Salary Range: 185000 to 215000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities

• Team Leadership & Cross Functional Collaboration:
• Manage and mentor the marketing team, fostering a collaborative and innovative work environment. Set clear objectives, provide regular feedback, and conduct performance evaluations.
• Collaborate with internal departments, such as sales, product development, and client success, to ensure alignment and support for marketing initiatives.
• Strategic Planning:
• Execute comprehensive marketing strategies that align with the company’s business objectives.
• Manage the marketing budget, ensuring cost-effective and efficient allocation of resources.
• Campaign Management:
• Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, events, and traditional media.
• Monitor campaign performance and adjust strategies as necessary to achieve optimal results.
• Brand Management:
• Oversee the development and positioning of the company’s brand, ensuring consistent messaging across all channels.
• Lead brand initiatives to strengthen brand recognition and loyalty.
• Product Marketing: 
• Oversee Product Marketing team and work with them to:
• Collaborate with product development teams to create go-to-market strategies for new product launches and releases.
• Drive the design, development, and execution of sales and client success enablement materials, including sales decks, one-pagers, whitepapers, and videos as needed. 
• Customer Relationship Management (CRM):
• Develop and implement CRM strategies to enhance customer engagement and retention. 
• Oversee campaign brief development for seasonal campaign, client/product launches and intake requests as needed.
• Utilize data analytics to gain insights into customer behavior and preferences, tailoring marketing efforts accordingly.
• Performance Analysis:
• Partner with Analytics to track, analyze, and report on key marketing metrics and KPIs to measure the effectiveness of marketing efforts.
• Use data-driven insights to make informed decisions and optimize marketing strategies

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Proven experience (at least 7+ years) of marketing experience with a track record of successful marketing strategy development and execution. Experience within the healthcare or wellness space is highly preferred
• Demonstrated leadership and at least 3 years of prior team management experience
• Strong analytical skills and experience with marketing analytics and tools
• Creative thinking and problem-solving abilities.
• Proficiency in digital marketing platforms and technologies.
• Innovative mindset with a passion for staying ahead of marketing trends.
• Ability to work in a fast-paced, dynamic environment.
• Strong project management skills and attention to detail.
• Customer-centric approach with a focus on delivering value.