Local Advertising Sales Manager

• Regional & Multi-Location Businesses (primary focus): Regional operators, service companies with multiple branches, dealer groups, and practice groups that have real marketing budgets and a dedicated decision-maker.
• Franchise Systems: Brand headquarters and their franchisees, where one relationship can open many local markets.
• Local Marketing Partners: Agencies, resellers, and marketing service providers that help us reach small businesses we can't serve efficiently one by one.

• Home & Property Services: HVAC, plumbing, electrical, roofing, pest control, landscaping, cleaning, and moving.
• Health & Wellness: Dental, med spas, clinics, physical therapy, and veterinary care.
• Automotive: Dealer groups, repair and maintenance, and tire chains.
• Legal & Professional Services: Personal injury, family law, and other local professional firms.
• Real Estate & Financial Services: Agents and brokerages, mortgage lenders, insurance agencies, and local banks and credit unions.
• Restaurants, Retail & Entertainment: Restaurants, regional retail chains, local events, and attractions.
• Education: Tutoring, preschools, driving schools, and private schools.

• Vertical Ownership: Own your local vertical end to end — market map, target account list, and go-to-market plan across priority markets (DMAs).
• New Business: Prospect, pitch, and close regional, multi-location, and franchise advertisers through the full sales cycle, from owners and GMs to marketing directors and their agencies.
• Franchise Expansion: Build brand-level relationships and roll programs out across locations and franchisees.
• Channel Development: Source, negotiate, and launch agency, reseller, and other local marketing partnerships that extend our reach to smaller businesses.
• Outcome-Based Selling: Build proposals around what local businesses pay for — calls, leads, booked appointments, and store visits — and prove the return with clear performance reporting.
• Revenue Ownership: Own your quarterly local revenue goal end to end — pipeline, forecast, onboarding, and ongoing account growth, working with account management on retention and expansion.
• Product Partnership: Partner directly with the engineering/product team, bringing field insights back to improve local ad formats, targeting, measurement, lead quality, and pricing.
• Team Enablement: Turn early wins into repeatable vertical pitches, case studies, and sales tools to uplevel team capability.
• Reporting: Report on account health, new-logo pipeline, partner performance, and local revenue to the GM and cross-functional stakeholders.

• 5+ years in digital advertising, media, or SaaS sales or business development, including 3+ years selling to regional, multi-location, franchise, or other local businesses.
• Demonstrated ownership of a revenue goal, with a record of beating quota and closing five- to six-figure annual deals.
• Deep knowledge of at least one local advertising category, such as home and property services, health and wellness, or automotive.
• Experience at a local-focused ad platform, lead-generation marketplace, local media group, or digital agency serving local businesses.
• Fluency in local performance marketing: pay-per-lead and pay-per-call models, local search, cost per lead, cost per call, booked appointments, and ROI.
• Ability to engage both business owners and senior marketing leaders, and to adjust your pitch for each.
• Proficiency with Salesforce or a similar CRM, and disciplined pipeline management and forecasting.
• Track record partnering cross-functionally with engineering/product teams to resolve client performance issues.
• Comfortable building from an early stage — new-business BD and existing-book AM work in the same role, with travel to client meetings and industry events.

• Existing relationships with franchise systems or multi-location brands in a local advertising category.
• Experience launching agency or reseller partner programs.
• Familiarity with call tracking tools (e.g., CallRail, Invoca) and with compliance considerations such as TCPA and category-specific advertising rules.
• Comfort using AI tools to speed up account research, prospecting, and proposals.

• Health, dental, and vision care for you and your family
• Top-tier 401(k) plan with company matching
• Paid time off and paid holidays
• Paid parental leave
• FSA and commuter benefits programs
• Team activity budget

Annual Base Pay Range 105000 - 165000 USD