Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Gretel

Gretel

51-200 employees

Synthetic data platform for AI development

Enterprise Software
Cybersecurity
AI & Machine Learning

Compensation Overview

$165k - $200kAnnually

+ Stock Options

Mid, Senior

San Diego, CA, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Requirements
  • 3+ years of relevant product marketing experience with a developer-focused B2B SaaS product or services built and available in a public cloud
  • Experience leading product releases & launches and marketing Generative AI, machine learning (ML), and/or data tools to technical users and developers, especially co-marketing with cloud-service provider and AI infrastructure partners
  • Experience with product marketing at product-assisted and/or sales-influenced growth companies, especially with enterprise ABM campaigns
  • Excellent written and verbal communication skills for both internal and external audiences, ranging from business to technical
  • Ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously.
  • Occasional travel to staff exhibitor booths and speak at events & conferences
Responsibilities
  • Become a market expert - develop an understanding of synthetic data and developer workflows, how enterprises work with data, and how our products integrate with modern AI tech stacks
  • Serve as a consensus builder between teams to ensure the voice of the customer becomes a critical component of how we scale
  • Collaborate with product management and sales teams to define the go-to-market (GTM) strategy for new product launches and updates
  • Create sales enablement materials, including product guides, sales decks, and battlecards, to empower the sales team to effectively sell technical products
  • Define campaign messaging pillars and develop high-quality campaign content, such as whitepapers, case studies, technical documentation, webinars, and blog posts, that educate enterprise audiences and result in lead generation
  • Collaborate with strategic partners to drive joint marketing initiatives and co-marketing campaigns with large cloud providers and marketplace teams to accelerate co-selling

Gretel provides a synthetic data platform that allows developers to create artificial datasets that resemble real data. This helps developers build and test AI models without risking data privacy. The platform is user-friendly, enabling quick access to synthetic data generation in under five minutes. Gretel's business model is based on application programming interfaces (APIs) that facilitate the generation of anonymized data, allowing businesses to innovate while maintaining privacy. The platform also offers features for validating AI models with quality and privacy scores. Gretel serves a diverse clientele, including developers and enterprises, and is available on the Google Cloud Marketplace. The company generates revenue by offering its platform as a service, where clients pay based on the amount of synthetic data they generate. Overall, Gretel aims to empower developers and enterprises to safely create the data they need for AI projects.

Company Stage

Series B

Total Funding

$63.7M

Headquarters

Palo Alto, California

Founded

2020

Growth & Insights
Headcount

6 month growth

33%

1 year growth

40%

2 year growth

96%
Simplify Jobs

Simplify's Take

What believers are saying

  • Gretel's recent $50 million funding round provides substantial financial backing for further innovation and growth.
  • The launch of new features and datasets, such as the multilingual synthetic financial dataset and Text-to-SQL dataset, demonstrates Gretel's commitment to continuous improvement and addressing market needs.
  • Partnerships with industry giants like AWS and Illumina open up new avenues for market expansion and technological advancements.

What critics are saying

  • The niche focus on synthetic data may limit market size compared to broader AI and data service providers.
  • Rapid technological advancements in AI and data privacy could render Gretel's current offerings obsolete if they fail to keep pace.

What makes Gretel unique

  • Gretel.ai specializes in synthetic data generation, a niche yet crucial area in AI and data privacy, setting it apart from general AI and data service providers.
  • The platform's user-friendly design allows developers to start generating synthetic data in less than five minutes, a significant advantage over more complex solutions.
  • Strategic collaborations with major players like AWS and Illumina enhance Gretel's credibility and reach in the market.

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Benefits

Healthcare

Phone & internet

WFH

Flexible PTO

Home office stipend

401k