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Full-Time

Director – Marketing Systems

Posted on 3/20/2024

Docker

Docker

501-1,000 employees

Provides platform for application containerization

Consulting
Enterprise Software

Senior, Expert

Remote

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 9+ years of experience working in Marketing, with a focus upon operations and/or project management, ideally with a B2B or SaaS company
  • Deep knowledge of the modern martech stack
  • Experience with PLG and sales pipeline systems, tooling, and best practices
  • Proficient in process, project management and fostering operational efficiencies: planning, prioritizing, building structure and executing a strategic vision
  • Capable of breaking down a breadth of information into concise, well-structured, and attainable project plans and documents
  • PMP and/or CSM Certification is beneficial
Responsibilities
  • Lead the development and documentation of marketing workflows, managing marketing systems and their data connections, and analyzing performance metrics to track and report on marketing metrics, campaign performance, and marketing-sourced leads across the entire funnel, from lead acquisition through retention
  • Understand the nuance of Product-led growth transitioning to sales-led funnels and leverage this understanding to drive strategic decision-making within the marketing operations function
  • Drive the optimization of lead scoring, lead flow, and distribution methodology to ensure the delivery of quality leads to our Sales teams for qualification, increasing efficiencies and conversion rates
  • Develop sophisticated multi-touch marketing workflows and influence reporting mechanisms to provide actionable insights into campaign effectiveness and ROI
  • Assess, develop, and implement marketing systems (web, email) that scale, and data governance policies, ensuring compliance with GDPR, CCPA, CASL, and other relevant regulations, while proactively addressing potential issues with deliverability, automation, or data quality
  • Collaborate closely with the data, revenue operations, product, and analytics teams to evolve the marketing technology strategy, ensuring alignment with the evolving needs of Marketing and effectively communicating changes to internal partners
  • Define, build, map, and document key campaign processes, proactively identifying gaps and optimizations to enhance current processes and drive continuous improvement initiatives
  • Lead and mentor the Campaign Operations team, fostering a culture of innovation, collaboration, and excellence
  • Utilize expertise in modern martech stack components, including Marketo, integrations to SFDC, Drift, Common Room, intent data and ETL platforms to optimize the marketing technology infrastructure and capabilities to align with the needs of the business

Docker offers a platform for efficient and portable application development through containerization technology, integrating with various development tools and enabling the creation of portable container images to run consistently in any environment.

Company Stage

Series C

Total Funding

$353M

Headquarters

Santa Clara, California

Founded

2013

Growth & Insights
Headcount

6 month growth

12%

1 year growth

30%

2 year growth

93%
INACTIVE