Have 3–5+ years of experience in social media management, organic content creation, or digital marketing; direct-to-consumer, e-commerce, or consumer brand experience is preferred.
Have a proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
Have hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.
Have strong creative ideation skills and a deep understanding of platform-specific mechanics, including trending audio, native formats, series, and viral mechanics.
Have experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.
Be proficient in social analytics tools such as Sprout Social, Dash Hudson, and platform-native analytics, and be able to translate engagement metrics into strategic insights.
Have written communication skills suited to a distinct brand voice, with experience handling community engagement and flagging public relations and reputation risks.
Have experience with social media management software.
Have basic video and image editing skills for quick-turn social content using tools such as CapCut, Canva, or Adobe Creative Suite.
Responsibilities
Own the organic content calendar across Instagram, TikTok, YouTube Shorts, Pinterest, and other platforms.
Adapt brand, campaign, and product messaging into native, platform-specific content.
Manage day-to-day posting, captions, and channel upkeep.
Stay current on platform trends, formats, and algorithm shifts.
Conceive and pitch campaign ideas designed natively for social rather than repurposed from other channels.
Build content formats around platform-specific mechanics such as trends, sounds, challenges, and series.
Partner with Brand and Creative early so social is included in campaign planning.
Own creative concepting for always-on and moment-driven social content.
Monitor and respond to comments, direct messages, and mentions in the brand voice.
Flag customer service issues to the appropriate team, including Gladly/CX.
Build relationships with community members and repeat engagers.
Translate campaign and product launch plans from the Pod into social content.
Coordinate with the paid social and affiliate team to prevent organic and paid content from colliding or duplicating.
Work with Creative on asset needs specific to social formats.
Repost and amplify creator content organically.
Identify emerging creators for outreach and hand off to the affiliate or partnerships team as needed.
Align posting with TikTok, TikTok Shop, and Instagram Shop tagging needs.
Track organic engagement, follower growth, and content performance.
Share content learnings with Brand, Product, and Affiliate to inform strategy.
Monitor competitors and trends to identify what is working for competitors and the category.
Act as the first responder for social listening on brand sentiment issues.
Escalate public-relations-sensitive moments through the appropriate path.
Desired Qualifications
Direct-to-consumer, e-commerce, or consumer brand experience.
Who We Are:
Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment.
We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.
About the Role
We are seeking a creative, trends-obsessed Social Media Manager to lead our organic strategy and execution across Instagram, TikTok, YouTube Shorts, and Pinterest. You’ll own our content calendar, concept platform-native campaigns, and drive daily engagement while keeping our brand ahead of algorithm shifts and social commerce trends (including TikTok Shop). Collaborating closely with Creative, Brand, and Paid teams, you'll act as the pulse of our community- turning real-time internet culture and performance analytics into high-impact social content.
Duties and Responsibilities
Content & Channel Management
Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)
Adapt brand/campaign/product messaging into native, platform-specific content
Manage day-to-day posting, captions, and channel upkeep
Stay current on platform trends, formats, and algorithm shifts
Social-First Campaigns
Conceive and pitch campaign ideas designed natively for social (not just repurposed from other channels)
Build formats around platform-specific mechanics (trends, sounds, challenges, series)
Partner with Brand/Creative early so social isn't an afterthought in campaign planning
Own creative concepting for always-on and moment-driven social content
Community & Engagement
Monitor and respond to comments, DMs, and mentions in brand voice
Flag customer service issues to the right team (vs. Gladly/CX)
Build relationships with community members and repeat engagers
Cross-Functional Coordination
Translate campaign/product launch plans (from your Pod) into social content
Coordinate with the paid social/affiliate team so organic and paid don't collide or duplicate
Work with Creative on asset needs specific to social formats
Creator/Influencer Touchpoints (organic side)
Repost/amplify creator content organically
Identify emerging creators for outreach (handoff to affiliate/partnerships team as needed)
Align posting with tiktok/tiktokshop and instagram shop tagging needs
Reporting & Insight
Track organic engagement, follower growth, and content performance
Surface content learnings back to Brand/Product/Affiliate to inform strategy
Competitive/trend monitoring (what's working for competitors, category)
Crisis/Reputation
First responder for social listening on brand sentiment issues
Escalation path for PR-sensitive moments
Qualifications
3–5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).
Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.
Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).
Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.
Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.
Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.
Experience with social media management software.
basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).
Benefits
Medical, Dental, Vision, Life Insurance
401k plan
Additional Opt-In Insurances
Vacation + Sick Time Pay
L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)