Full-Time
Product Marketing Director
Confirmed live in the last 24 hours
Smarsh
1,001-5,000 employees
Provides archiving and compliance solutions
Senior
Remote in USA
- College Degree or equivalent combination of education and experience.
- 5+ years’ experience in Product Marketing or related marketing discipline at a B2B technology organization.
- Excellent written and verbal communication skills including copywriting, both client-facing and internal.
- 5+ years of proven experience developing high-quality product and solution level content for B2B audiences or equivalent work experience.
- Experience working cross-functionally, especially with marketing disciplines and sales initiatives.
- Demonstrated record of successfully packaging and shipping the results of high-quality projects with independence and confidence.
- Track record of influencing behavior at a variety of levels in the organization, including cross-functional leaders.
- A lifelong learner who can quickly get up to speed with new markets and industries and devise positioning and messaging solutions to impact key personas in those markets.
- Experienced user of MS Office toolset (Word, Excel and PowerPoint).
- Guide product narrative direction and ensure alignment with product priorities.
- Develop compelling, differentiated messaging and positioning, with a clear understanding of the ideal customer profiles, targeted industry segments and the core capabilities of the offering; provide a clear connection between the needs of the customer and the power of the product in a tangible and measurable way.
- Drive and develop unique and high impact content for product marketing initiatives across a variety of deliverables (e.g. case studies, blogs, sell sheets, website copy, presentations, videos, etc.). Work with cross-functional practitioners (product managers, marketing/demand generation, etc.) to create and optimize content for enablement and conversion.
- Know the product strategy inside and out and use it to impact everything you touch. Become a subject matter expert on the target audiences, products (ours and our main competitors), and market trends.
- Work closely with marketing/sales/channel teams to ensure the value proposition, assets, training, support structures, and incentive plans are all in place for enabling a strong sales motion.
- Team mentorship and growth.
Smarsh provides archiving and compliance solutions specifically designed for financial services, government agencies, and other regulated industries. Their main product is a cloud-native archive that allows organizations to securely store, search, and manage their communications data, including emails, text messages, and social media interactions. This system helps businesses meet complex security, data privacy, and regulatory requirements. Smarsh differentiates itself from competitors by offering a scalable Software-as-a-Service (SaaS) model that caters to both large enterprises and smaller organizations, ensuring that clients can adapt to evolving regulations. Their goal is to help organizations efficiently manage their communication data, identify risks, and maintain compliance, particularly through tools like Connected Capture for Microsoft Teams, which supports remote workforces.
Company Stage
M&A
Total Funding
$42.4M
Headquarters
Portland, Oregon
Founded
2001
6 month growth
↑ 10%1 year growth
↑ 11%2 year growth
↑ 1%
Simplify's Take
What believers are saying
- Smarsh's strategic partnerships, such as with SOCi and Verizon, enhance its market reach and product capabilities.
- The appointment of experienced leaders to the board and executive team positions Smarsh for robust governance and strategic growth.
- Integration with popular tools like Microsoft Teams and OpenAI's ChatGPT ensures Smarsh remains relevant and valuable in the evolving digital communication landscape.
What critics are saying
- The highly regulated nature of Smarsh's target industries means any compliance failures could have severe repercussions.
- Dependence on strategic partnerships, such as with Verizon and SOCi, could pose risks if these relationships falter.
What makes Smarsh unique
- Smarsh's focus on regulated industries like financial services and government sets it apart from competitors who target broader markets.
- Their integration with OpenAI's ChatGPT Enterprise Compliance API showcases a commitment to leveraging cutting-edge AI for compliance solutions.
- The partnership with Verizon's Bill-on-Behalf-of program simplifies procurement and deployment, making Smarsh's mobile capture solutions more accessible to Verizon's extensive customer base.
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