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Full-Time

Growth Marketing Manager

Paid Social

Confirmed live in the last 24 hours

Spot & Tango

Spot & Tango

51-200 employees

Direct-to-consumer fresh dog food subscriptions

Food & Agriculture

Mid, Senior

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Facebook Ads
Data Science
Marketing
Requirements
  • 4+ years experience in digital marketing (preferably with Facebook advertising experience), with a heavy analytical emphasis and drive to master paid social performance marketing.
  • A domain ownership mindset and ability to thrive in a fast-paced environment.
  • Strong analytical/critical thinking skills with proven ability to leverage data to identify trends, spot performance opportunities, and tell data-driven stories.
  • Precision and attention to detail (zero-defect analysis, quick spotting of unexpected performance/bugs, ability to troubleshoot marketing tracking systems, etc.).
  • Excellent interpersonal and communication skills – written and verbal.
  • An interest in launching and testing new advertising channels.
  • Knowledge of experimentation and creative optimization.
Responsibilities
  • Lead Spot & Tango’s Paid Social and program, managing the annual budget on Meta (opportunity to take on TikTok) and other marketing channels.
  • Develop and drive an ambitious cross-platform roadmap to maximize customer acquisitions & LTV and optimize acquisition cost (CAC, CPA).
  • Design and implement a short and long-term creative strategy roadmap, which includes industry research, briefing ad concepts, providing feedback to the design team, and reporting on test results.
  • Design and A/B test new optimization strategies, audience segmentation, creative, landing experiences, and other program initiatives.
  • Oversee day-to-day performance of Spot & Tango’s Paid Social program, building processes, tools, and reports to effectively & efficiently manage and accelerate growth.
  • Collaborate with cross-functional teams (Creative, Product, Attribution, Data Science) to understand Paid Social’s role in the broader marketing mix and advocate for the best Paid Social customer journey.
  • Build strategic partnerships with external advertising vendors (e.g. Meta, TikTok, etc.) to test new growth products and advertising tools.
  • Serve as an expert on overall channel performance and strategy.

Spot & Tango provides fresh, high-quality dog food tailored to the specific needs of dogs. Their products are made from premium ingredients, including fresh fruits and vegetables, and are free from artificial additives, preservatives, and fillers. Customers can create personalized meal plans for their dogs by taking an online quiz, which adds convenience and customization to their experience. Spot & Tango operates on a direct-to-consumer model, selling subscription-based meal plans that deliver fresh dog food directly to customers' doors. This approach allows them to offer fresher products while bypassing traditional retail channels. Unlike many competitors, Spot & Tango emphasizes the health benefits of freshly prepared dog food, with recipes formulated by veterinary nutritionists that meet or exceed industry standards. The company's goal is to promote the well-being of dogs by providing nutritious meal options that can help them live longer, healthier lives.

Company Stage

Seed

Total Funding

$116.6M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

24%

1 year growth

34%

2 year growth

82%
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Simplify's Take

What believers are saying

  • The recent $51.75M funding round led by Valor Equity Partners provides significant capital for research, development, and product expansion.
  • The new manufacturing facility in Lehigh Valley will create 96 full-time jobs and produce 32 million meals per year, indicating strong growth and operational scaling.
  • Spot & Tango's subscription-based model ensures a steady revenue stream and high customer retention rates.

What critics are saying

  • The premium pricing of their products may limit their market to only affluent pet owners, potentially restricting growth.
  • Expansion into new product lines and recipes could dilute the brand's focus and lead to operational complexities.

What makes Spot & Tango unique

  • Spot & Tango's direct-to-consumer model allows them to offer fresher products at a lower cost by bypassing traditional retail channels.
  • Their personalized meal plans, created through an online quiz, provide a tailored experience that sets them apart from generic pet food brands.
  • The use of high-quality ingredients and formulations by veterinary nutritionists ensures their products meet or exceed AAFCO standards, appealing to health-conscious pet owners.