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MoneyHero Group

Personal finance comparison platforms & fintech

Senior Social Marketing Manager

Social Media Strategy & ManagementPosted on Nov 10
Full-timeSingaporeNo salary listed

About the Job

Requirements

  • Have 5 to 7 years of experience in social media management, ideally in business-to-consumer, fintech, or financial services.
  • Have deep knowledge of platform algorithms and short-form formats, with demonstrable results.
  • Have community management experience and sound judgment in sensitive situations.
  • Have paid social knowledge and strong analytics skills.
  • Understand financial services compliance requirements.

Responsibilities

  • Own social strategy and the calendar for SingSaver and Seedly across Instagram, Facebook, TikTok, YouTube, and Telegram, maintaining one voice across both brands.
  • Manage Seedly's community by responding to members, moderating discussions, and building relationships with members and creators.
  • Direct short-form video with the video team and repurpose articles and data into social formats.
  • Manage creator and influencer partnerships, ensuring partner disclosures and fair dealing are checked before content goes live.
  • Work with Growth on paid amplification of top organic posts.
  • Track and report weekly social performance, including engagement, clicks, out-clicks, and social-to-site conversion, and use the results to adjust content.
  • Monitor conversations and platform changes, and handle sensitive situations and escalations.

Desired Qualifications

  • Experience with personal finance communities or creators.
  • Mandarin or another language that reaches the audiences.
  • Experience with AI-assisted content and scheduling workflows.

About the Company

MoneyHero Group

Personal finance comparison platforms & fintech

MoneyHero Group runs digital comparison platforms across Greater Southeast Asia to help consumers research, compare, and apply for financial products such as credit cards, loans, and insurance. Its sites provide content, reviews, and comparison tools, and revenue comes from financial institutions paid for successful connections and applications; it also operates Creatory, a B2B technology platform that enables third-party channels and content creators to monetize their audiences. The company distinguishes itself with a multi-market presence and a diversified brand portfolio (MoneyHero, SingSaver, Money101, Moneymax, Seedly) along with a separate B2B tech arm that serves partners. Its goal is to make it easy for people to find and apply for suitable financial products while building a profitable, scalable digital finance ecosystem for both consumers and partners.

Company size
201-500
Company stage
IPO
Headquarters
Wan Chai District, Hong Kong
Founded
2014

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