Full-Time

Senior Manager

Demand Generation

Posted on 6/11/2024

Guideline

Guideline

201-500 employees

Affordable, automated 401(k) and IRA plans

Data & Analytics

Senior

Remote in USA

Required Skills
Sales
Lead Generation
Marketing
Requirements
  • 6-8 years of experience in marketing with a focus on demand generation and digital campaigns
  • 2 years of experience managing a team
  • Excellent project management skills
  • Demonstrated success in developing and executing multi-channel marketing strategies
  • Excellent analytical and quantitative skills
  • Results-oriented with experience in using qualitative and quantitative metrics
Responsibilities
  • Develop and implement strategies to extend brand reach and generate quality leads through cross-channel campaigns
  • Oversee acquisition strategy and execution for direct channels including paid, organic, website, events, and sponsorships
  • Lead cross-functional meetings with Marketing and Sales teams to review successes and opportunities
  • Establish key performance indicators for all demand generation initiatives
  • Build multi-channel campaigns and programs to drive brand awareness and increase inbound customer acquisition
  • Own lead generation activities for mid-market and upmarket buyers
  • Partner with Website and Content/Social teams to optimize landing pages and create content
  • Conduct post-campaign analysis to identify successes and areas for improvement
  • Empower in-house and contract team of functional channel owners

Guideline offers affordable and highly automated 401(k) plans and IRAs for businesses and individuals, featuring seamless payroll integrations and professionally designed investment portfolios that automatically rebalance, leveraging powerful technology.

Company Stage

Series E

Total Funding

$339M

Headquarters

Burlingame, California

Founded

2015

Growth & Insights
Headcount

6 month growth

2%

1 year growth

1%

2 year growth

11%

Benefits

Flexible vacation policy

Company equity

401(k) with matching contributions

100% paid employee insurance coverage

Annual learning & development stipend

Parental leave

Sabbatical after 5 years of employment