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Medtronic

Medical device maker advancing therapies

Principal Marketing Specialist - Global Downstream Marketing, Thoracic Procedural Marketing

Product MarketingUpdated on Nov 11
Full-time

About the Job

Requirements

  • A bachelor's degree and at least 7 years of relevant experience, or an advanced degree and at least 5 years of relevant experience.
  • Experience in marketing, product management, business development, clinical work, or a related area is listed as a nice-to-have qualification.
  • Demonstrated experience in downstream marketing, procedural marketing, commercialization, or market development is listed as a nice-to-have qualification.
  • Experience working in a global, matrixed organization is listed as a nice-to-have qualification.
  • Ability to travel internationally up to 25% is listed as a nice-to-have qualification.
  • An MBA or advanced degree in business, healthcare, life sciences, or a related field is listed as a nice-to-have qualification.
  • Experience in thoracic surgery, minimally invasive surgery, energy-based devices, stapling, robotic-assisted surgery, or adjacent surgical specialties is listed as a nice-to-have qualification.
  • Experience developing and executing global commercialization strategies is listed as a nice-to-have qualification.
  • A strong understanding of healthcare economics and value-based healthcare is listed as a nice-to-have qualification.
  • Experience managing KOL relationships and scientific engagement programs is listed as a nice-to-have qualification.
  • Knowledge of clinical evidence translation and claims development is listed as a nice-to-have qualification.
  • Experience supporting product launches and market development initiatives across multiple geographies is listed as a nice-to-have qualification.
  • For baccalaureate degrees earned outside the United States, a degree satisfying 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Responsibilities

  • Develop and execute the global thoracic procedural marketing strategy in alignment with business objectives and annual operating plans.
  • Identify growth opportunities across thoracic surgery procedures and customer segments.
  • Build and maintain long-range procedural growth plans, including market development initiatives and commercialization priorities.
  • Partner with regional marketing leaders to translate global strategy into local execution plans.
  • Serve as the global subject matter expert for thoracic surgical procedures, treatment pathways, and customer needs.
  • Translate clinical evidence and product capabilities into compelling procedural value propositions.
  • Develop procedure-specific positioning, messaging, claims support, and customer-facing content.
  • Partner with Medical Affairs and Clinical Research teams to identify evidence gaps and support evidence-generation strategies.
  • Develop and manage relationships with global thoracic surgeon KOLs, societies, and professional organizations.
  • Lead congress and symposium strategy for key thoracic surgery meetings.
  • Facilitate advisory boards, customer insight initiatives, and global surgeon engagement programs.
  • Leverage customer insight to influence portfolio priorities, market development activities, and commercial strategy.
  • Lead downstream marketing initiatives supporting adoption, utilization growth, and procedure expansion.
  • Create commercialization toolkits, campaigns, sales enablement materials, and customer education resources.
  • Support regional teams with best-practice sharing and execution guidance.
  • Drive procedural awareness and market development programs in emerging and underpenetrated markets.
  • Collaborate with Product Management, R&D, Clinical, Regulatory Affairs, Medical Affairs, Health Economics, Professional Education, and Regional Marketing teams.
  • Influence product roadmap decisions based on procedural needs and market opportunities.
  • Support launch planning and commercialization efforts for new products and indications.
  • Ensure consistency of procedural messaging across global markets.
  • Monitor market trends, competitive activity, procedure volumes, and adoption metrics.
  • Establish KPIs and performance dashboards to measure the impact of procedural marketing initiatives.
  • Deliver recommendations to senior leadership based on market insights and business performance.
  • Contribute to annual planning, forecasting, and strategic business reviews.

Desired Qualifications

  • Experience in marketing, product management, business development, clinical work, or a related area.
  • Demonstrated experience in downstream marketing, procedural marketing, commercialization, or market development.
  • Experience working in a global, matrixed organization.
  • Ability to travel internationally up to 25%.
  • An MBA or advanced degree in business, healthcare, life sciences, or a related field.
  • Experience in thoracic surgery, minimally invasive surgery, energy-based devices, stapling, robotic-assisted surgery, or adjacent surgical specialties.
  • Experience developing and executing global commercialization strategies.
  • A strong understanding of healthcare economics and value-based healthcare.
  • Experience managing KOL relationships and scientific engagement programs.
  • Knowledge of clinical evidence translation and claims development.
  • Experience supporting product launches and market development initiatives across multiple geographies.

About the Company

Medtronic

Medical device maker advancing therapies

Medtronic develops medical devices that diagnose, monitor, and treat chronic diseases. Its products include implantables, sensors, and therapies used in cardiovascular care, diabetes management, and neurostimulation, working by interacting with the body to regulate or monitor physiological processes. The company differentiates itself through a long history of device development, strategic acquisitions like Covidien, and a broad, diversified portfolio across therapeutic areas. Its goal is to improve patients’ health outcomes by delivering integrated medical technologies and solutions for disease management.

Company size
10,001+
Company stage
IPO
Headquarters
Fridley, MN
Founded
1949

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