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Anysphere

Hybrid human-AI coding productivity tool

Integrated Campaigns Manager - Amer

Brand & Creative MarketingPosted on Nov 9
Full-timeSan Francisco, CA, USA

About the Job

Requirements

  • The role requires 3 to 5 years of experience in B2B marketing, demand generation, or marketing operations, including hands-on support for ABM or integrated campaigns for enterprise or technical audiences.
  • The role requires experience writing and executing email nurture campaigns in a marketing automation platform.

Responsibilities

  • Build and run programs for priority accounts and segments.
  • Design and run ABM programs for clusters of strategic accounts grouped by vertical, technology stack, use case, or buying-group pattern, tailoring messaging, content, and offers in partnership with sales, SDRs, and field marketing.
  • Scale effective programs into 1:many plays across broader prospect and customer lists, using intent, enrichment, and ad targeting to reach buying groups without manually creating every touch.
  • Map buying centers within accounts and build multithreaded plays that reach relevant stakeholders.
  • Use account intelligence, intent, and usage signals to develop tailored campaign treatments, including personalized outreach, executive programs, events, direct mail, and sales plays.
  • Shape campaign narratives, messaging, and offers, and write campaign briefs, emails, landing pages, advertisements, and account-specific content.
  • Develop concepts and formats for virtual events, including webinars, workshops, and executive roundtables, and manage production from topic selection and speaker coordination through preparation and follow-up.
  • Brief design and creative partners and maintain consistent storytelling across channels and touchpoints.
  • Create demand generation offers, including meeting makers, direct mail, digital engagement programs, and gifting.
  • Coordinate with sales and SDRs on offer recipients and follow-up, and manage vendors responsible for fulfillment, shipping, and budgets.
  • Track offers from send through meetings and pipeline to identify what to repeat.
  • Develop and improve nurture sequences for prospects and customers, segmented by persona, account tier, and journey stage.
  • Write and edit email copy, analyze performance, and develop content angles and calls to action to improve engagement.
  • Partner with lifecycle and email owners to maintain clean lists, accurate segments, and on-brand communications.
  • Turn campaign plans into finished deliverables, including design briefs, landing pages, emails, advertisements, and sales one-pagers.
  • Own launch checklists and timelines; coordinate with design, web, operations, and sales to deliver campaigns on schedule.
  • Report campaign performance, share learnings with the team and sales, and recommend next steps.

Desired Qualifications

  • Ability to evaluate pipeline metrics and develop creative campaign ideas.
  • Strong writing and storytelling ability, including copy that engages engineering leaders and sound editorial judgment.
  • Understanding of account selection, buying groups, and multithreading in enterprise deals.
  • Ability to organize multiple deliverables and deadlines.
  • Experience working closely with sales and earning sellers’ trust.
  • Preference for ownership, initiative, shipping work, and learning through iteration.
  • Ability to structure and deliver on a loosely defined plan.
  • Interest in AI and developer tools, and regular use of AI in personal workflows.
  • Hands-on experience running webinars, direct mail or meeting-maker programs, and email nurture.
  • Familiarity with Salesforce, marketing automation platforms, webinar platforms, direct mail or gifting platforms, Clay, ABM platforms, or intent platforms; experience using AI coding tools to query data is a bonus.
  • Experience with verticalized or persona-specific go-to-market motions.
  • A portfolio of campaigns with demonstrated results and writing samples.

About the Company

Anysphere

Hybrid human-AI coding productivity tool

Anysphere builds AI-powered software development tools to boost programmer productivity. Its main product, Cursor, is an AI-first code editor that helps engineers write, understand, and modify code with a hybrid human-AI approach, enabling rapid iterations and instant answers to code questions. The company differentiates itself through a highly skilled team and strong in-person collaboration in San Francisco, supporting fast research-to-product cycles. Its goal is to make Cursor the most helpful and delightful code editor, capable of generating large pull requests with ease and reducing bugs.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$5.4B
Headquarters
San Francisco, CA
Founded
2022

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