Senior Manager - Brand and Advertising

Responsibilities:

Brand Direction and Planning

• Develop the annual brand plan and longer-term roadmap, connecting brand strategy with changes in society and the industry to make AXA relevant and meaningful to customers. Recommend priorities, investment and success measures.
• Adapt Group brand strategy for Hong Kong, share local insights and maintain brand standards.
• Turn business needs and customer insights into communication plans, keeping customer needs at the centre, aligning stakeholders and challenging briefs where needed.
  
  

Campaign Delivery and Results

• Own brand, product launch and business-line campaigns from brief to review, setting direction and resolving delivery issues.
• Partner with Digital Marketing and Social Marketing as one team to connect brand-building and activation through consistent messages and shared goals.
• Use research and campaign results to improve plans and spending, distinguishing long-term brand progress from short-term media returns.
  
  

Team, Budget and Brand Stewardship

• Lead and coach the team, encouraging ideas and supporting growth, setting expectations and giving team members responsibility for delivery.
• Identify opportunities to use AI and new technology to improve team efficiency and ways of working.
• Manage annual and campaign budgets within approved limits, recommending spending changes based on results.
• Follow internal controls, identify brand risks early and work with control functions to address or escalate issues.

Qualifications:

Brand Experience and Strategic Thinking

• 10+ years of relevant experience in marketing/ advertising/ branding
• Translating brand strategy into plans and campaigns
• Judgement on positioning, messaging and creative ideas
• Finance or insurance sector experience

 Ownership and Leadership

• Identifying opportunities, challenging existing approaches and taking initiative, with follow-through on results
• Turning open-ended briefs into plans
• Managing stakeholders, projects and budgets
• Leading and coaching teams to foster team growth

Analysis and Communication

• Turning research and campaign data into actions
• Written and spoken English and Chinese

About AXA Hong Kong and Macau

AXA Hong Kong and Macau is a member of the AXA Group, a leading global insurer with presence in 52 markets and serving 92 million customers worldwide. Our purpose is to act for human progress by protecting what matters.

As one of the most diversified insurers in Hong Kong, we offer integrated solutions across Life, Health and General Insurance. We are the largest General Insurance provider and a major Health and Employee Benefits provider. Our aim is to not only be the insurer to provide comprehensive protection to our customers, but also a holistic partner to the individuals, businesses and community we serve. At the core of our service commitment is continuous product & service innovation and customer experience enrichment, which is achieved through actively listening to our customers’ needs and leveraging and investing in technology and digital transformation.

We embrace our responsibility to be a driving force against climate change and a force for good to create shared value for our community. We are proud to be the first to address the importance of mental health through different products and services and thought leading iconic research. Our overall Sustainability Strategy, with emphasis on climate strategy and biodiversity commitment, is developed based on TCFD recommendations. We are committed to integrating environmental, social and governance factors across our business and strive to contribute to a sustainable future through 3 distinct roles - as an investor, an insurer and an exemplary company.

AXA is an equal opportunity employer. We are committed to promoting Inclusion and Diversity (I&D) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximise their personal potential.

Our people strategies are designed to enhance employee well-being and professional growth, ultimately empowering them to excel within the company.

Click here to learn more about our Benefits (https://www.axa.com.hk/en/benefits), Culture (https://www.axa.com.hk/en/culture-and-values), & Career Development (https://www.axa.com.hk/en/career-development).