Full-Time

Growth Marketing Manager

Paid Social

Posted on 8/6/2024

Spot & Tango

Spot & Tango

51-200 employees

Direct-to-consumer fresh dog food delivery

Food & Agriculture
Consumer Goods

Mid

New York, NY, USA

Hybrid position requiring in-office presence in Midtown Manhattan on Monday, Wednesday, and Thursday.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Data Analysis
Requirements
  • 4+ years experience in digital marketing (preferably with Facebook advertising experience), with a heavy analytical emphasis and drive to master paid social performance marketing.
  • A domain ownership mindset and ability to thrive in a fast-paced environment.
  • Strong analytical/critical thinking skills with proven ability to leverage data to identify trends, spot performance opportunities, and tell data-driven stories.
  • Precision and attention to detail (zero-defect analysis, quick spotting of unexpected performance/bugs, ability to troubleshoot marketing tracking systems, etc.).
  • Excellent interpersonal and communication skills – written and verbal.
  • An interest in launching and testing new advertising channels.
  • Knowledge of experimentation and creative optimization.
Responsibilities
  • Lead Spot & Tango’s Paid Social and program, managing the annual budget on Meta (opportunity to take on TikTok) and other marketing channels.
  • Develop and drive an ambitious cross-platform roadmap to maximize customer acquisitions & LTV and optimize acquisition cost (CAC, CPA).
  • Design and implement a short and long-term creative strategy roadmap, which includes industry research, briefing ad concepts, providing feedback to the design team, and reporting on test results.
  • Design and A/B test new optimization strategies, audience segmentation, creative, landing experiences, and other program initiatives.
  • Oversee day-to-day performance of Spot & Tango’s Paid Social program, building processes, tools, and reports to effectively & efficiently manage and accelerate growth.
  • Collaborate with cross-functional teams (Creative, Product, Attribution, Data Science) to understand Paid Social’s role in the broader marketing mix and advocate for the best Paid Social customer journey.
  • Build strategic partnerships with external advertising vendors (e.g. Meta, TikTok, etc.) to test new growth products and advertising tools.
  • Serve as an expert on overall channel performance and strategy.

Spot & Tango provides fresh, high-quality dog food tailored to the specific needs of dogs. Their products are made from premium ingredients, including fresh fruits and vegetables, and are free from artificial additives, preservatives, and fillers. Customers can create personalized meal plans for their dogs by taking an online quiz, which adds convenience and customization to their shopping experience. Spot & Tango operates on a direct-to-consumer model, selling subscription-based meal plans that deliver fresh dog food directly to customers' doors. This approach allows them to offer fresher products while bypassing traditional retail channels. Unlike many competitors, Spot & Tango emphasizes the health benefits of freshly prepared dog food, with recipes formulated by veterinary nutritionists that meet or exceed industry standards. The company's goal is to promote the well-being of dogs by providing nutritious meal options that can help them live longer, healthier lives.

Company Stage

Debt Financing

Total Funding

$57.7M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

3%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Spot & Tango raised $51.75M to expand research and product offerings in 2022.
  • The new facility in Lehigh Valley will create 96 jobs and produce 32 million meals.
  • Increased pet ownership during COVID-19 boosts demand for premium pet food.

What critics are saying

  • Expansion into Lehigh Valley may lead to operational challenges and increased costs.
  • Increased competition from brands like Just Food For Dogs could impact market share.
  • Reliance on subscription model may face challenges if customers seek flexible options.

What makes Spot & Tango unique

  • Spot & Tango offers personalized meal plans tailored to individual dogs' needs.
  • The company uses high-quality, human-grade ingredients in their dog food products.
  • Spot & Tango's direct-to-consumer model ensures fresher products and reduced costs.

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Benefits

Hybrid Work Options

INACTIVE