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Full-Time

Director of Marketing

Confirmed live in the last 24 hours

Built In

Built In

51-200 employees

Global platform for tech professional development

Consumer Software
Consulting
Data & Analytics

Senior, Expert

Chicago, IL, USA

Category
Growth Marketing
Copywriting Marketing
Growth & Marketing
Required Skills
Sales
SEO
Marketing
Requirements
  • 8+ years of B2B Marketing experience
  • 3+ years managing people
  • Experience developing marketing and sales pipeline/funnel models to drive KPI and success metrics.
  • Proven experience with demand generation tactics across all segments (SMB, Mid Market and Enterprise), primarily Enterprise.
  • Proven, measurable success in leading demand generation programs in partnership with sales. Including but not limited to creating content and leveraging SEO, webinars and on-site conversions to drive leads.
  • Experience developing compelling and differentiated messaging that sales and prospects love
  • Expertise in analyzing data from multiple systems and measuring, analyzing and reporting on results
  • Strong communication and interpersonal skills
  • Strong organizational skills
  • Good time management and the ability to prioritize
  • Strong copywriting abilities
  • Bachelor’s degree
  • Chicago-based
Responsibilities
  • Create annual/quarterly marketing strategies to support business growth, develop a calendar of events and campaigns, and set the marketing budget
  • Drive demand with data-driven insights, content and campaigns.
  • Analyze the market and competitors, and analyze sales statistics to report on the success of marketing campaigns
  • Target Ideal customers with compelling and differentiated value-based messaging.
  • Extend Built In’s reputation as a thought leader with topics and content to drive demand, revenue and industry conversation.
  • Empower the sales organization with market-facing resources and data-driven storytelling to fuel frictionless GTM enablement.
  • Partner with Sales and Rev Ops to optimize the marketing funnel at every stage.
  • Lead and nurture a high performing marketing team.

Built In is dedicated to empowering tech professionals worldwide through its platform that focuses on skill development and advancing technology in the industry. Offering a rich suite of tools and resources, the company provides a pathway for individual career enhancement and industry leadership in technological education and innovation. This focus makes it a superb workplace for those committed to personal growth and technology progress.

Company Stage

Series C

Total Funding

$40M

Headquarters

Chicago, Illinois

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Working at Built In offers the opportunity to be at the forefront of tech and startup industry trends, providing valuable insights and networking opportunities.
  • The company's innovative approach to job listings and company content can lead to high user engagement and satisfaction, potentially driving strong business growth.
  • Built In's focus on community and content creation allows employees to work on diverse and creative projects, enhancing job satisfaction and career development.

What critics are saying

  • The niche focus on tech and startups may limit the platform's appeal to a broader audience, potentially restricting growth opportunities.
  • Competition from larger, more established job platforms could pose a threat to Built In's market share and user base.

What makes Built In unique

  • Built In provides a unique platform that combines job listings with in-depth content about companies, offering a more comprehensive view for job seekers compared to traditional job boards.
  • The platform's focus on tech and startup ecosystems allows it to cater specifically to a niche audience, differentiating it from more generalized job sites.
  • Built In's community-driven approach, featuring articles, events, and company profiles, creates a more engaging and informative experience for users.

Benefits

Pay For Performance - We conduct performance reviews biannually, where all employees are eligible for promotions and compensation adjustments. We have systems in place to regularly ensure that our compensation programs are equitable and competitive.

Medical, Dental, Vision - Your health and wellness is our priority. Employees can choose from options that best fit their needs.

401(k) + Company Match - We want to invest in your future, too. We offer a safe-harbor matching plan that is 100% immediate vesting.

Flexible PTO + 1 Quarterly Wellness Day - Our paid time off program is designed to empower you to take the time off you need. Oh... and we have half day Fridays all year.

11 Paid Holidays - In addition to holidays, we offer paid days off for your birthday, volunteerism and wellness.

Continuing Education Reimbursement - $500 Annual Continuing Education Reimbursement

Stock Options - We're in this together - all full time employees receive stock options as part of their compensation package

Annual Wellness Reimbursement - $250 available for gym memberships, meditation/fitness apps, wearables, books, etc.

Lunch Stipend - Monday through Thursday, lunch is on us (up to $10 per day)

WFH Tech Stipend - $5 daily tech stipend to ensure you have the technology you need while remote.

½ Day Friday’s - Yes, it's real! All year round, employees can enjoy starting their weekend at 12:30pm each Friday!