Ocrolus

AI-powered document data extraction with human-in-the-loop

GTM Engineer - Growth Marketing

Growth MarketingConfirmed live in the last 24 hours

Full-timeRemote in IndiaNo salary listedRemote

About the Job

Requirements

The candidate must have 4+ years of experience in a business-to-business sales, marketing, or revenue operations role at a fast-paced software-as-a-service or fintech company.
The candidate must have hands-on experience with HubSpot and Salesforce, or a comparable customer relationship management or marketing automation platform, including building lists, workflows, and reports.
The candidate must have strong SQL and Snowflake proficiency and be able to query a database independently.
The candidate must have demonstrated ability to connect marketing activity to pipeline or revenue outcomes, including building attribution models or closed-loop reports.
The candidate must have experience working with product usage or behavioral data to inform marketing decisions.
The candidate must be able to form a hypothesis, build a query, test it, and act on the result.

Responsibilities

The role mines the customer relationship management system, product usage data, and intent signals to identify net-new segments and expansion opportunities.
The role builds and maintains prospecting lists for sales development representative and paid media campaigns, segmented by vertical, lifecycle stage, and behavioral signals.
The role maps the customer base to identify low product adoption, high processing volume, and underutilized product lines, then builds marketing audiences around those accounts.
The role defines and operationalizes ideal customer profile scoring within HubSpot and Salesforce so the team prioritizes high-signal accounts.
The role builds and maintains systems that connect marketing activity to pipeline from first touch through opportunity creation.
The role coordinates with Demand Generation, Customer Marketing, and Product Marketing Managers to design and automate multichannel campaign workflows across email, paid media, and sales development representative outreach.
The role partners with the digital and demand generation team to build account-level intent scoring and translate intent signals into active campaigns.
The role owns the closed-loop attribution framework by connecting ad platform data, campaign responses, and customer relationship management opportunity data.
The role mines and enriches multichannel audiences to identify opportunities for high-intent in-person events.
The role analyzes product usage data from Heap and Snowflake to identify customers underusing high-value products and builds targeted expansion campaigns.
The role builds playbooks and campaign triggers for cross-sell and upsell motions across mortgage, small-business, and consumer lending verticals.
The role partners with Customer Marketing and Account Management to identify renewal-risk signals and build retention-focused campaign audiences.
The role develops a data model linking customer engagement metrics to revenue expansion potential and surfaces prioritized accounts weekly.
The role builds and maintains automation workflows in HubSpot and connected tools to reduce manual list-building and campaign setup time.
The role integrates customer relationship management, product usage, intent-platform, and advertising-platform data into a unified view for the marketing team.
The role documents systems, data definitions, and workflows so they remain maintainable and scalable.
The role evaluates and pilots artificial intelligence and automation tools that accelerate campaign execution while preserving targeting precision.
The role defines key performance indicators for each audience type and campaign motion, including match rates, engagement rates, pipeline influenced, and attributed expansion revenue.
The role builds dashboards giving the VP of Growth Marketing a real-time view of funnel performance, audience quality, and campaign return on investment.
The role runs structured experiments involving audience, message, and channel tests and produces rapid, defensible readouts.

Desired Qualifications

Experience in mortgage technology, fintech, or lending software-as-a-service, including understanding lenders, underwriters, operations leaders, and the buying process.
Familiarity with intent data platforms such as 6sense, Bombora, or ZoomInfo, and with Google Analytics 4, including operationalizing signals into campaign audiences.
Experience with data enrichment tools such as Clay or Clearbit for account and contact enrichment.
Familiarity with Heap or comparable product analytics tools.
Python or JavaScript experience for building lightweight automation scripts and handling application programming interface calls.
Comfort working with artificial intelligence tools, including Claude, to accelerate research, segmentation, and workflow automation.

Come build at the intersection of AI and fintech. At Ocrolus, we’re on a mission to help lenders automate workflows with confidence—streamlining how financial institutions evaluate borrowers and enabling faster, more accurate lending decisions.

Our AI workflow and analytics platform for lenders is trusted at scale, processing nearly one million credit applications every month across small business, mortgage, and consumer lending. By integrating state-of-the-art open- and closed-source AI models with our human-in-the-loop verification engine, Ocrolus captures data from financial documents with over 99% accuracy. Thanks to our advanced fraud detection and comprehensive cash flow and income analytics, our customers achieve greater efficiency in risk management, and provide expanded access to credit—ultimately creating a more inclusive financial system.

Trusted by more than 400 customers—including industry leaders like Better Mortgage, Brex, Enova, Nova Credit, PayPal, Plaid, SoFi, and Square—Ocrolus stands at the forefront of AI innovation in fintech. Join us, and help redefine how the world’s most innovative lenders do business.

About the role

This is a new role. There's no playbook to inherit. You'll write it. You'll join Growth Marketing and report to our VP of Growth Marketing. You'll mine sales, marketing and product usage data to build audiences, find expansion opportunities in our customer base, automate the manual work our team does today, and run experiments that show what's working. You'll also bring our Clay program in-house and become the team's go-to builder.

For your first few months, you'll work through a backlog we've already built. After that, you set the agenda: spot the gaps, pitch the fix, build it and show what it moved. We’ll measure success from meetings and pipeline from audiences you built, expansion revenue from accounts you flagged and manual work your builds removed.

You'll work every day with our customer marketing, digital, events and SDR teams, and with RevOps. Most of them are in the US. Our stack: Clay, Claude, HubSpot, Salesforce, Snowflake and Heap. You’ll liaise with our Business Analytics team, based in India, as an additional data resource.

Your first six months

Own our Clay program end-to-end.
Build a wallet-share view of our customers: who uses which products, how much they process and where the expansion is.
Give our SDRs sharper audiences, segmented by vertical, lifecycle stage and buying signals, and scored against what our closed-won deals look like.
Enrich event and target-account lists so our team walks into every event knowing who to meet.
Connect campaign activity to pipeline in HubSpot and Salesforce so we can see what's working.
Clean up and document what you inherit so every build after it goes faster.

After that

Bring us ideas every week, ranked by what they'd move: pipeline, expansion or retention.
Size a new segment fast. We name the market. You give us a TAM and SAM we can act on, from our data and public sources, in days.
Take on builds for the rest of Growth Marketing: brand, content, digital, customer marketing and events.
Run tests on audiences, messages and channels, and tell us what changed the number.

What matters most, in order

You own things. You spot the problem before anyone assigns it, pitch a fix, build it and measure it. If every project on your resume started with someone telling you what to build, this isn't the role for you.
You're commercially minded. You measure your work in pipeline and revenue, not activity. You've tied marketing work to pipeline or revenue before. You know when an 80% answer today beats a perfect answer in three weeks.
You build. You've shipped automations, agents or data workflows that run on real GTM data. You write SQL. You can write or direct code (Python or JavaScript) that calls an API and moves data. Code written with AI counts, as long as you can explain it and fix it when it breaks.

Also required

Clear, confident spoken and written English. You'll work live with US-based marketing and RevOps leaders every day.
Hands-on HubSpot or Salesforce. You've built lists, workflows and reports, not just read them.
4+ years in B2B marketing, sales, RevOps, growth or GTM engineering. Agency and freelance work count. Be clear about which work was yours.

Nice to have

Clay. You'll own ours, so real Clay builds put you at the front of the line.
Experience at a lending, fintech or B2B SaaS company that sells to US buyers.
Snowflake or another data warehouse. Heap or another product analytics tool.
Intent data (6sense, Bombora, ZoomInfo) and GA4.
LLM APIs, agent frameworks, or workflow tools like n8n, Zapier or Make.

Life at Ocrolus

We’re a team of builders, thinkers, and problem solvers who care deeply about our mission — and each other. As a fast-growing, remote-first company, we offer an environment where you can grow your skills, take ownership of your work, and make a meaningful impact.

Our culture is grounded in four core values: Empathy – Understand and serve with compassion
Curiosity – Explore new ideas and question the status quo Humility – Listen, be grounded, and remain open-minded
Ownership – Love what you do, work hard, and deliver excellence

We believe diverse perspectives drive better outcomes. That’s why we’re committed to fostering an inclusive workplace where everyone has a seat at the table, regardless of race, gender, gender identity, age, disability, national origin, or any other protected characteristic.

We look forward to building the future of lending together.

Requirements at a Glance

Experience Level: Mid

Benefits

Taking care of you - We offer a comprehensive health package, including dental and vision, to support your physical and mental wellbeing.
Ocrolus Appreciation Days - Enjoy Ocrolus Appreciation Days, our company holiday on the last Friday of every month. That’s 12 extra days of PTO per year!
Save for retirement - All employees benefit from a 401(k) plan, offered through Betterment, the investment and savings app.
Unlimited time off - Vacations at Ocrolus are on your terms. There’s no cap on PTO, alongside a flexible schedule and time off on summer Fridays.
Paid parental leave - It’s the big moments in life that matter. Our employees take up to three months of paid maternity or paternity leave.
Meals on us - Get catered lunch in the office all week long. We also provide dinner on most nights of the week.
Develop at work - Be empowered to grow personally and professionally with our annual learning and development stipend.
Take ownership - It’s important that Ocrolus employees feel invested in the company. Equity packages are available to most staff.
Ride to work - Commuting doesn’t have to be a drag. With CitiBike membership, you can make getting to work fun and healthy.

About the Company

Ocrolus

AI-powered document data extraction with human-in-the-loop

Ocrolus offers a software-as-a-service platform that turns documents into structured data for back-office tasks in financial services. It analyzes various documents—bank statements, pay stubs, IDs, tax forms, mortgage papers, and invoices—to extract data for underwriting, processing, and compliance, with fraud checks. The system uses AI to extract data and employs human reviewers in a loop to verify results, improving accuracy over time. By combining machine intelligence with human oversight, Ocrolus provides end-to-end automation for loan underwriting, mortgage automation, SBA PPP processes, invoicing, and KYC/auditing, aiming to reduce manual data entry, speed decisions, and strengthen regulatory compliance.

Company size: 1,001-5,000
Company stage: Late Stage VC
Total funding: $139.3M
Headquarters: New York City, New York
Founded: 2014

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