CapitaLand

Asset-light global real estate investment manager

Assistant Manager / Executive - Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

ContractSingaporeNo salary listedIn-person

About the Job

Requirements

A degree in Mass Communications, Marketing, or a related field is required.
Preferably, 2–3 years of working experience in a similar capacity.
Creative, resourceful, and interpersonal abilities.
Excellent written and verbal communication skills.
Computer literacy and strong proficiency in Microsoft Office applications, social media, and relevant digital tools.
Ability to work independently and strong organizational skills.
Self-motivation and ability to work under pressure.
Data-driven and results-oriented approach, with ability to meet tight deadlines.
Preparedness to work in a fast-paced and dynamic retail environment.

Responsibilities

Plan, execute, and manage marketing campaigns, assessing access against goals such as return on investment and key performance indicators.
Conduct post-campaign analysis, track budgets, prepare monthly reports for internal analysis, and monitor day-to-day campaigns.
Liaise with internal stakeholders and external agencies to ensure successful project delivery and create awareness of the mall's activities.
Plan and initiate collaborations with tenants and encourage participation in mall programs and CapitaLand initiatives to drive sales.
Manage social media platforms and integrate online activities with offline marketing promotions.
Monitor social channel conversations and use insights to enhance customer experience and CapitaLand Malls' branding.
Maintain and update content across digital and social media platforms.
Market in-mall advertising spaces to generate additional revenue for the mall.
Manage and supervise Digital Services Advocates.

Desired Qualifications

Prior knowledge of AEM and SAP.

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

Responsibilities:

Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
Manage social media platforms and integrate online activities with offline marketing promotions
Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
Housekeep and update content of various digital and social media platforms
Proactively market in-mall advertising spaces to generate additional revenue for the mall
Manage and supervise Digital Services Advocates

Requirements:

Degree in Mass Communications, Marketing, or a related field
Preferably with 2-3 years working experience in a similar capacity
Creative, resourceful, and good interpersonal skills
Excellent written and verbal communications skills
Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
Fast and independent with strong organizational skills
Self-motivated and able to work under pressure
Data-driven, results-oriented and able to meet tight deadlines
Prior knowledge in AEM and SAP will be a plus
Prepared to work in a fast pace and dynamic retail environment

Benefits

Comprehensive medical coverage
Training and development opportunities
Subsidised rates at Ascott serviced residences
Strong advocate of staff volunteerism
Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.

About the Company

CapitaLand

Asset-light global real estate investment manager

CLI is a global real estate investment manager that operates with an asset-light, fee-based model. It earns fees by managing real estate assets and investments for clients, rather than owning and developing properties itself, and uses a diversified platform spanning development, asset management, and lodging with capital recycled through REITs. Unlike many peers, CLI separates the capital-intensive development business from its fee-generating asset-management platform, leveraging its history as Singapore’s national champion to monetize stabilized assets. Its goal is to become a leading global platform for real estate investment management and to unlock value for shareholders by scaling its fee-based business and broadening access to real estate investments.

Company size: 1,001-5,000
Company stage: IPO
Headquarters: Singapore, Singapore
Founded: 2000

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