Nexstar

Owns and operates numerous U.S. stations

Digital Content Producer

News Reporting & Digital JournalismConfirmed live in the last 24 hours

Full-timeBrownsville, TX, USANo salary listedIn-person

About the Job

Requirements

A minimum of two years of experience creating content for digital platforms.
Strong knowledge of Associated Press style, grammar, and journalistic standards.
Understanding of search engine optimization best practices and digital audience engagement strategies.
Familiarity with social media platforms and their role in reporting and driving traffic.
Ability to identify and produce content that performs well on the web.
Ability to set up and conduct interviews with local sources.
Familiarity with obtaining information quickly from public agencies and official contacts.
Ability to publish breaking news online quickly and accurately.
Capacity to produce multiple stories daily across a wide range of topics.
Ability to collaborate effectively in a team environment.
Ability to quickly learn new tools and adapt to changing workflows and priorities.
Ability to thrive in a fast-paced, deadline-driven environment.
Demonstrated ability to consistently meet performance metrics and goals.
Ability to shoot photos and video when needed to support storytelling.
Availability for a flexible schedule, including nights, weekends, and holidays as needed.

Responsibilities

Write, edit, and publish accurate, engaging, and timely digital content in Associated Press style.
Report news quickly and accurately, ensuring all information is verified and up to date.
Craft original content that drives audience engagement.
Develop headlines and optimize content for search and social media performance.
Analyze audience behavior and identify stories that generate traffic and engagement.
Monitor analytics and audience trends to inform content decisions and strategy.
Collaborate with local newsroom staff and regional teams to identify story angles that resonate with the community.
Share reporting responsibilities across markets and topics as needed to support broader coverage.
Work with newsroom leadership to deliver a balanced content mix that meets audience needs.
Build expertise and cultivate sources in key audience interest areas.
Source, verify, and develop stories using contacts, social media, and reliable digital tools.
Use social media platforms for newsgathering and story promotion.
Shoot photos and video as needed to enhance storytelling across platforms.
Upload, edit, and annotate video content for digital platforms and ValleyCentral+ connected television.
Maintain high standards for accuracy, grammar, and journalistic integrity.
Monitor breaking news and update stories in real time as new information becomes available.
Perform other digital and newsroom duties as assigned.

Desired Qualifications

Basic to intermediate proficiency in Adobe products such as Photoshop and Adobe Express.
Experience with connected television or streaming platforms.
Bilingual proficiency in English and Spanish.

Position Summary:

The Digital Content Producer (DCP) is a strong writer and strategic storyteller responsible for creating and optimizing digital content for Valley Central that drives audience engagement and growth across multiple platforms. This role requires sound news judgment, attention to detail, and the ability to make data-informed decisions about content strategy and audience trends.

The DCP produces compelling headlines and web copy that provide value to users while maximizing reach and performance. This individual is expected to source, verify, and build stories using a combination of original reporting, social media, and trusted contacts. The role also supports video and CTV content efforts, including ValleyCentral+, and requires a strong understanding of current digital and social media best practices.

Position Responsibilities

·Write, edit, and publish accurate, engaging, and timely digital content in AP style

·Report news quickly and accurately, ensuring all information is verified and up to date

·Craft compelling, original content that stands out from the competition and drives audience engagement

·Develop strong headlines and optimize content for search and social media performance

·Understand audience behavior and identify the types of stories that generate traffic and engagement

·Monitor analytics and audience trends to inform content decisions and strategy

·Collaborate with local newsroom staff and regional teams to identify story angles that resonate with the community

·Share reporting responsibilities across markets and topics as needed to support broader coverage

·Work closely with newsroom leadership to deliver a balanced content mix that meets audience needs

·Build expertise and cultivate sources in key audience interest areas

·Source, verify, and develop stories using contacts, social media, and reliable digital tools

·Utilize social media platforms for both newsgathering and story promotion

·Shoot photos and video as needed to enhance storytelling across platforms

·Upload, edit, and annotate video content for digital platforms and ValleyCentral+ (CTV)

·Maintain high standards for accuracy, grammar, and journalistic integrity

·Monitor breaking news and update stories in real time as new information becomes available

·Perform other digital and newsroom duties as assigned

Skill/ Experience Requirements

·Minimum two years of experience creating content for digital platforms

·Strong knowledge of AP style, grammar, and journalistic standards

·Understanding of SEO best practices and digital audience engagement strategies

·Familiarity with social media platforms and their role in reporting and driving traffic

·Ability to identify and produce content that performs well on the web

·Comfortable setting up and conducting interviews with local sources

·Familiarity with obtaining information quickly from public agencies and official contacts

·Ability to be fast and first in publishing breaking news online

·Capacity to produce multiple stories daily across a wide range of topics

·Strong collaboration skills; enjoys working in a team environment and communicates effectively

·Self-motivated, competitive, and results-driven mindset

·Ability to quickly learn new tools and adapt to changing workflows and priorities

·Thrives in a fast-paced, deadline-driven environment

·Demonstrated ability to consistently meet performance metrics and goals

·Basic to intermediate proficiency in Adobe products (Photoshop, Express, etc.) is a plus

·Experience with CTV or streaming platforms is a plus

·Ability to shoot photos and video when needed to support storytelling

·Flexible schedule, including availability for nights, weekends, and holidays as needed

·Bilingual in English and Spanish preferred

About the Company

Nexstar

Owns and operates numerous U.S. stations

Nexstar operates the largest portfolio of local TV stations in the United States, owning 197 stations that air in many markets and are affiliated with major networks. It earns revenue from selling advertising time and from retransmission fees paid by cable and satellite providers that carry its signals. Beyond traditional TV, it owns digital media properties and runs NewsNation, as well as The Hill, expanding its reach online. Its goal is to provide broad access to news and entertainment across local markets while growing its digital footprint and maintaining steady revenue from advertising and distribution fees.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Irving, TX
Founded: 1996

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