Graduate Enrollment and Recruitment Strategist - College of Nursing

Job Description Summary

Reporting to the Director of Marketing & Recruitment, the Student Recruiter - Graduate Programs is a key member of the College of Nursing's growing marketing and enrollment team. This position is responsible for driving prospective student engagement and enrollment across the College's online graduate portfolio, including Master of Science in Nursing (MSN), Doctor of Nursing Practice (DNP), Post-Graduate Certificate, and Doctor of Philosophy (PhD) programs.
This is a growth-focused, relationship-driven position for an individual who enjoys connecting with people, using data to identify opportunities, and turning interest into action. The Student Recruiter owns the prospective student experience from initial inquiry through matriculation and plays a direct role in increasing awareness, engagement, application completion, and enrollment.
The Student Recruiter will serve as a primary user and strategic contributor within the College's customer relationship management (CRM) platform. The position will use prospect behavior, engagement data, campaign activity, and enrollment funnel metrics to prioritize outreach, personalize communications, identify barriers, and improve conversion.
The role works at the intersection of marketing, technology, data, relationship management, and enrollment growth. The Student Recruiter will collaborate closely with the Director of Marketing & Recruitment, Assistant Deans, Program Directors, faculty, Student Services, and Admissions to develop and execute recruitment strategies that support the College's enrollment priorities.
The College of Nursing is investing in significant growth across its graduate programs and expanding how it reaches and engages nurses and healthcare professionals. The successful candidate will be someone who enjoys building, testing new approaches, solving problems, and improving processes rather than simply maintaining existing ones.
Success in this role will be demonstrated through strong prospective student engagement, improved movement through the enrollment funnel, exceptional customer service, and measurable contributions to graduate enrollment growth.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC001082 CON Office Of The Dean

Pay Rate Type

Salary

Pay Grade

University-GEN09

Pay Range

53,142.00 - 71,706.00 - 90,372.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Minimum Requirements

• Bachelor's degree and two years of relevant program experience.
• Experience in recruitment, enrollment, admissions, sales, business development, customer success, marketing, student services, or another relationship-focused, customer-facing environment.
• Experience using CRM systems, student information systems, or similar technologies to manage communications, relationships, pipelines, or engagement.
• Demonstrated ability to build relationships, communicate effectively, manage multiple priorities, and provide a high level of customer service.
• Strong organizational skills and attention to detail.
• Demonstrated ability to work independently while collaborating effectively across teams.

Preferred Qualifications

• Three to five years of experience in recruitment, enrollment management, admissions, sales, business development, customer success, digital marketing, or a related growth-oriented field.
• Experience managing a prospective customer or student pipeline from initial interest through conversion.
• Experience using data, customer insights, and performance metrics to identify opportunities and improve engagement or conversion outcomes.
• Experience recruiting for or marketing online academic programs, healthcare, nursing, health professions, graduate education, or other professional programs.
• Experience developing or executing targeted digital engagement, lead-generation, or lead-nurturing strategies.
• Experience working in a high-growth, entrepreneurial, or rapidly changing environment.
• Experience utilizing CRM platforms such as Anthology, Slate, Salesforce, HubSpot, or similar systems.
• Familiarity with NursingCAS or other centralized application systems.
• Demonstrated ability to manage multiple academic programs, audiences, campaigns, and enrollment cycles simultaneously.
• Strong presentation, consultative communication, relationship-building, and customer service skills.
• Demonstrated ability to use creativity and initiative to solve problems and improve processes.

Graduate Enrollment Growth & Recruitment – 40%

• Own recruitment and enrollment activity for assigned graduate programs, managing prospective students from initial inquiry through matriculation.
• Develop and execute individualized recruitment strategies based on prospective student interests, program, enrollment stage, engagement, and barriers to enrollment.
• Build meaningful relationships with prospective students through phone, email, text, virtual meetings, information sessions, webinars, and other engagement channels.
• Serve as a knowledgeable and trusted resource for prospective students navigating graduate nursing education and complex program pathways.
• Clearly communicate program offerings, admission requirements, curriculum pathways, online learning formats, career opportunities, and enrollment processes.
• Proactively identify opportunities to move prospective students forward in the enrollment funnel.
• Re-engage prospective students who have stopped progressing or demonstrated declining engagement.
• Support strategies to increase inquiry-to-application and application-to-enrollment conversion.
• Represent the College of Nursing at virtual and in-person recruitment events, professional events, employer outreach activities, and other strategic recruitment opportunities.
• Partner with Marketing to convert campaign-generated leads into meaningful recruitment engagement and enrollment outcomes.
• Provide feedback regarding prospective student questions, objections, interests, and market trends to inform future recruitment strategies.

CRM, Digital Engagement & Enrollment Optimization – 25%

• Serve as a key CRM user and resource for graduate recruitment and prospective student engagement.
• Use CRM data to understand prospect behavior, engagement patterns, recruitment opportunities, and points of friction within the enrollment funnel.
• Execute targeted communication journeys and recruitment campaigns in collaboration with the Director of Marketing & Recruitment.
• Segment prospective students based on program interest, enrollment stage, engagement, prior interactions, and other relevant characteristics.
• Monitor prospect engagement and communication performance and recommend adjustments to improve results.
• Collaborate with Marketing to test messaging, communication timing, channels, and recruitment approaches.
• Support development and continuous improvement of automated and personalized recruitment communications.
• Maintain accurate and actionable prospect information while using the CRM as a strategic tool for enrollment growth.
• Identify opportunities to improve CRM workflows, prospect experiences, and recruitment processes.
• Ensure recruitment activity and prospect interactions are appropriately documented and aligned with established CRM standards.

Enrollment Operations & Cross-Functional Collaboration – 15%

• Partner with Student Services and Admissions to create a seamless experience from prospective student inquiry through enrollment.
• Monitor applicant progress and proactively communicate with prospective and admitted students regarding outstanding requirements or next steps.
• Identify barriers within the enrollment process and work collaboratively to develop solutions.
• Support admitted student engagement and enrollment yield strategies.
• Connect prospective students with academic program leaders, faculty, and other College resources when appropriate.
• Participate in orientation, onboarding, and other student engagement activities as assigned.
• Identify opportunities to simplify processes and improve the prospective student experience.
• Maintain current knowledge of College and University enrollment processes, systems, and requirements.

Academic Program & Market Engagement – 10%

• Partner with Assistant Deans, Program Directors, and faculty leaders to maintain current knowledge of program offerings, admissions requirements, curriculum changes, and enrollment priorities.
• Translate academic program features and career opportunities into clear and compelling information for prospective students.
• Support program-specific recruitment initiatives aligned with College enrollment goals.
• Help identify and develop opportunities to reach new audiences of nurses and healthcare professionals.
• Share prospective student feedback, market observations, and recruitment trends with academic and marketing leadership.
• Support strategic outreach to employers, healthcare organizations, professional associations, alumni, and other potential recruitment partners as appropriate.

Recruitment Analytics & Performance – 5%

• Monitor recruitment funnel activity and enrollment performance for assigned programs.
• Track inquiry volume, engagement, application activity, conversion rates, and enrollment outcomes.
• Use recruitment data to prioritize outreach and identify opportunities for intervention.
• Assist with regular recruitment and enrollment reporting.
• Identify trends and opportunities to improve recruitment effectiveness and prospective student engagement.
• Contribute to a culture of measurable, data-informed enrollment management.

Other Duties – 5%

• Perform other duties as assigned in support of College marketing, recruitment, enrollment, and strategic growth objectives.

What Makes This Role Different

The College of Nursing is building for growth. This position provides an opportunity to help shape how the College attracts, engages, and enrolls nurses and healthcare professionals across a growing portfolio of online graduate programs.

The Student Recruiter will have the opportunity to:

• Build relationships, not just process applications.
• Use data and technology to influence enrollment outcomes.
• Partner with marketing to turn campaigns into enrollment.
• Help develop new recruitment strategies and approaches.
• Work directly with academic leaders and faculty.
• Help improve the prospective student experience.
• Contribute to measurable enrollment and revenue growth.
• Be part of a team that is actively building the next generation of the College's enrollment strategy.

This position is well suited for someone who is curious, entrepreneurial, relationship-oriented, comfortable with technology, motivated by measurable results, and excited by the opportunity to build something new.

Additional Job Description

Minimum Requirements: A bachelor's degree and two years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent)

If you like working with energetic enthusiastic individuals, you will enjoy your career with us!

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

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