Planning & Promotions Lead

Job Family Group:

Marketing Group

Job Description:

Our purpose is to deliver energy to the world, today and tomorrow. For over 100 years, bp has focused on discovering, developing, and producing oil and gas in the nations where we operate. We are one of the few companies globally that can provide governments and customers with an integrated energy offering. Delivering our strategy sustainably is fundamental to achieving our ambition to be a net zero company by 2050 or sooner.

We are a global team at bp, please, help us with submitting an English CV.

About the role:

As a key strategic pillar of bp growth, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike.  We are a brand with heritage for consumers and as the world transitions to low carbon fuel we believe bp will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, or food and drinks for later our business is changing and growing to future proof our brand.

A fast paced customer focused retail role with multiple interfaces and an eye for detail required, this role brings together the customer offer throughout the year to curate and execute the customer journey that optimises message delivery and delivers impact and resulting action from customers across our range of offers (fuel, loyalty and convenience) through the execution of point of sale for all retail sites (forecourt and shop).

Also owns the development and execution of promotional activations to drive targeted customer behaviour, fuel to shop conversion, loyalty acquisition, loyalty registration, fuel volume growth.  Including establishing relationship with relevant promotional agencies and internally across multiple functions to implement successful promotions,

This role works closely with other marketing team members, outside of marketing with convenience buying teams and retail operations.  Also working closely with partner agencies (creative and print) to land point of sale right first time for our stores

In this role you will:

• Be the owner of the 24-month onsite activation plan, including promotional activations and POS communication planning and implementation. This includes BAU planning and seeking out new opportunities to get to market quicker, simplify operations for stores, improve sustainability of the process and reduce costs without sacrificing quality.
• Develop processes and ways of working that engage store colleagues across CO and DO to ensure excellence in onsite communication and execution, seeking to build feedback loops and continuous improvement.
• Work closely with the retail operations team in market to understand how work is done across CO and DO to improve the customer journey and develop, coordinate and implement clear, compelling and effective onsite communication materials, ensuring consistency with brand guidelines and ease of execution across the network.
• Lead on the HSSE process for contractors who install POS on our sites, align with market safety operating principles and M&S Europe safety improvement plan.
• Lead a small team and coordinate with the central Marketing Hub, Global Networks of Excellence, local teams and external suppliers to ensure the timely and effective delivery of onsite activation and communication activities, in line with market priorities and brand standards.
• Manage and maintain POS and essential equipment warehouse stocks and store ordering systems, including sourcing new equipment and constantly seeking innovation in the onsite activation space, while ensuring cost efficiency, material quality and timely availability across the network.
• Be accountable for in-market digital POS systems, seeking all opportunities to align and standardize ways of working and ensure efficient distribution and implementation of communication materials across sites.
• Support the development and execution of market-differentiating promotional activations to drive fuel volume, convenience sales, conversion across fuel and convenience, and loyalty participation, with a strong focus on translating promotional mechanics into clear, compelling and effective customer-facing communications.
• Implement promotional activations, including leading where required a squad across marketing and relevant support functions (e.g. opex, ops, I&E), ensuring effective coordination of POS material development, production, distribution and onsite implementation, within agreed timelines and budgets.
• Ensure all activity meets local legislative requirements and work with our partners to implement joint marketing activities, ensuring consistency with brand and communication guidelines.
• Manage budget processes for the control and payment of invoices, ensuring effective cost management of POS production, logistics and implementation activities.
  

What You will need to be successful:

Essential education

• Degree in Marketing, Advertisement or Communication
  

Essential Experience and Job Requirements

• Demonstrated experience in an operating marketing role with a background in channel activation.
• Experience in taking the marketing strategy into an 18month delivery plan.
• Experience in working with 3rd party partners suppliers and agencies.
• Ability to manage workload and delivery timelines with excellent attention for detail.
• Enjoy and excel working at pace and adjust to changing market conditions.
• Ability to deliver within a process but also seek ways to improve and define new processes.
• Strong commercial understanding and ability to define core project KPIS.
• Strong influencing and team engagement skills.
• Project Planning and Implementation.
• Must have fluent English (verbal & writing) as English is primary language globally in bp.

Desirable criteria

• Experience with food brand and ideally within QSR category.
• Convenience or food retail (supermarket) experience desirable.

Why join us?

At bp, we support our people to learn and grow in a diverse and ambitious environment. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life.  At bp, we provide the following environment & benefits to you:  

• Different bonus opportunities based on performance  
• Hybrid working arrangement aligned with team arrangements and business needs  
• Opportunity to build up long term career path and develop your skills with wide range of learning options  
• Family friendly workplace   
• Employees’ wellbeing programs e.g.: Employee Assistance Program, Company Recognition Program  
• Possibility to join our social communities and networks 

Who we are | Discover bp’s culture and values  

Base pay range: €47,000.00  - €67,000.00

We include a base-pay range for this role, actual compensation will be determined based on factors such as skills, experience, qualifications and geographic location, in line with our pay policies and market practices. 

Applicable CBA/CLA: ACT - Acordo Colectivo de Trabalho 

Travel Requirement:

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Channel Management, Channel marketing activation, customer and competitor understanding, Customer Segmentation, Digital Innovation, Digital Marketing, Generating customer insights, Innovation Management, Listening, market, Offer and product knowledge, Offer Development, Partner relationship management, Sector, Translating strategy into plans

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Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.