Social Media Manager

Responsibilities

• Perform extensive research on current benchmark trends and audience preferences
• Own and execute a social media strategy to align with business goals
• Set specific objectives and report on ROI and Performance Management of Social Media 
• Manage a social media schedule across 28+ countries, including templated post-types and one-off posts e.g. tradeshows, conferences, and hosted events
• Collaborate closely with executive leadership and marketing leadership team on projects, and needs
• Write and execute social media posts and plans for company Co-Founders to increase awareness and leverage their profiles in line with the company goals
• Work closely with sub-function leaders in Design, Development, Product Marketing, Talent Marketing, and Program Management to deliver social media campaigns in line with company objectives 
• Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
• Monitor Social Media’s impact on SEO and web traffic metrics
• Communicate with followers, respond to queries in a timely manner, and monitor engagement e.g. comments
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools, and applications
• Assist in the creation of digital, video, audio, and copy content
• Perform other related duties as required

Requirements and Skills

• 3+ years of experience as a Social Media Manager in a B2B, Tech or SaaS company
• Experience in creating social media strategies
• Hands-on experience in working with content and design to execute a social media plan on time
• Knowledge of best practices for social media platforms such as LinkedIn, Facebook, Twitter, Instagram, etc.
• Exceptional copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO and Google Analytics
• Knowledge of wider digital marketing 
• Excellent communication skills
• Analytical and multitasking skills
• Able to work well under pressure 
• Excellent attention to detail
• Extremely comfortable working in a dynamic and fast-paced environment 
• Able and willing to work outside of typical working hours to collaborate with senior stakeholders to manage projects across the globe
• Proven ability to work well with senior leaders, including working flexibly, managing urgencies, and receiving feedback
• Familiar with tools such as Hubspot, Salesforce and Social Media specific tools such as Sprout Social
• Experience responding to emergencies and managing company reputation
• BSc degree in English, Communications Marketing or a relevant field, preferred
• Experience as a copywriter or a content role, preferred