Loyalty Campaign Planner

As a member of the C&S Wholesale Grocers family of companies, SpartanNash is a food solutions company that delivers the ingredients for a better life. A distributor, wholesaler and retailer with a global supply chain network, SpartanNash distributes grocery and household goods, including fresh produce and the Our Family® portfolio of products, to locations in all 50 states.

Our braggingly happy team members — ranging from bakery managers to order selectors; from IT developers to vice presidents of finance; from HR Business Partners to export specialists — create braggingly happy customers spanning national accounts, independent and chain grocers, e-commerce retailers, U.S. military commissaries and exchanges, and the Company’s own brick-and-mortar grocery stores, pharmacies and fuel centers.

Ready to contribute to the success of our food solutions company? Apply now!

Location:

850 76th Street S.W. - Byron Center, Michigan 49315

Position Summary:

The Loyalty Campaign Planner is responsible for the end-to-end setup, execution, quality assurance, and optimization of marketing promotional campaigns across multiple customer-facing channels. This role serves as the operational owner of promotional offers, ensuring campaigns are accurately configured, thoroughly tested, and aligned with business objectives across Personalized Offers, Rewards, eCommerce, Retail Media, and other marketing initiatives. The Loyalty Campaign Planner collaborates with cross-functional teams and external partners to deliver a seamless customer experience while driving sales, engagement, retention, and program performance.

Here’s what you’ll do:

• Own the end-to-end setup, configuration, and deployment of loyalty, rewards, personalized, eCommerce, and Retail Media offers across promotional platforms including EME, NCR, ECRS, Inmar and related systems.
• Coordinate promotional execution activities to ensure campaigns are launched accurately, on time, and in accordance with business objectives.
• Develop and execute testing and quality assurance processes to validate offer functionality, discount logic, coupon clipping, and customer experience prior to launch.
• Investigate and resolve campaign, coupon, and customer-reported issues by identifying root causes and implementing corrective actions.
• Review, proof, and validate offer data, targeting files, UPC lists, coupon content, and promotional materials for accuracy and consistency.
• Analyze offer performance and collaborate with partners to optimize offer strategies, improve engagement, and replace underperforming promotions.
• Audit promotional requests and campaign inputs to ensure offers are correctly configured, aligned with objectives, and compliant with operational standards.
• Partner with merchandising, pricing, and marketing teams to minimize offer overlap and improve promotion effectiveness.
• Collaborate with internal and external stakeholders to develop and execute targeted customer, associate, and specialty discount programs that drive sales and loyalty.
• Serve as a cross-functional liaison between Loyalty, eCommerce, Retail Media, Marketing, and Operations teams to support customer lifecycle initiatives and continuous program improvement.

Here’s what you’ll need: 

• Bachelor’s degree in Advertising, Marketing, or related field or equivalent combination of education and experience.
• 3 to 5+ years job experience in Marketing, Advertising, or related area. 
• Passionate about the customer – always looking to understand our customers, what motivates them and drives their behaviors, and then continuously improve the customer experience by solving customer problems.
• Strong attention to detail with demonstrated success managing multiple projects simultaneously.
• Experience working with campaign management platforms, customer data, or promotional systems.
• Effective analytical, problem-solving, and organizational skills.
• Strong communication and cross-functional collaboration abilities.
• Attention to detail and effective planning, organization, prioritization, and project/time management skills to meet deadline driven timelines. 
• General knowledge of marketing strategies and basic analytical skills. 
• Proficient computer skills including Microsoft Office (Excel, Word, and PowerPoint) required. 
• Ability to travel up to 10% based upon department and customer needs. 

Physical Requirements:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to lift and/or move 20 pounds. The associate is frequently required to sit/stand/walk. While performing the duties of this position, the associate is subject to a typical office environment and is rarely exposed to outside weather conditions. The noise level in the work environment is usually low to moderate but may be high in some settings. Travel requirements vary by assignment.

As part of our People First culture, SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

SpartanNash is an Equal Opportunity Employer that invests in Associate development, recognizes and celebrates success, fosters two-way communication, and promotes a sense of belonging. We are committed to providing equal employment opportunities to all individuals, including those with disabilities and Veterans. 

We are not able to sponsor work visas for this position.