Full-Time
Apple
10,001+ employees
Designs and sells consumer electronics and software
Compensation Overview
$176.7k - $266.1k/yr
Expert
Culver City, CA, USA
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- 10+ years of relevant marketing experience within the video subscription space with a strong analytical background.
- Experience in launching multi-channel marketing campaigns working with multiple partners and functional teams.
- Experience working in a truly global capacity and have partnered with international teams to drive success.
- Bachelor’s degree required.
- Develop marketing strategy and initiatives that drive consumer awareness, acquisition and engagement of Apple TV video services, with a strong emphasis on Apple TV+ subscription service.
- Design and drive global go-to-market plans, with geo-specific nuance, that integrate business goals, content strategy, product and service features, value propositions and creative approach.
- Driving thought strategy and planning of a dedicated global paid media investment towards TV+ paid plan growth on connected home platforms.
- Coordinate and deliver cross-service opportunities such as Apple TV+ bundles, third-party contingent offers, and other special offerings.
- Accountable for promoting Apple TV video offerings such as third party digital buy/renting using marketing and partnership levers that have a low reliance on advertising investment.
- Responsible for driving and maintaining Apple TV creative and messaging consistency across all consumer-facing channels and platforms.
- Manage a global video marketing budget, allocations, trade-offs, and investment choices against return on business priorities.
- Intense cross-functional effectiveness across a variety of functions such as content development, content marketing, creative, legal, business affairs, analytics, product, and more.
- Strong marketing analytical acumen with ability to both brief in analytical assessments and draw out key insights from results.
- You foster and maintain positive relationship management abilities and demonstrate strong interpersonal communication skills.
- You have strong presentation skills and experience with crafting Keynote presentations for marketing strategy and planning.
- MBA preferred.
Apple Inc. designs, manufactures, and sells a variety of technology products and services, including iPhones, iPads, Mac computers, Apple Watches, and Apple TVs. The company also offers services like the App Store, Apple Music, iCloud, and Apple Pay. Apple's products work together seamlessly, providing users with a cohesive experience across devices. A key aspect of Apple's business model is its focus on integrating hardware and software, which sets it apart from competitors who may not offer the same level of compatibility. Additionally, Apple has introduced financial services like the Apple Card, which rewards users with cash back on purchases, and a trade-in program that encourages device upgrades while promoting sustainability. The company's goal is to continue leading the technology market by delivering high-quality products and services that enhance user experiences and foster customer loyalty.
Company Size
10,001+
Company Stage
IPO
Headquarters
Cupertino, California
Founded
1976
Simplify's Take
What believers are saying
- Apple's investment in US manufacturing strengthens supply chain resilience and engineering capabilities.
- The refreshed C1 modem with mmWave support enhances iPhone connectivity and competitiveness.
- Affordable Vision Pro models broaden market reach and accessibility to advanced technology.
What critics are saying
- Closing the Bristol store may reduce market presence and customer engagement in the UK.
- Affordable Vision Pro models could cannibalize sales of higher-priced versions.
- iPadOS 19 overhaul may alienate users preferring the current interface.
What makes Apple unique
- Apple's integrated hardware and software create a seamless user experience across devices.
- The Apple Card offers unique financial incentives, enhancing customer loyalty.
- Apple's spatial computing innovations provide immersive experiences without physical controllers.
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Benefits
Health Insurance
Dental Insurance
401(k) Retirement Plan
401(k) Company Match
Tuition Reimbursement
Performance Bonus
Relocation Assistance
Employee Stock Purchase Plan
Company News
Apple has confirmed that it will be permanently closing its retail store in the heart of Bristol, England, and there is no replacement in sight.
Apple developing Vision Pro to connect with mac.
Apple allegedly working on a more affordable and lightweight update for Vision Pro and additional features.
Mark Gurman / Bloomberg:Sources: Apple is working on a lighter and cheaper Vision Pro and a Mac-tethered model with ultra-low latency; iPadOS 19 overhaul will make it more like macOSAlso: company prepares more macOS-like features for iPadOS 19.
As part of its educational initiatives, Apple has introduced the "New Silicon Initiative," aimed at preparing students for careers in hardware engineering and silicon chip design.