Have 5–8+ years of experience in direct-to-consumer or subscription-style businesses, ideally in health, wellness, or femtech.
Have a strong portfolio showing growth of at least one brand across 2–3 channels, with clear metrics and examples.
Have hands-on experience managing paid media budgets directly, with measurable results on customer acquisition cost, return on ad spend, and conversion rate.
Be comfortable with funnels, customer acquisition cost and lifetime value, creative A/B testing, and analytics.
Have expertise building, launching, and optimizing campaigns in Meta Ads Manager, TikTok Ads, and Google Ads, including audience targeting and retargeting, budget pacing, bid strategy, pixel and conversion tracking setup, and structured creative testing.
Have working knowledge of health and telehealth advertising policies, including restrictions on health claims, sensitive targeting, and prescription-related content, and how to keep campaigns approved and compliant.
Have deep social media and influencer knowledge, including building narratives, community, and collaborations in women's health.
Be comfortable using artificial intelligence tools and content automation, including prompting, quality assurance, and converting raw output into on-brand, high-conversion assets.
Understand women's health tone and stigma, ideally through direct-to-consumer growth or lifecycle marketing experience.
Submit a current resume, brief cover letter, and portfolio or case studies showing brand growth across channels with metrics.
Include availability, current time zone, a 1–2 minute video introduction, and expected compensation range with the application.
Responsibilities
Translate clinical and product strategy into a 90-day content and campaign roadmap across social media, email, and top-of-funnel experiments.
Decide what content goes live, where, and when, and keep the calendar moving.
Operate and improve the in-house automated marketing platform by designing prompts and workflows that keep content on-brand, accurate, and high-converting.
Turn raw, automation-generated output into polished threads, carousels, Reels, TikToks, founder point-of-view posts, and email content.
Maintain quality control so every asset meets brand and compliance standards before publication.
Build narrative, community, and trust in women's health across channels such as Instagram, TikTok, and email.
Manage community engagement through comments, direct messages, live sessions, Q&As, and collaborations with credible creators and clinicians.
Serve as the day-to-day point of contact for influencers and ambassadors.
Define strong partner criteria and build a lightweight partner kit with landing pages, scripts, and guidelines to keep partners on-brand and compliant.
Ensure clinical claims are attributed to the board-certified OB-GYN panel, not an ambassador or the company, and route partners with a history of promoting compounded GLP-1 products for vetting before engagement.
Set up experiments involving hooks, messaging angles, and landing-page variants, and analyze results to determine what to scale or stop.
Own core growth metrics, including funnel performance, customer acquisition cost, lifetime value, and creative A/B testing.
Own paid acquisition across search and social from budget and targeting through creative testing and return on ad spend, alongside organic and owned channels.
Follow brand and regulatory guardrails for public content, coordinating with the founder and counsel as needed.
Desired Qualifications
Experience in health, wellness, or femtech is ideal.
Experience growing a brand across channels such as Instagram, TikTok, and email is a strong fit.
SPHERE HEALTH | Growth and Social Media Lead
Employment Type: Full-Time, Remote
Location: Philippines (PH-based candidates only)
Reports To: CEO, SPHERE HEALTH
Start Date: ASAP
Schedule: 9 am - 6 pm Eastern Timezone
About SPHERE HEALTH
SPHERE HEALTH is a pre-launch, direct-to-consumer women's telehealth platform based in Sunny Isles Beach, Florida. Care is cash-pay and delivered entirely by board-certified OB-GYNs working through a contracted medical group. The platform brings together physician-led virtual care, lab-based health screening, membership, and modern technology in one patient experience across four clinical focus areas: PMOS (formerly PCOS), Weight and Metabolic Health, Endometriosis, and Perimenopause. SPHERE HEALTH is a small, lean team building toward launch, and every hire plays a direct role in shaping what we become.
Role Summary
The Growth and Social Media Lead owns SPHERE HEALTH marketing end to end: the go-to- market narrative, content creation and publishing, our in-house automated marketing platform, influencer relationships, and growth performance. You will translate clinical and product strategy into a content and campaign calendar, run our owned and social channels, and operate the automation we have built in-house to produce and distribute on-brand assets at pace. This role does not access patient information, which is why it can be based in the Philippines. We are looking for a senior operator who can own the entire marketing function from day one: someone who understands content, marketing metrics, paid and organic growth, and how to work credibly with influencers in women's health.
Key Responsibilities
Own the GTM Narrative and Calendar
Translate clinical and product strategy into a 90-day content and campaign roadmap across social, email, and top-of-funnel experiments.
Decide what goes live, where, and when, and keep the calendar moving.
Run the In-House Marketing Engine
Operate and improve our in-house automated marketing platform: design prompts and workflows so content production stays on-brand, accurate, and high-converting.
Turn raw, automation-generated output into polished threads, carousels, Reels, TikToks, founder-POV posts, and email.
Maintain quality control so every asset meets brand and compliance standards before it ships.
Social and Creator Growth
Build narrative, community, and trust in women's health across our channels, for example Instagram, TikTok, and email.
Manage community engagement: comments, DMs, live sessions, Q&As, and collaborations with credible creators and clinicians.
Influencer and Ambassador Coordination
Be the day-to-day point of contact for influencers and ambassadors.
Define what a strong partner looks like for our niche and build a lightweight partner kit (landing pages, scripts, dos and don'ts) so partners stay on-brand and compliant.
Keep clinical claims attributed to the board-certified OB-GYN panel, never to an ambassador or the company, and route any partner with a compounded GLP-1 promotion history for vetting before engagement.
Performance and Experimentation
Set up experiments (hooks, messaging angles, landing-page variants) and read the data to decide what to scale or stop.
Own the core growth metrics: funnel performance, CAC, LTV, and creative A/B testing.
Own paid acquisition across search and social end to end, from budget and targeting to creative testing and return on ad spend, alongside organic and owned channels.
Compliance-Aware Growth
Work within SPHERE HEALTH brand and regulatory guardrails on all public content, coordinating with the founder and counsel where needed.
Who You Are
Background
5-8+ years in DTC or subscription-style businesses, ideally in health, wellness, or femtech.
A strong portfolio growing at least one brand across 2-3 channels (for example IG, TikTok, and email), with clear metrics and examples.
Proven hands-on experience managing paid media budgets directly, not only through agencies, with measurable results on CAC, ROAS, and conversion rate.
Skill Stack
Performance-minded: comfortable with funnels, CAC and LTV, A/B testing creative, and reading analytics.
Ads management expertise: building, launching, and optimizing campaigns in Meta Ads Manager, TikTok Ads, and Google Ads. This includes audience targeting and retargeting, budget pacing, bid strategy, pixel and conversion tracking setup, and structured creative testing to scale winners and cut underperformers.
Working knowledge of platform ad policies for health and telehealth advertising, including restrictions on health claims, sensitive targeting, and prescription-related content, and how to keep campaigns approved and compliant.
Deep social and influencer fluency: knows how to build narrative, community, and collaborations in women's health, not just post pretty content.
Comfortable working with AI tools and content automation: prompting, QA, and turning raw output into on-brand, high-conversion assets.
An ex-DTC growth or lifecycle marketer who genuinely understands women's health tone and stigma.
What We Offer
A founding-team role where you own marketing and directly shape how the brand grows.
Long-term, stable remote engagement with a purpose-driven, physician-led team.
Ownership, autonomy, and the pace of a pre-launch platform with real momentum.
How to Apply
Submit a current resume, a brief cover letter, and a portfolio or case studies showing brand growth across channels with metrics. Include your availability, current time zone, 1-2 minute. video introduction and expected compensation range at [email protected]