PSECU
Not-for-profit, member-owned credit union
Marketing Analytics Manager
At least two days on-site per week, or as needed.
About the job
- A bachelor's degree is required, or an equivalent combination of experience and education.
- At least 2 years of experience managing and developing analytics teams is required.
- At least 7 years of experience in data analytics, business intelligence, or a related role is required.
- Lead, coach, and develop a team of analytics professionals supporting marketing and bringing data to life across digital and branch partners.
- Own analytics for campaigns, promotions, membership growth, engagement, channel performance, media return on investment, inactivity, and churn.
- Partner with marketing and digital leaders to define measurement strategies, success metrics, and test design.
- Drive advanced analysis using statistical methods to identify drivers of acquisition, engagement, and attrition.
- Translate data into compelling stories, insights, and recommendations for executives and frontline leaders.
- Design, build, and maintain dashboards that enable self-service insights and performance tracking.
- Ensure data quality, consistency, and clear metric definitions across teams.
- Prioritize and plan work using agile principles, balancing quick wins with long-term analytics capability building.
- Influence decision-making by challenging assumptions and grounding recommendations in data.
- Continuously improve analytics processes, tools, and standards.
About the company
PSECU is a member-owned, not-for-profit credit union serving Pennsylvania residents, families, and students since 1934 through a digital-first banking model. It offers checking and savings accounts, credit cards, auto and personal loans, mortgages, student loans, and investment and insurance products. What sets PSECU apart is its member-first structure, returning profits to account holders as competitive rates and lower fees, backed by 24/7 human support. The goal is to help members achieve more throughout their financial lives.
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Simplify's Take
What believers are saying
- PSECU opened Linglestown August 3, 2026, improving Harrisburg-area convenience and brand visibility.
- CULA leasing expands auto lending into Pennsylvania, with Ohio rollout next.
- Forbes 2026 and Newsweek 2026 recognition strengthens recruiting, retention, and member trust.
What critics are saying
- Closing Cameron Street after opening Linglestown signals branch consolidation, not expansion.
- Collections modernization with AKUVO exposes delinquency pressure and operational drag in 2025.
- Credit unions face NCUA caps; PSECU’s $9 billion balance sheet limits uninsured stickiness.
What makes PSECU unique
- PSECU’s digital-first model pairs with physical branches, including Linglestown opening August 2026.
- Its member-first education stack spans Greenlight, Lehigh University, and scholarships.
- AKUVO and CULA show PSECU monetizing lending infrastructure beyond vanilla deposit banking.
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Benefits
Hybrid Work Options
Remote Work Options
Company News
PSECU again named to Greatest Places to Intern list. on August 28, 2026 PSECU, Pennsylvania's digital-first credit union, has been recognized as one of the 2026 Greatest Places to Intern in PA by the PA Chamber of Business and Industry Foundation, following its placement on last year's inaugural list. Since January 2025, five PSECU interns have moved into fulltime roles spanning human resources, project management, and marketing. Among them, Laura Struble joined PSECU as a Content and Communications Intern and was hired in June as a fulltime Content Writer. During her internship, Struble worked across PSECU's blog, public relations, product communications, website, and SEO efforts, taking on new areas as they arose and steadily growing in each. Earlier this year, Rania Mazouz made a similar move from Project Management Intern to full-time EPMO Project Manager. PSECU currently supports seven interns across the organization. The program pairs interns with managers for one-on-one coaching and gives them access to professional user groups, local conferences, and sessions with senior leaders. PSECU looks for interns who show curiosity, initiative, and a willingness to take on unfamiliar work. The PA Chamber of Business and Industry Foundation's Greatest Places to Intern program recognizes organizations across Pennsylvania that provide high-quality internship experiences focused on experiential learning and workforce development. Interns may join PSECU for a semester, over the summer, or year-round.
PSECU named to Forbes 2026 Best-In-State Credit Unions list. June 23, 2026 PSECU has been named to Forbes' latest list of America's Best-In-State Credit Unions. The annual ranking, now in its ninth year, is developed in partnership with market research firm Statista and is based on an independent survey of approximately 26,000 U.S. consumers and analysis of more than 1.2 million publicly available reviews. PSECU is one of 246 credit unions recognized nationwide and among the top institutions in Pennsylvania. The credit union has now appeared on the Forbes list seven times. Institutions were evaluated across several key areas, including trust, terms and conditions, branch services, digital services, customer service, and financial advice. "Being named one of Forbes' Best-in-State Credit Unions is a meaningful recognition of PSECU's commitment to our members," said George Rudolph, President and CEO of PSECU. "This honor reflects the trust our members place in us and our continued focus on delivering value, investing in innovation, and positioning PSECU for the future." The Forbes designation adds to PSECU's growing list of accolades in 2026, including the Newsweek America's Best Regional Credit Unions list for the third consecutive year and PA Business Central's Top 100 Organizations list for the 10th straight year. The recognition comes as PSECU continues to expand access for members across the commonwealth. The credit union's new Linglestown branch in Harrisburg is expected to open in August, adding to its full-service locations.
Pennsylvania State Employees Credit Union selects CULA vehicle leasing program. Feb 10, 2026, 09:00 ET One of Pennsylvania's largest credit unions brings benefits of vehicle leasing to its 545,000 members SAN DIEGO, Feb. 10, 2026 /PRNewswire-PRWeb/ - Credit Union Leasing of America (CULA), the nation's leading provider of indirect vehicle leasing solutions for credit unions, today announced a partnership with Pennsylvania State Employees Credit Union (PSECU), one of the largest credit unions in Pennsylvania, to offer vehicle leasing to PSECU's more than 545,000 members. Through CULA, PSECU members in Pennsylvania will now have access to the benefits of vehicle leasing, including lower monthly payments, flexible terms, and access to a broad network of participating auto dealers. These benefits will also be available to PSECU members in Ohio as the program is scheduled to expand to its neighboring state in the months to come. "Our partnership with PSECU reflects the growing demand among credit unions for leasing solutions that help members manage the rising costs of vehicle ownership. With the average cost of a new vehicle at $50,326,[1] and the average monthly loan payment at $760,[2] consumers are increasingly seeking more affordable options, and leasing provides just that," said Ken Sopp, President of CULA. According to the latest Cox Automotive Car Buyer Journey Study (January 2026), affordability pressures are reshaping buyer behavior as record-high vehicle prices drive increased interest in leasing. The share of new-vehicle shoppers considering leasing versus buying has reached an all-time high, with consumers saving an average of more than $100 per month on lease payments compared with traditional loan payments.[3] "This partnership with CULA allows us to expand into a new segment of the auto market while continuing to serve our members' evolving financial needs, especially in today's challenging economic environment," said Homer Renteria, Chief Revenue & Lending Officer of PSECU. "And because CULA's analytics-driven program handles the complexities of leasing - from insurance to compliance - we are able to efficiently and easily diversify our portfolio and increase our members' access to more affordable auto financing options - all while meeting targeted yields." A member-owned, not-for-profit, financial cooperative serving individuals and families across Pennsylvania through a digital-first banking model, PSECU has more than $9 billion in assets and over 545,000 members. PSECU is CULA's largest credit union partner in Pennsylvania by both assets and membership, underscoring CULA's continued growth as credit unions seek new ways to address vehicle affordability challenges. "PSECU's member-first culture, and forward-looking approach to auto finance make them an ideal partner as we continue expanding vehicle leasing across key markets. Their commitment to their members is demonstrable in the scale of their business, and we are proud to partner with them," concluded Sopp. CULA currently supports vehicle leasing in 34 states and works with more than 40 credit unions, including nine of the top 10 U.S. credit unions offering vehicle leasing. About Credit Union Leasing of America Credit Union Leasing of America (CULA) has been the leader in indirect vehicle leasing for credit unions for over 35 years. Founded in 1988, CULA provides best-in-class program assistance, analytics reporting, compliance support, dealer management tools and member services. The CULA indirect vehicle leasing program empowers credit union innovators to diversify their existing loan portfolios, improve yield and expand member services. Visit cula.com to learn more.
PSECU opening new Dauphin County branch, closing harrisburg location. (WHTM) - Pennsylvania State Employees Credit Union (PSECU) will be opening a new branch in Dauphin County and closing another in the region. The credit union announced it will be opening the new location at Susquehanna Union Green on Linglestown Road. The branch will offer cash services, 24/7 ATM access, account consultations, and loan support. The 3,600-square-foot location is expected to open in summer 2026. The credit union's current Cameron Street location will close once the new Susquehanna Union Green branch opens. "At PSECU, we're committed to delivering the future of banking today," said Erin Hennessy, Chief Member Experience Officer at PSECU. "Our Susquehanna Union Green branch is another step in that journey; bringing together the convenience of digital-first banking with the personal, in-branch connections our members value." The Susquehanna Union Green currently has properties including Wendy's, Mick's All-American Pub, and Potato Coop. Solve the daily Crossword. 23,766 people played the daily Crossword recently. Can you solve it faster than others?
PSECU selects AKUVO to modernize collections.