Full-Time

Marketing Analytics Visualization Specialist

Posted on 9/4/2025

Carmichael Lynch

Carmichael Lynch

201-500 employees

Brand-building agency aligning culture and business

Compensation Overview

$95k - $105k/yr

Philadelphia, PA, USA + 1 more

More locations: Minneapolis, MN, USA

Hybrid

Local candidates in Minneapolis and Philadelphia are expected to work from the office on Tuesdays and Wednesdays.

Category
Growth & Marketing (1)
Required Skills
SQL
Tableau
Looker
Requirements
  • 5–8 years experience building dashboards in Tableau and Looker
  • Portfolio of Work with examples of data visualization projects, including at least one interactive example (e.g., Tableau Public or similar)
  • Hands-on experience automating reporting and connecting disparate data sources (SQL, APIs, ETL tools, etc.)
  • Strong understanding of marketing and paid media data (media spend, impressions, clicks, conversions, ROAS, etc.)
  • Excellent attention to detail—notice when something looks off and aren’t afraid to dig into data issues
  • Collaborative mindset—comfortable partnering with non-technical and technical teammates to deliver high-quality work under tight deadlines
  • Strong communicator—able to explain complex technical topics to non-technical audiences and help educate clients and team members
  • Self-starter—thrive with autonomy and take pride in building processes and infrastructure that make the whole team better
  • Adaptable and open to change—able to pivot quickly as client needs and priorities shift
Responsibilities
  • Design, build, and maintain advanced dashboards in Tableau, Looker, and other BI tools to visualize paid media, website, and cross-channel performance
  • Automate reporting workflows—connect data sources, develop repeatable processes, and reduce manual effort for the analytics team
  • Partner with media analytics and site analytics leads to understand business questions and translate them into actionable, visual reporting for internal teams and clients
  • Proactively identify opportunities for dashboard improvement—from data quality to visual storytelling and user experience
  • Develop and document standards for dashboard builds, data pipelines, and QA to help the team scale
  • Support troubleshooting and problem-solving when data issues, discrepancies, or technical roadblocks arise
  • Coach and mentor less experienced team members on data visualization best practices
Desired Qualifications
  • Familiarity with Google Big Query and/or Funnel

What Carmichael Lynch does: It brings together the best people from many disciplines to create brand-building, culture-bending, and business-changing work for partners. How its product works: Teams from different specialties collaborate across all stages—from idea to execution—to develop integrated campaigns and branding that align with a partner’s goals, using a collaborative, multi-disciplinary process. How it differs from competitors: It emphasizes assembling diverse, cross-disciplinary teams to produce work that shifts culture and business results, focusing on close collaboration with partners and a holistic, brand-centered approach rather than siloed advertising services. What its goal is: To deliver standout branding and marketing work that strengthens partners’ brands, shapes culture, and drives measurable business impact.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, Minnesota

Founded

1962

Simplify Jobs

Simplify's Take

What believers are saying

  • Tierney merger in 2024 adds Philadelphia office, expanding full-service under IPG.
  • Stacy Janicki promoted to COO, strengthening operations with Aylward's CCO hire.
  • Emily's social team integrates strategy, content, analytics, and influencer marketing.

What critics are saying

  • Subaru shifts budget to Wieden+Kennedy, ending 20-year account in 12-18 months.
  • Xfinity drops Carmichael Lynch for Omnicom agencies in 6-12 months post-IPG shakeup.
  • IPG AI automation cuts 20% of 330 staff in 18-24 months as CPG clients defect.

What makes Carmichael Lynch unique

  • Carmichael Lynch blends traditional brand storytelling with social and experiential channels.
  • Integrated production uses generalists and experts across digital, film, and experiences.
  • Brynna Aylward leads creative vision, sustaining Subaru, Xfinity, and Butterball clients.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Family Planning Benefits

Fertility Treatment Support

Tuition Reimbursement

Professional Development Budget

Hybrid Work Options

Company News

MediaPost
Mar 16th, 2026
Aylward joins Carmichael Lynch as Chief Creative Officer.

Aylward joins Carmichael Lynch as Chief Creative Officer. Brynna Aylward has been named Chief Creative Officer for Carmichael Lynch, based in Minneapolis. Her charge is to sustain its flagship client roster, which includes Subaru, Comcast's Xfinity and Butterball, while attracting top talent to the IPG-owned agency. Previously, she was the first CCO at adam&eveDDB in New York. There, she did brand work for Kroger, Nathan's Famous, JetBlue, Disney and Lipton. Before that, she was executive creative director at GUT Toronto, handling the Tim Hortons, GoodLife Fitness, Gund, Mitsubishi and Microsoft accounts. Earlier in her career, she was an associate creative director at EnergyBBDO. "At a time when many agencies specialize in either traditional brand storytelling or emerging channels, like social and experiential, Carmichael Lynch is uniquely positioned to deliver both - combining iconic brand-building with fully integrated capabilities," Aylward said. She reports to CEO Stacy Janicki. "Some hires fill a role. Others define what's next. Brynna's record of award-winning work, building standout teams and growing creative talent makes her the right leader for this moment in our agency's story," Janicki added. Aylward was ranked as No. 10 executive creative director in the U.S. by the One Show in 2022. Currently based in New York, she will relocate to Minneapolis this spring. Carmichael Lynch merged with Tierney in 2024 to expand its capabilities. Tierney rebranded as CL's Philadelphia office.

Little Black Book
May 17th, 2024
Carmichael Lynch Promotes Stacy Janicki to Chief Operations Officer

Carmichael Lynch promotes Stacy Janicki to chief operations officer.

PR Newswire
Mar 13th, 2024
Carmichael Lynch Expands Full-Service Offering To Philadelphia

MINNEAPOLIS, March 13, 2024 /PRNewswire/ -- Today, Carmichael Lynch announced that Tierney, a leading marketing communications firm in the Mid-Atlantic, will become part of Carmichael Lynch effective May 1, 2024. With the addition of this office, the expanded full-service agency will maintain its headquarters in Minneapolis, along with offices in New York and now Philadelphia. Both agencies are owned by Interpublic Group (NYSE: IPG).In conjunction with this news, Mary Stengel Austen, co-founder and CEO of Tierney, announced that she is stepping down from her role leading Tierney on March 31st, and Tracey Santilli, who Austen appointed President of Tierney in 2022, will continue in that role, reporting to Carmichael Lynch CEO Marcus Fischer.Carmichael Lynch is an internationally recognized leader in creativity, executing stand apart ideas across all channels with award-winning creative and marketing services including Carmichael Lynch Media and Carmichael Lynch Relate public relations. The 62-year-old agency's client list includes top brands such as Subaru, Sherwin-Williams, Hostess Brands, Bush's Beans, Post Consumer Brands, and Saputo."We'd like to thank Mary for her 36 years of building Tierney to where it is today," said Fischer. "And, a big welcome to our new co-workers including Tracey Santilli and the rest of the team. We look forward to expanding our 'Come Together

The Business Journals
Mar 13th, 2024
One of Philadelphia's largest advertising agencies merging with out-of-state firm

Founded in 1989, the agency will undergo a rebrand as part of the merger.

What If Media Group
Feb 23rd, 2022
TurboTax launched You Do Your Thing on Jan 23rd 22'.

TurboTax recently launched a new campaign called “You Do Your Thing,” a fun and engaging message that addresses so many common pandemic scenarios, including many hilarious slices of life that many of What If Media Group will immediately identify with in one way or another.

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