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Full-Time

Social Media Manager

UK

Posted on 7/8/2024

Insider

Insider

1,001-5,000 employees

AI-based cross-channel customer experience platform

AI & Machine Learning

Mid, Senior

London, UK

Category
Social Media Design
Social Media Management
Social Media Strategy
Social Media
Required Skills
Communications
Social Media
SEO
Salesforce
Marketing
Google Analytics
Requirements
  • 3+ years of experience as a Social Media Manager in a B2B, Tech or SaaS company
  • Experience in creating social media strategies
  • Hands-on experience in working with content and design to execute a social media plan on time
  • Knowledge of best practices for social media platforms such as LinkedIn, Facebook, Twitter, Instagram, etc.
  • Exceptional copywriting skills
  • Solid knowledge of SEO and Google Analytics
  • Knowledge of wider digital marketing
  • Excellent communication skills
  • Analytical and multitasking skills
  • Able to work well under pressure
  • Excellent attention to detail
  • Extremely comfortable working in a dynamic and fast-paced environment
  • Able and willing to work outside of typical working hours to collaborate with senior stakeholders to manage projects across the globe
  • Proven ability to work well with senior leaders, including working flexibly, managing urgencies, and receiving feedback
  • Familiar with tools such as Hubspot, Salesforce and Social Media specific tools such as Sprout Social
  • Experience responding to emergencies and managing company reputation
  • BSc degree in English, Communications Marketing or a relevant field, preferred
  • Experience as a copywriter or a content role, preferred
Responsibilities
  • Perform extensive research on current benchmark trends and audience preferences
  • Own and execute a social media strategy to align with business goals
  • Set specific objectives and report on ROI and Performance Management of Social Media
  • Manage a social media schedule across 28+ countries, including templated post-types and one-off posts e.g. tradeshows, conferences, and hosted events
  • Collaborate closely with executive leadership and marketing leadership team on projects, and needs
  • Write and execute social media posts and plans for company Co-Founders to increase awareness and leverage their profiles in line with the company goals
  • Work closely with sub-function leaders in Design, Development, Product Marketing, Talent Marketing, and Program Management to deliver social media campaigns in line with company objectives
  • Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
  • Monitor Social Media’s impact on SEO and web traffic metrics
  • Communicate with followers, respond to queries in a timely manner, and monitor engagement e.g. comments
  • Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
  • Suggest and implement new features to develop brand awareness, like promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools, and applications
  • Assist in the creation of digital, video, audio, and copy content
  • Perform other related duties as required

Insider provides an integrated platform for creating personalized, cross-channel customer experiences using AI-driven behavior prediction and omnichannel journey automation. Working here means joining an industry-recognized leader in cross-channel campaign management and personalization engines, with a trusted client base of over 1,200 global businesses. The company's adoption of advanced AI technologies contributes to a forward-thinking environment, making it a compelling place for professionals eager to work on cutting-edge customer engagement solutions.

Company Stage

Series D

Total Funding

$272.7M

Headquarters

New York, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

5%

1 year growth

11%

2 year growth

18%