Full-Time

Apple TV Global Video Marketing Lead

Posted on 12/11/2024

Apple

Apple

10,001+ employees

Designs and sells consumer electronics and software

Compensation Overview

$176.7k - $266.1k/yr

+ Bonus + Commission

Expert

Culver City, CA, USA

Category
Growth Marketing
Growth & Marketing
Requirements
  • 10+ years of relevant marketing experience within the video subscription space with a strong analytical background.
  • Experience in launching multi-channel marketing campaigns working with multiple partners and functional teams.
  • Experience working in a truly global capacity and have partnered with international teams to drive success.
  • Bachelor’s degree required.
Responsibilities
  • Develop marketing strategy and initiatives that drive consumer awareness, acquisition and engagement of Apple TV video services, with a strong emphasis on Apple TV+ subscription service.
  • Design and drive global go-to-market plans, with geo-specific nuance, that integrate business goals, content strategy, product and service features, value propositions and creative approach.
  • Driving thought strategy and planning of a dedicated global paid media investment towards TV+ paid plan growth on connected home platforms.
  • Coordinate and deliver cross-service opportunities such as Apple TV+ bundles, third-party contingent offers, and other special offerings.
  • Accountable for promoting Apple TV video offerings such as third party digital buy/renting using marketing and partnership levers that have a low reliance on advertising investment.
  • Responsible for driving and maintaining Apple TV creative and messaging consistency across all consumer-facing channels and platforms.
  • Manage a global video marketing budget, allocations, trade-offs, and investment choices against return on business priorities.
Desired Qualifications
  • Intense cross-functional effectiveness across a variety of functions such as content development, content marketing, creative, legal, business affairs, analytics, product, and more.
  • Strong marketing analytical acumen with ability to both brief in analytical assessments and draw out key insights from results.
  • You foster and maintain positive relationship management abilities and demonstrate strong interpersonal communication skills.
  • You have strong presentation skills and experience with crafting Keynote presentations for marketing strategy and planning.
  • MBA preferred.

Apple Inc. designs, manufactures, and sells a variety of technology products and services, including iPhones, iPads, Mac computers, Apple Watches, and Apple TVs. The company also offers services like the App Store, Apple Music, iCloud, and Apple Pay. Apple's products work together seamlessly, providing users with a cohesive experience across devices. A key aspect of Apple's strategy is its integrated approach, which combines hardware and software to enhance usability. Unlike many competitors, Apple focuses on creating a strong ecosystem that encourages customer loyalty through services like the Apple Card, which offers cash back on purchases, and a trade-in program that promotes device upgrades and recycling. Apple's goal is to maintain its leadership in the technology market by continuously innovating and providing high-quality products and services that meet the needs of individual consumers, businesses, and educational institutions.

Company Size

10,001+

Company Stage

IPO

Headquarters

Cupertino, California

Founded

1976

Simplify Jobs

Simplify's Take

What believers are saying

  • Apple's AR glasses development could capture market share from competitors like Meta.
  • Expanding the Clean Energy Charging feature aligns with Apple's sustainability goals.
  • The new laptop chip in MacBook Pro signifies ongoing hardware innovation.

What critics are saying

  • Developing AR glasses may lead to high R&D costs without guaranteed success.
  • $250 million investment in Singapore exposes Apple to geopolitical risks.
  • New 'all screen' iPhone design could cause supply chain challenges.

What makes Apple unique

  • Apple's integrated hardware and software create a seamless user experience.
  • The Apple Card enhances customer loyalty with up to 3% Daily Cash back.
  • Apple's trade-in program supports sustainability and incentivizes device upgrades.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Performance Bonus

Relocation Assistance

Employee Stock Purchase Plan

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