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Twinings

Produces and markets blended teas globally

Category Manager

Marketing Generalist & ManagementPosted on Nov 9
Full-timeMelbourne VIC, AustraliaNo salary listedHybrid

About the Job

Requirements

  • A tertiary qualification in business, marketing, commerce, or a related discipline.
  • Experience in category management within an FMCG organisation.
  • Experience using multiple data and insight sources to shape customer or commercial decisions.
  • Experience supporting range reviews, customer planning, and insight-led retailer engagement.
  • Intermediate experience with Excel and PowerPoint.
  • Super-user proficiency with data tools including IRI, Quantium, Coles Synergy, and Unify.
  • Experience working cross-functionally and collaborating with other departments to share insights.
  • Experience developing customer-specific insights that have led to actions or changes to improve performance.
  • In-depth understanding of the Australian grocery landscape and customer dynamics.
  • Understanding of pricing and promotional strategies and outcomes.
  • Knowledge of range and space planning and SKU prioritisation.
  • Ability to build NPD forecasts and assumptions based on market benchmarks.
  • Understanding of relevant brand health metrics.
  • Ability to analyze information and data thoroughly and put plans in place to achieve long-range success.
  • Attention to detail and ability to ensure work outputs are highly accurate.
  • Curiosity and a tendency to seek out information rather than take it at face value.
  • Openness, honesty, and integrity when dealing with data and analytics.
  • Ability to work collaboratively and put team needs ahead of personal needs.
  • Ability to adapt to change and ambiguity and operate in an environment with limited structure and constant change.
  • Drive to excel in own work and profession.
  • Ability to work in a planned and structured manner.

Responsibilities

  • Bring the category vision for Tea to life by translating strategic direction into clear customer, channel, and commercial plans that deliver growth.
  • Use data-led storytelling to build customer partnerships and turn insight into actionable plans and execution.
  • Champion data and insight, embed category thinking into decision-making, and drive a consistent, commercially focused approach across the business.
  • Lead and engage the cross-functional team in developing visually engaging category review decks with strong storytelling.
  • Lead internal team alignment when preparing for retailer reviews.
  • Develop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities, and commercial value.
  • Complete presentation decks on time ahead of scheduled meetings.
  • Partner with customer teams to shape joint business plans, customer strategies, innovation priorities, and activation plans.
  • Respond promptly to retailer questions and follow-up actions.
  • Present the category story to retailers and respond effectively to their on-the-spot queries.
  • Contribute to commercial planning discussions for retailer negotiations and engagements.
  • Lead the ongoing review of Net Revenue Management within the business.
  • Contribute to monthly IBP meetings and provide clear recommendations to the Leadership Team where required.
  • Participate in the annual budgeting process, including developing modelling tools to assist with the planning approach.
  • Build a strong relationship with the Finance Business Partner.
  • Evolve the category planning approach by incorporating learnings each year.
  • Monitor category, brand, customer, and channel performance; identify risks and opportunities early; and recommend changes when performance or market conditions shift.
  • Share key category performance commentary and supporting data with the team as required.
  • Deliver inputs on time for internal meetings, including Commercial Review and Demand Review.
  • Track NPD performance weekly and complete the 13-week post-launch review.
  • Use category data effectively to guide business decision-making and negotiation planning.
  • Contribute to global and local reporting requirements.
  • Identify and assess category-led growth opportunities across established and emerging channels using evidence on consumers, occasions, routes to market, and channel economics.
  • Partner with Sales and Marketing to build the category story, portfolio recommendation, and commercial case for growth across priority channels.
  • Support retailer and partner engagement by articulating the category opportunity, relevant growth drivers, innovation pipeline, and value proposition.

About the Company

Twinings

Produces and markets blended teas globally

Twinings is a global tea company with a 300-year heritage, producing a wide range of tea and beverage brands. It blends and creates teas through masterblending expertise and collaborates to innovate new flavors and products, aiming to energize, refresh, and comfort consumers. The company differentiates itself through its long history, disciplined execution, and international reach, turning ideas into market-ready products and sustaining growth across its brand portfolio. Its goal is to grow a successful international business by expanding its beverage offerings while staying true to its heritage and values.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Andover, MA
Founded
1706

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