Full-Time

Head of Marketing

Posted on 8/30/2024

Built In

Built In

201-500 employees

Tech news and career resources platform

Consulting
Consumer Software

Senior

Chicago, IL, USA

Hybrid position requires in-office presence in Chicago Tuesday to Thursday.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Data Analysis

You match the following Built In's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 8+ years of B2B Marketing experience
  • 3+ years managing people
  • Experience developing marketing and sales pipeline/funnel models to drive KPI and success metrics.
  • Proven experience with demand generation tactics across all segments (SMB, Mid Market and Enterprise), primarily Enterprise.
  • Proven, measurable success in leading demand generation programs in partnership with sales. Including but not limited to creating content and leveraging SEO, webinars and on-site conversions to drive leads.
  • Experience developing compelling and differentiated messaging that sales and prospects love
  • Expertise in analyzing data from multiple systems and measuring, analyzing and reporting on results
  • Strong communication and interpersonal skills
  • Strong organizational skills
  • Good time management and the ability to prioritize
  • Strong copywriting abilities
  • Bachelor’s degree
  • Chicago-based
Responsibilities
  • Create annual/quarterly marketing strategies to support business growth, develop a calendar of events and campaigns, and set the marketing budget
  • Drive demand with data-driven insights, content and campaigns.
  • Analyze the market and competitors, and analyze sales statistics to report on the success of marketing campaigns
  • Target Ideal customers with compelling and differentiated value-based messaging.
  • Extend Built In’s reputation as a thought leader with topics and content to drive demand, revenue and industry conversation.
  • Empower the sales organization with market-facing resources and data-driven storytelling to fuel frictionless GTM enablement.
  • Partner with Sales and Rev Ops to optimize the marketing funnel at every stage.
  • Lead and nurture a high performing marketing team.

Built In is an online platform that focuses on technology news, professional development, and industry trends. It provides a variety of content such as articles, expert insights, and career advice aimed at tech professionals, companies, and enthusiasts. The platform helps users stay informed and grow within the tech industry by offering resources that include job listings and company profiles. Built In generates revenue through advertising, sponsored content, and partnerships with tech companies. What sets Built In apart from its competitors is its comprehensive approach to serving both job seekers and employers, making it a valuable resource for advancing careers and building employer brands in the tech sector. The goal of Built In is to empower individuals and organizations in the tech industry by providing them with the information and tools they need to succeed.

Company Stage

Series C

Total Funding

$40M

Headquarters

Chicago, Illinois

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for remote work aligns with Built In's flexible job opportunities.
  • Rising importance of DEI programs supports Built In's inclusive workplace focus.
  • Employer branding's growing significance benefits Built In's storytelling approach.

What critics are saying

  • Niche tech recruitment platforms may attract Built In's user base.
  • AI-driven recruitment tools could reduce reliance on traditional job listings.
  • Economic downturns in tech hubs may impact Built In's revenue streams.

What makes Built In unique

  • Built In operates 29 dedicated websites for major global tech hubs.
  • The platform combines tech news, career advice, and job listings in one place.
  • Built In's Best Places to Work Awards enhance its brand recognition.

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Benefits

Pay For Performance - We conduct performance reviews biannually, where all employees are eligible for promotions and compensation adjustments. We have systems in place to regularly ensure that our compensation programs are equitable and competitive.

Medical, Dental, Vision - Your health and wellness is our priority. Employees can choose from options that best fit their needs.

401(k) + Company Match - We want to invest in your future, too. We offer a safe-harbor matching plan that is 100% immediate vesting.

Flexible PTO + 1 Quarterly Wellness Day - Our paid time off program is designed to empower you to take the time off you need. Oh... and we have half day Fridays all year.

11 Paid Holidays - In addition to holidays, we offer paid days off for your birthday, volunteerism and wellness.

Continuing Education Reimbursement - $500 Annual Continuing Education Reimbursement

Stock Options - We're in this together - all full time employees receive stock options as part of their compensation package

Annual Wellness Reimbursement - $250 available for gym memberships, meditation/fitness apps, wearables, books, etc.

Lunch Stipend - Monday through Thursday, lunch is on us (up to $10 per day)

WFH Tech Stipend - $5 daily tech stipend to ensure you have the technology you need while remote.

½ Day Friday’s - Yes, it's real! All year round, employees can enjoy starting their weekend at 12:30pm each Friday!

INACTIVE