key clinical experts, and patients in support of pharmaceutical advertising and promotional initiatives.
Ensure adherence to internal workflow and deliverable-development processes.
Assist with implementing and delivering tactics according to established timelines and budgets.
Partner with Project Management to anticipate resourcing needs and establish plans for upcoming work.
Maintain current knowledge of industry developments and medical scientific information across relevant therapeutic areas, products, and competitors, and communicate it to internal and external client teams as appropriate.
Ensure the professional development and training of assigned Medical Services personnel, including recruitment, mentorship, and retention.
Lead medical contributions and communications for client and product content development across clients and new-business initiatives.
Conceptualize initiatives supporting promotional and product strategy while maintaining scientific integrity.
Take responsibility for tactical communication activities for assigned therapeutic areas and products.
Oversee and directly develop clinical content for print and digital advertising campaigns, disease-state and branded presentations, advisory boards, speaker programs, webcasts, videos, websites, and other multimedia initiatives.
Communicate complex medical and scientific concepts clearly and appropriately for the audience.
Ensure the scientific integrity, accuracy, and clinical relevance of materials.
Support project development across multiple brands.
Review, analyze, and interpret current product literature to support promotional claims.
Interpret and apply clinical data and use clinical expertise to benchmark client products against competitor products.
Assume final responsibility for the relevance, technical accuracy, audience appropriateness, storytelling, and strategy of assigned project content.
Present and defend content and strategy to client review committees, then apply feedback while preserving the material’s integrity and purpose.
Generate strategically sound project ideas and maintain a proactive approach to initiatives for existing and prospective clients.
Direct and support internal and external Medical Directors and Medical Writers on assigned projects.
Work with Account Services and Project Management to develop logical and attainable project timelines.
Attend professional meetings and congresses to remain current on therapeutic-area and competitive-landscape information.
Attend and facilitate advisory board meetings with clinical experts and synthesize discussions into actionable strategy and tactics.
Support healthcare professional and patient interviews for market research by addressing medical issues that clarify attitudes and behaviors.
Represent Synchrony at internal functions requiring expert input and support medical strategy, annual planning, and new-business development.
Support Creative Strategy in developing medical education events and activities such as educational webinars, symposia, and videos.
Build relationships across functional departments and foster collaboration to develop innovative solutions for client needs.
Establish and maintain relationships with clients and clinical experts and build client confidence.
Collaborate with senior management and internal and external personnel across disciplines on communication strategies for new business and existing work.
Communicate and collaborate with clinical experts on programs through relationship building, advocacy development, and scientific expertise.
Oversee and manage priorities and workflow to ensure high-quality project execution within timelines and budgets.
Provide direction and developmental support to direct reports, assign challenging work, and empower team members.
Manage outcomes, resolve conflicts, and support effective people management.
Job Description
The VP, Medical Services provides scientific and strategic direction for all pharmaceutical advertising/promotional activities for assigned therapeutic areas and products and partners with the Account Services, Creative Services, Editorial Services, and Project Management departments and clients to develop branded and unbranded promotional communications for healthcare professional (HCP) and patient audiences. The VP, Medical Services participates as a department representative at internal functions requiring scientific input, participates in strategy and scientific/medical components of new-business development activities, represents the company at client meetings at which medical expertise is needed for the planning or acquisition of future projects, and interacts with clients, faculty, key clinical experts, and patients in support of pharmaceutical advertising/promotional initiatives. Though functional leadership, the VP, Medical Services ensures the professional development of assigned Medical Services personnel, including employee recruitment, mentorship, and retention. VP, Medical Services also performs all duties and responsibilities of the Medical Director role, as needed (e.g., for assigned accounts).
Job Duties
Leadership
Ensure adherence to all internal processes and procedures with regard to workflow and development of deliverables
Take a proactive approach to problem-solving to assist in implementation and delivery of tactics according to predetermined timelines and budgets
Partner with Project Management to anticipate resourcing needs and establish a plan to ensure all upcoming work is appropriately resourced.
Maintain up-to-date knowledge of industry developments as well as medical scientific information across relevant therapeutic areas, products, and competitors through monitoring of relevant literature and news feeds; communicate to the internal client teams and potentially external client teams
Ensure the professional development and training of assigned Medical Services personnel, including employee recruitment, mentorship, and retention
Work with internal team members to ensure they are striving toward meeting company goals and objectives and adhering to corporate values
Medical Services
Lead medical contributions and communications related to client and product content development across all clients and new business initiatives
Conceptualize innovative initiatives to support promotional and product strategy while maintaining scientific integrity
Take responsibility for tactical communication activities for all assigned therapeutic areas and products
Oversee and directly develop clinical content, including hands-on writing and annotation of content, for print and digital advertising campaigns, disease state and branded presentations, advisory boards, speaker programs, webcasts, videos, websites, and other multimedia initiatives
Effectively communicate complex medical and scientific concepts in a clear, engaging, audience-appropriate manner
Ensure scientific integrity, accuracy, and clinical relevance of all materials
Support projects toward development across multiple brands
Review, analyze, and interpret current product literature and leverage information to support promotional claims
Interpret and apply clinical data; use clinical expertise to benchmark client versus competitor products
Assume final responsibility for content of assigned projects, including relevance, technical accuracy, audience appropriateness, storytelling, and strategy
Present and appropriately defend content and strategy to client review committees for approval and apply resulting comments while maintaining the integrity and purpose of the material
Generate strategically sound project ideas and maintain a proactive approach on initiatives for existing and prospective clients
Direct and support internal and external Medical Directors and Medical Writers on assigned projects
Work in conjunction with Account Services and Project Management to develop logical and attainable timelines for project completion
Attend professional meetings and congresses to remain abreast of the most up-to-date therapeutic area and competitive landscape information
Attend and facilitate advisory board meetings with clinical experts; note, synthesize, and interpret discussions for conversion into actionable strategy and tactics
Work with Account Services in conducting healthcare professional and patient interviews as part of market research and augment dialogue by delving into medical issues to more clearly define attitudes and behaviors
Internal and External Relationships
Work with and support Medical Strategy to represent Synchrony at internal functions requiring expert input and support strategy and scientific/medical components of annual planning and new-business development initiatives
Work with and support Creative Strategy to develop and support medical education events and activities (e.g., educational webinars, symposia, videos)
Be a positive force for enhancing the work culture, consensus-building, and internal communications
Build effective working relationships with internal team members across functional departments
Foster and develop collaboration among departments, internal groups, and individuals to ensure innovative and collaborative solutions to client needs
Establish, foster, enrich, and maintain strong relationships with clients and clinical experts; inspire client confidence
Collaborate with senior management and internal and external personnel from all disciplines regarding communication strategies for new business opportunities and existing work
Communicate and collaborate with clinical experts on programs to meet strategic objectives through relationship building, advocacy development, and use of scientific expertise
Key Competencies
High level of integrity, ethics, confidentiality, and accountability
Sound strategic and analytical thinking, planning, prioritization, and execution skills
Well-developed professional communication skills, including written and interpersonal
Exceptional organizational skills with adeptness at multitasking
Ability to coordinate and execute multiple tasks in a fast-paced environment to serve many therapeutic teams and meet project goals
Flexibility and adaptability to change; ability to work under time constraints
Effective attention to detail and high degree of scientific and medical accuracy
Effective cross-functional leadership skills
Ability to oversee and manage priorities and workflow to ensure high-quality project execution according to project timelines and budgets
Ability to provide direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
Well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
Ability to manage outcomes to win-win resolution
Ability to identify key issues and to creatively and strategically overcome challenges or obstacles
Ability to interact effectively in a team environment
Proficiency in Microsoft Office applications (Word, PowerPoint, Excel, Outlook)
Strong presentation and persuasion skills
o Develops a clear point of view and tell a meaningful story
o Demonstrates effectiveness in a variety of settings and group sizes with clients, peers, subordinates, and management
o Confidently expresses both data/facts and more controversial topics
o Commands attention and can manage group dynamics
Qualifications
Requirements
PhD, PharmD, or MD
Minimum of 7 years in direct content development role in some combination of advertising, marketing communications, and medical communications with substantial experience leading at least 4 of the following activities: advertising campaigns, pharmaceutical product launches, promotional education activities, disease education campaigns, promotional medical/marketing initiatives, digital and interactive programs, advisory boards, key clinical expert identification and development
Specific industry or therapeutic expertise
Working Conditions
Ability to travel as client needs require
Ability to commit to extra and/or nontraditional hours as client needs require
Additional Information
All your information will be kept confidential according to EEO guidelines.