Sales Development Representative
About the job
- The candidate must have 1–3 years of experience in sales, sales development, inside sales, business development, or a customer-facing role.
- The candidate should have CRM experience; Salesforce is preferred, and familiarity with sales engagement tools is a plus.
- The candidate must have strong verbal and written communication skills and a professional phone presence.
- The candidate must have strong organization, time management, and attention to detail.
- The candidate must demonstrate persistence, coachability, and the ability to manage multiple priorities.
- The candidate must be comfortable working toward and being measured against clear goals.
- The role is hybrid at the Mississauga headquarters, with three days per week expected in the office.
- Research target accounts within assigned territories and verticals.
- Identify decision-makers using LinkedIn, ZoomInfo, Salesforce, and other prospecting tools.
- Build and maintain targeted prospect lists.
- Keep account information accurate and current in Salesforce.
- Execute daily outbound prospecting through cold calling and voicemail campaigns, personalized email outreach and structured follow-up sequences, LinkedIn engagement, trade show, event, and marketing campaign follow-up, and referral outreach.
- Conduct first-level qualification of each prospect, establishing facility type, energy profile and operational characteristics, utility or ISO market, decision-making process and stakeholders, and interest level, timing, and fit with Rodan Energy solutions.
- Coordinate calendars with the assigned Business Development Director to schedule discovery calls, virtual meetings, facility visits, and executive introductions.
- Hand off every meeting with complete background information and qualification notes so the Business Development Director is prepared.
- Maintain complete Salesforce records of calls, emails, notes, activities, next steps, contact information, and opportunity status, updated daily.
- Review weekly priorities with the assigned Business Development Director.
- Build target account lists and support marketing campaigns.
- Follow up after trade shows and events.
- Identify expansion opportunities within existing accounts.
- Outbound cold-calling experience is preferred.
- Experience selling energy solutions, industrial products, B2B technology, SaaS, manufacturing, or engineering services is preferred.
- Experience working with commercial and industrial customers, manufacturers, utilities, or energy markets is preferred.
About the company
Rodan Energy Solutions helps large commercial and industrial customers, power distributors, and generators manage and optimize energy use through distributed energy resources, demand response, and asset optimization, with consulting and technology deployment. It combines technical expertise with software and hardware to control and coordinate energy resources, participate in demand response, and optimize asset performance, reducing costs and supporting sustainability. The company differentiates itself with a long-standing North American focus and a track record since 2003 as an integrated energy-management provider serving both end users and energy-market participants. Its goal is to help clients achieve economic savings and environmental sustainability by optimizing energy usage and resource effectiveness across operations.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Mississauga, Canada
Founded
1993
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Simplify's Take
What believers are saying
- Rodan cleared 288.7 MW summer and 266.1 MW winter in IESO's 2026/27 auction.
- On July 16, 2026, Rodan cleared 100% of offered capacity in PJM's 2028/29 BRA.
- Battery-storage wins with Boralex and rising capacity prices expand Rodan's addressable market.
What critics are saying
- Rodan depends on auction-driven revenue; PJM and IESO rule changes hit 2027 bookings immediately.
- PJM's 2026/2027 and 2028/2029 caps compress differentiation, turning Rodan into a commodity intermediary.
- If capacity-market reforms reduce DR value, Rodan's core North American business collapses.
What makes Rodan Energy Solutions unique
- Rodan runs 24/7 dispatch, measurement, enrollment, and settlement across PJM and IESO.
- On March 9, 2026, Rodan enabled Boralex's 300 MW Hagersville BESS commercialization.
- Rodan acquired MEI Energy Solutions on July 21, 2025, widening metering and installation reach.
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Benefits
- Health Insurance
- Remote Work Options
- 401(k) Retirement Plan
- Performance Bonus
- Profit Sharing
- Employee Referral Bonus
- Professional Development Budget