Full-Time
Director – Marketing
Confirmed live in the last 24 hours
Big Health
51-200 employees
Digital health solutions for mental health care
Compensation Overview
$185k - $215kAnnually
Senior, Expert
Remote in USA
- Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
- Proven experience (at least 7+ years) of marketing experience with a track record of successful marketing strategy development and execution. Experience within the healthcare or wellness space is highly preferred
- Demonstrated leadership and at least 3 years of prior team management experience
- Strong analytical skills and experience with marketing analytics and tools
- Creative thinking and problem-solving abilities.
- Proficiency in digital marketing platforms and technologies.
- Innovative mindset with a passion for staying ahead of marketing trends.
- Ability to work in a fast-paced, dynamic environment.
- Strong project management skills and attention to detail.
- Customer-centric approach with a focus on delivering value.
- Manage and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear objectives, provide regular feedback, and conduct performance evaluations.
- Collaborate with internal departments, such as sales, product development, and client success, to ensure alignment and support for marketing initiatives.
- Execute comprehensive marketing strategies that align with the company’s business objectives.
- Manage the marketing budget, ensuring cost-effective and efficient allocation of resources.
- Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, events, and traditional media.
- Monitor campaign performance and adjust strategies as necessary to achieve optimal results.
- Oversee the development and positioning of the company’s brand, ensuring consistent messaging across all channels.
- Lead brand initiatives to strengthen brand recognition and loyalty.
- Oversee Product Marketing team and work with them to: Collaborate with product development teams to create go-to-market strategies for new product launches and releases.
- Drive the design, development, and execution of sales and client success enablement materials, including sales decks, one-pagers, whitepapers, and videos as needed.
- Develop and implement CRM strategies to enhance customer engagement and retention.
- Oversee campaign brief development for seasonal campaign, client/product launches and intake requests as needed.
- Utilize data analytics to gain insights into customer behavior and preferences, tailoring marketing efforts accordingly.
- Partner with Analytics to track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness of marketing efforts.
- Use data-driven insights to make informed decisions and optimize marketing strategies.
Big Health provides digital solutions aimed at addressing mental health challenges such as insomnia, anxiety, and depression. Their main products, Daylight and Sleepio, offer personalized support for individuals and adolescents, while Spark Direct focuses on improving emotional well-being in practical settings. The company also runs a medication assessment program that emphasizes non-drug treatment options, which can be quickly integrated into health plans. Big Health distinguishes itself from competitors through its strong commitment to evidence-based practices, supported by over 90 peer-reviewed studies and numerous randomized controlled trials. The goal of Big Health is to make effective mental health care accessible to individuals through partnerships with employers and health plans.
Company Stage
Series C
Total Funding
$125.5M
Headquarters
San Francisco, California
Founded
2010
6 month growth
↑ 1%1 year growth
↓ -16%2 year growth
↓ -19%
Simplify's Take
What believers are saying
- Partnership with Grow Therapy enhances platform with integrated provider network.
- Acquisition of Limbix expands offerings to adolescent mental health market.
- Inclusion in Evernorth Digital Health Formulary increases accessibility to solutions.
What critics are saying
- Increased competition from platforms like Headspace Health and Calm.
- Potential challenges in integrating acquired companies like Limbix.
- Risk of regulatory scrutiny as digital therapeutics become more prevalent.
What makes Big Health unique
- Big Health offers non-drug, evidence-based digital therapeutics for mental health issues.
- The company has over 90 peer-reviewed publications supporting its treatment efficacy.
- Big Health's products, like Sleepio and Daylight, are clinically validated for insomnia and anxiety.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health care - We provide 100% employee coverage for medical, vision, and dental. Plus, free access to Sleepio for poor sleep, Daylight for worry and anxiety, and additional mental health benefits.
Time off - We take balance seriously. Employees get 20 days of PTO plus eight holidays, a year-end week off, and Flex Fridays. Employees also receive 10 days of paid sick leave per year.
Professional development - Employees receive a $1k USD or £800 stipend — plus five paid days off — for professional development, plus a stipend for their work-from-home setup.
Retirement savings - US Employees are eligible to participate in a 401(k) program with company match, and UK employees receive a pension program with NEST.
Team building - Apart, but never alone. We host an annual Summit in-person at our SF HQ (virtual when needed), and regular social events to keep bonds strong.
Family - Employees are eligible for parental leave on day one. Dependents are eligible for 50% coverage on our medical, vision and dental plans, plus access to Sleepio and Daylight.