How will you contribute?

• Lead the planning, execution, and measurement of integrated marketing campaigns and programs.
• Collaborate with product marketing, content, and demand generation teams to develop program strategies and objectives.
• Oversee the end-to-end campaign process, including audience segmentation, content development, and campaign delivery.
• Manage marketing automation systems (e.g., Marketo) to build, deploy, and track campaigns, ensuring data accuracy and compliance.
• Monitor program performance metrics, analyze results, and provide insights to optimize campaigns for maximum impact.
• Develop and maintain campaign schedules and resources to ensure timely and efficient execution.
• Collaborate with sales teams to ensure alignment between marketing efforts and sales goals.
• Implement nurturing strategies to improve lead quality and conversion rates.
• Provide training and support to marketing teams on campaign execution and technology usage.
• Foster a collaborative and innovative culture within the marketing operations team.
• Other duties as assigned

What will you bring?

• 5+ years of experience in Marketing Operations in a high-growth B2B environment.
• 2+ years of Marketo experience (certification preferred).
• 2+ years of Salesforce experience.
• Bachelor’s degree in a related field or equivalent experience.
• Experience with Microsoft office, particularly Excel.
• Experience in ABM reporting.
• Excellent organizational and prioritization skills.
• Ability to handle multiple tasks accurately and efficiently.
• Must be customer service oriented with strong interpersonal skills.
• Excellent communication skills.
• Ability to communicate at all levels and across the organization.